Indeed vs Linkedin: which is platform more effective for recruiters?

9 mins

In today’s job market, it’s super important for businesses to find the right talent quickly to keep up with the competition. Luckily, we’ve got some awesome online job platforms that make the whole process easier for recruiters. Two big names in the game are Indeed and LinkedIn. They’re like the rock stars of recruiting worldwide!
So, we’ve got this cool article for you where we’re gonna dive into how effective these platforms are for recruiters. We’ve got some real-life stats and a sweet comparison to back it all up. Trust me, you’re gonna love it!
First up, we’ll talk about Indeed and than about  LinkedIn, the superstar of the show.  It’s got this fantastic outreach capability that sets it apart from the rest. But wait, there’s more! We’ll also check out how takes LinkedIn’s game to a whole new level. You won’t believe the awesome stuff it can do for recruiters.

So, buckle up and get ready to explore the world of online recruiting like never before! Let’s see why LinkedIn rocks and how makes it even better.

What is Indeed

Indeed, founded in 2004, has emerged as one of the leading job search engines worldwide. It offers an extensive database of job listings from various sources, including company career pages, job boards, and professional associations. The platform allows job seekers to upload their resumes, set job alerts, and apply for positions directly through the site.

Advantages of Using Indeed for Recruiters

  • Wide Talent Pool. With over 564 million monthly users and job listings from across industries and geographies, Indeed provides recruiters access to a vast talent pool. Whether recruiters are looking for entry-level positions or high-level executives, they can find potential candidates with relevant skills and experiences on Indeed.
  • Cost-Effective. Indeed offers both free and sponsored job posting options, making it an affordable choice for companies of all sizes. The platform’s pay-per-click sponsored job ads allow recruiters to target specific job seekers based on keywords, location, and other criteria, optimizing their recruitment budget.
  • Active Job Seekers. Users on Indeed are generally actively looking for new opportunities, increasing the chances of finding candidates ready to make a career move. Can I use Indeed to post jobs to LinkedIn? Sure! Recruiters can tap into this pool of active job seekers to quickly fill urgent vacancies. Let’s do the math – the biggest job board in the world + free job postings = a traffic jam of competition.
  • Advanced Search Filters. Indeed’s advanced search filters enable recruiters to narrow down their search based on specific criteria such as job title, location, salary range, and experience level. This functionality helps recruiters find candidates who closely match their requirements.

What is LinkedIn

LinkedIn, established in 2003, has evolved into the world’s largest professional networking platform. It connects individuals based on their professional backgrounds, skills, and interests. Recruiters can use LinkedIn to find potential candidates, build relationships, and showcase their company culture.

Advantages of Using LinkedIn for Recruiters

LinkedIn offers several advantages over Indeed when it comes to searching for candidates. Here are the key advantages that LinkedIn provides:

1. Even More Wide Talent Pool. With more than 930 million members worldwide, LinkedIn provides access to a wide and diverse talent pool of professionals actively engaged in their respective industries.

2. Targeted Search Filters. LinkedIn’s advanced search filters enable recruiters to narrow down their candidate searches based on specific criteria, such as location, industry, job title, years of experience, and more. This precision helps in finding candidates who closely match the desired qualifications. It’s not enough? You can use Linkedin search navigator and use even more detailed filters.

3. Possibility to Access to Passive Candidates.LinkedIn has a significant advantage in reaching passive candidates who might not be actively looking for jobs. Recruiters have reported success in engaging with top-tier professionals who may not be visible on traditional job boards like Indeed.

4.  Detailed Professional Profiles. LinkedIn profiles typically include comprehensive information about a candidate’s work experience, skills, endorsements, recommendations, and education. This level of detail allows recruiters to gain a deeper understanding of a candidate’s qualifications and suitability for a role.

5. Better Personalization and Targeting.LinkedIn allows for more personalized and targeted outreach compared to Indeed. Recruiters can tailor messages based on a candidate’s profile, work history, and skills, leading to more meaningful conversations.

6. Insights into Candidate Interests. Candidates often share updates, articles, and posts on LinkedIn, providing employers with valuable insights into their professional interests, recent achievements, and areas of expertise.

7. Rich Professional Network. LinkedIn’s emphasis on networking means that candidates are more likely to be connected to other professionals in the same industry. This network effect can help employers discover potential candidates through referrals and mutual connections.

8. Recommendation and Endorsements. LinkedIn allows users to receive endorsements and recommendations from colleagues, supervisors, or clients. These endorsements add credibility to a candidate’s skills and achievements.

9. InMail Messaging. LinkedIn’s InMail feature enables employers to directly message potential candidates even if they are not connected. This direct communication can lead to more personalized and immediate interactions.

10. Groups and Communities. LinkedIn hosts a wide array of professional groups and communities focused on various industries, interests, and skills. Employers can join relevant groups to connect with and discover candidates who are actively participating in discussions related to their field.

11. Easy Candidate Engagement. LinkedIn provides a platform for recruiters to engage with candidates through posts, comments, and messages. This two-way interaction can help build relationships and encourage passive candidates to consider new opportunities.

12. Visibility of Career Progression. As candidates update their profiles with new roles and achievements, recruiters can see a clear progression of their careers. This visibility helps in assessing how well a candidate has grown professionally over time.

13. Premium Search Features. LinkedIn offers premium subscription plans with additional search features, such as expanded search results, access to candidate insights, and advanced filters. For instance, LinkedIn offers advanced recruiting tools such as LinkedIn Recruiter, which provides access to an expanded talent pool, enhanced search capabilities, and valuable analytics to help recruiters identify and connect with the best talents

14. Higher Outreach Response Rate.LinkedIn generally tends to have a higher response rate compared to Indeed for outreach messages. This is mainly because LinkedIn is a professional networking platform, and users are more accustomed to receiving and responding to messages related to career opportunities.

15. Quality of Responses Better.The responses received on LinkedIn are often more detailed and relevant compared to those on Indeed. LinkedIn’s focus on professional networking means that users are more likely to provide comprehensive information about their skills, experience, and career goals.

16. Hiring Outreach Automation. By automating the messaging and connecting process on LinkedIn, recruiters can save time and connect with a larger number of qualified candidates. They can easily create personalized and targeted LinkedIn messaging campaigns to reach potential candidates at scale using third-party tools. Fortunately, you can also do so with Expandi. Want to know how to automate the hiring process with Expandi? Dive into the Expandi hiring use case that allowed us to achieve a 74.2% Response Rate from candidates on LinkedIn [Step-by-step-guide].

Here are the particular outreach templates we used for  hiring campaign in Expandi.

Message #1 – 1 hour after connecting

 Thanks for accepting {first_name}!

I noticed you work as a {job_title}. Are you interested in a new opportunity?

I’m building out our Sales Team at Expandi – and we’re looking for a Sales Development Representative. Let me know if you’re interested in learning more about the role?

We’ve been on an insane journey bootstrapping to $6M ARR in just 18 months exclusively inbound. Over 2022 our goal is to grow to $10M in ARR and our outbound sales team will be a big driver to help us achieve that!

Look forward to hearing from you – {Signature}

hire on linkedin

Message #2 – 2 days after

Hey {first_name} – Thought I’d send you a quick ping to see if you caught my last note?

The goal here is to bring your message to the top of the inbox and appear human.

Message #3 – 2 days after

Signing off after this {first_name} – Not to worry if you’re currently not interested in a new opportunity 🙂

Out of interest, let me know if you know anyone who might be interested in the role?

Keep in touch – {Signature}

Here’s why we end the campaign here:

  • Why we sign off – This is to let them know in a friendly way it’s all good and we take it you’re not interested. Do not continue following up after this as it won’t reflect well on you and your brand.
  • Why we ask for a referral – If they’re working in a role we’re trying to hire for, chances are, they have teammates or colleagues they can refer you to!

For the above campaign, we achieved a 74% connection acceptance rate and a 74.2% reply rate (for London GEO)

recruit on linkedin

Then, we replicated the exact steps for a different region (Netherlands) and generated also great results:

  • 65% connection acceptance rate 
  • and a 58,5% reply rate

Hiring with LinkedIn

Practical Tips and Approaches on Linkedin and Indeed for Recruiters

Tailoring Job Listings:

  • Indeed. Craft clear and concise job descriptions, highlighting essential skills and qualifications to attract relevant applicants actively searching for jobs. Job titles should be optimized with relevant keywords to enhance visibility in search results.
  • LinkedIn: Emphasize the company’s values and culture in job postings to attract passive candidates who are interested in the company’s reputation and long-term growth. Utilize LinkedIn’s branding options to create an engaging and visually appealing job post.

Engaging with Candidates:

  • Indeed. Respond promptly to applications and queries to maintain a positive employer image and increase the likelihood of attracting top candidates. Automated responses acknowledging receipt of applications can help ensure candidates feel valued.
  • LinkedIn. Personalize connection requests and messages to engage with potential candidates on a professional level and build a strong network. Avoid generic messages and instead focus on the candidate’s specific skills and experiences.

Leveraging Analytics

  • Indeed. Utilize Indeed’s analytics tools to track the performance of job postings, identify popular job titles, and optimize job ads for better visibility. Regularly review the data to fine-tune the recruitment strategy and reach the target audience effectively.
  • LinkedIn. Use LinkedIn’s Recruiter Insights to gain valuable data on candidate profiles, such as the availability of specific skills in the job market and industry trends. This information can inform strategic decisions, such as where to invest more effort in sourcing.

Building Talent Communities

  • Indeed. Consider building talent communities by creating a company page on Indeed and engaging with candidates through regular updates and content sharing. Building a community allows recruiters to establish a long-term rapport with potential candidates and makes future hiring efforts more efficient.
  • LinkedIn. Utilize LinkedIn’s Groups feature to join industry-specific or skill-based groups where potential candidates are likely to participate. Participate actively in discussions and share valuable insights to enhance the organization’s visibility and attract passive candidates.

Employee Referral Programs

  • Indeed. Encourage existing employees to refer potential candidates through Indeed’s referral program. Offering incentives for successful referrals can motivate employees to actively participate in the recruitment process.
  • LinkedIn. Leverage LinkedIn’s employee referral options to encourage current employees to refer qualified candidates from their networks. This can lead to high-quality candidates who align with the company’s culture and values.

Below is a comprehensive comparison table highlighting the key features and differences between Indeed and LinkedIn for recruiters:

Criteria Indeed LinkedIn
Platform Type Job Search Engine Professional Networking Platform
User Base Over 564 million monthly users Over 930 million registered professionals
Candidate Quality Diverse candidate pool Higher-quality candidates with detailed profiles
Focus Active Job Seekers Passive and Active Job Seekers
Outreach and Engagement Limited communication features Powerful outreach capabilities with personalized messages and connection requests
Cost Free and Sponsored Job Postings Premium Features and InMail Messaging (Paid)
Job Listings Aggregated from multiple sources Directly posted by companies and individuals
Applicant Pool Diverse and broad reach Professional and industry-specific talent pool
Job Types Suitable for various job levels and industries Well-suited for professional and executive roles
Search Filters Basic search filters Advanced filters for precise candidate targeting
Candidate Engagement Recruiters initiate contact with candidates Recruiters and candidates can connect directly
Networking and Engagement Limited networking opportunities Extensive networking and engagement opportunities
Employer Branding Limited branding options Robust company pages and branding capabilities
Resume Database No access to a centralized resume database Access to a vast database of professional profiles
Application Process Candidates apply through the Indeed platform Recruiters can redirect candidates to company sites
Analytics Basic analytics for job postings Comprehensive insights and Recruiter Insights
Job Posting Unlimited 1-5 depending on the plan or $425 a la carte
Resume Search Unlimited 500 resumes for all plans
AI Candidate Matching
Automated Emails Declines only
Virtual Interviews
Mobile App for Job Seekers
Applicant Tracking Limited Add-on

The choice between Indeed and LinkedIn depends on the recruitment strategy, the type of positions being filled, and the desired level of engagement with candidates. Both platforms can be valuable tools in a recruiter’s arsenal, and utilizing them strategically can lead to successful talent acquisition and hiring processes.


In a nutshell, if you’re on the hunt for top-notch candidates and aiming to build solid professional connections, LinkedIn should be your go-to choice. With over 930 million active professionals onboard, LinkedIn’s talent pool is a goldmine of potential. But here’s the real kicker: it’s not just about the folks actively job-hunting; LinkedIn’s magic lies in snagging those hidden gems who aren’t actively looking but are open to exciting opportunities.

And guess what? LinkedIn’s search filters are like a sniper’s scope for recruiters. You can zoom in on candidates based on specifics – location, industry, experience – you name it. This kind of laser-targeting means you’re not throwing darts in the dark; you’re hitting the bullseye.

But the best is you can put your hiring outreach on autopilot. Expnaidi is your secret weapon for LinkedIn outreach. With Expandi, you can automate your messages, saving you time while casting a wider net. Imagine personalized messages going out to a bunch of top candidates without you lifting a finger.

So, if you want a pipeline of kick-ass candidates and a networking playground, LinkedIn is your playground. And for supercharged LinkedIn outreach, don’t forget to hitch a ride with Expandi. Ready to level up your recruitment game? Sign up for Expandi now and let the good times roll!



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