Company Follow is a great way for companies to grow their LinkedIn follower base and reach a wider audience. It is also a great way to show your support for the companies you work with.
The Company Follow Invite Campaign is a novel feature within Expandi’s suite of LinkedIn automation tools, crafted meticulously to enable users to invite LinkedIn users to follow their company page. This is not just about increasing numbers; it’s about building a community around your brand on one of the most powerful professional networking platforms.
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The Benefits of Using This New Campaign Type
Increasing your company page followers amplifies your brand’s visibility on LinkedIn. Each new follower is a doorway to a broader network, multiplying the reach of your content exponentially.
This feature allows for a strategic approach to growing your audience. You can invite your 1-st degree connections, ensuring that your followers are not just numbers but relevant professionals genuinely interested in your company’s offerings.
‘With our latest campaign, you can ask your direct LinkedIn connections to follow any company page, even if you’re not an admin. It’s an easy way to grow your network and boost your online presence!’ – Tim Bennet, Product Manager at Expandi.
Followers gained through personalized invites are more likely to engage with your content. This is because the invitation process is selective and targeted, making it more likely that those who follow your page engage with your brand’s narrative.
Your LinkedIn company page’s growing number of followers signals credibility and authority in your industry. It’s a social proof that speaks volumes to prospects, partners, and competitors.
Users can use Company Follow as a separate campaign or as a new step within the Campaign Builder. This flexibility makes it even easier for them to integrate it into their sales and marketing strategy.
Unlocking the Potential of Company Follow Invite Campaign
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Launching a New Product
When launching a new product, use this feature to invite potential customers who might benefit from your new offering. This targeted approach ensures that your product launch news is seen by those most likely to be interested.
- Seamlessly aligning your marketing and sales efforts.
For companies aiming to establish thought leadership, growing your follower base with relevant professionals can significantly enhance the reach and impact of your content. Share insights, trends, and industry news to engage and grow your audience.
Achieve a smooth, effective collaboration that turns your operations into a revenue-generating powerhouse. Feel the positive impact as we connect marketing and sales, working together to drive success and unity.
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Build One Revenue Machine
- Awareness. Boost brand awareness and reputation
- Awareness. Increase LinkedIn follower base and reach a wider audience
- Consideration. Generate leads and drive traffic to the company’s website
- Decision. Engage with an interested audience through follow-ups, and scrape the audience with a new search type.
- Advocacy. Show your support for the companies that your clients work with.
- Nurturing. Add as the last action in sequence to boost your Company Page reach.
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Recruitment Campaigns
Inviting professionals to follow your company page can be a strategic move if you’re looking to attract top talent. It increases your visibility and showcases your company culture and values to prospective employees.
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Event Promotion
Use the Company Follow Invite Campaign to boost attendance for webinars, workshops, or conferences. Inviting interested professionals directly through LinkedIn ensures your event reaches your target audience, enhancing registration and participation rates.
The Company Follow Invite Campaign by Expandi is more than just an automation tool; it’s a strategic asset for any B2B marketer or sales professional looking to harness the power of LinkedIn. By facilitating targeted growth of company page followers, this feature sets the stage for enhanced brand visibility, engagement, and ultimately, business growth. Embrace this feature and watch your LinkedIn presence transform into a vibrant community of engaged followers, eager to see what your brand will do next.
