My 10 Favorite AI Sales Tools for Closing More Deals in 2025

AI isn’t just a “nice to have” in sales in 2025 anymore. It’s the difference between crushing your quota and getting left behind.

So, I analyzed dozens of AI-powered sales tools for this article. Combining independent reviews with real insights from experts. Below, we’re going to be looking at everything from LinkedIn and cold email to real-time call analysis and AI-generated video outreach sales tools.

Sales teams across industries are using AI to:

•  Automate lead generation and outreach
• Personalize messaging at scale
• Track deals, forecast revenue, and prioritize high-value prospects
• Eliminate busywork so reps can focus on closing

All this, fully on autopilot while they can focus on more important parts of sales work, like scoring existing leads and building new relationships. ​​But with the explosion of AI sales tools on the market, it’s easy to feel overwhelmed. 

On top of that, you need to keep in mind there is no “best” one-size-fits-all AI sales tool. 

Instead, each tool is ideal for a specific audience for achieving a specific outcome.

That said, here’s a quick TL;DR overview of the AI sales tools we cover and what they’re best for:

AI-powered lead generation & prospecting

• Exceed.ai – Best for AI-powered sales assistants
• Clay.com – Best for go-to-market data enrichment and prospecting

AI Sales engagement & outreach automation

• Expandi.io – Best for scaling LinkedIn outreach
• Outreach.io – Best for complex deal management
• Lavender – Best for improving outreach copy

AI-Powered personalization & engagement

• Crystal Knows – Best for personality-based outreach
• Sendspark – Best for creating personalized outreach videos
• Humantic.ai – Best for AI-driven buyer personality insights

AI for sales calls & deal intelligence

• Fireflies.ai – Best for summarizing sales meeting recordings

AI-powered sales CRM & pipeline management

• HubSpot Sales Hub – Best for closing deals faster

Now, let’s take a look at each tool in detail – including its key features, who it is for, pricing, and more. 

1. Exceed.ai – Best for AI-Powered Sales Assistants

Exceed is an AI sales assistant ideal for 24/7 lead qualification, follow-ups, and scheduling meetings.

It’s like having your very own personal virtual SDR that doesn’t sleep. Instead of manually chasing leads, sending repetitive follow-ups, and booking meetings –  sales teams use Exceed to handle all of their email and chat interactions.

Exceed can be a bit daunting during set up. But users say the support is amazing with their one-on-one guidance and ongoing help.

“Exceed.ai provides a great tool for making sure that all leads get some follow up and love from your company without wasting their valuable resources on unqualified interactions… The team at Exceed is dedicated to their customers’ success and willing to go the extra mile – even when timezones are vastly different!” – John D, Sr. Director, Technolgy Partnerships

Key features:

• AI-powered conversations. Exceed.ai reads lead responses and sends the right reply based on the context.
• AI sales qualification. Your AI assistant asks qualifying questions and then hands over leads based on their answers. When a lead is qualified and ready to talk to a human it will go ahead and book a meeting directly on your rep’s calendar.
• Seamless integration. Exceed easily connects with your CRM and marketing tools to automate conversations. It sets up follow-ups based on lead intent, updates CRM records, and tracks conversations in real time.

What I like about it:

• It’s like having an extra sales member who never leaves the office.
• Automatic updates going to your CRM help sales pros save time and boost team productivity.
• Great for guiding leads through the early sales funnel stages, ensuring they’re a good fit.

Pricing:

• N/A – does not mention.
  

2. Expandi.io: Best for scaling LinkedIn outreach

Expandi (yup, that’s us!) is an outreach automation tool to book more meetings on autopilot. Recently, we’ve added some AI features to take your outreach even further and close more deals.

I’ve looked at a ton of automation and sales tools when writing this article. And call me biased, but I like Expandi for 2 main reasons:

Safety and personalization at scale.

The former is especially important because LinkedIn automation CAN get your account flagged if you’re not careful. Many LinkedIn AI sales tools ignore this and push you to contact too many people daily.

Meanwhile, Expandi mimics human behavior. Keeping your outreach under LinkedIn’s limits, and lets you send smart campaigns perfect for your use case and audience needs.. 

This way, your LinkedIn activity feels human.

Sales teams use Expandi for all things:

• Retrieving LinkedIn search results, groups, and other sources.
• Setting up outreach campaigns based on smart “if-this-then-that” flows.
• Reaching leads by automating LinkedIn connection requests, InMails, emails, and more.
• Automatically engaging with leads’ content to get on their radar.
• And so much more.

Don’t just take my word for it though. Discover how A17 Technologies scheduled 20 insightful interviews with C-level Executives on autopilot here.

“Expandi.io changes the game for daily campaigns on LinkedIn. Using it (Expandi) doesn’t give you much trouble at all – it’s pretty easy, even if you’re not particularly tech-savvy. It changes the game from being a time-consuming process into a smooth, efficient daily task.” – Verified user in real estate. 

Key features:

• AI Analyzer: Generate personalized campaign messages and chat replies based on your product or service, audience, and goals. The daily credit system lets you create up to 15 campaign messages and 20 chat responses.

• Builder campaigns. Create different outreach paths based on prospect behavior or outreach. Use 9 different “if” conditions and 11 different actions (see full list here) to keep leads engaged. The latest update to the builder also adds an ICP filter, so you can now create different scenarios based on your leads’ location, industry, company size, or title.
• Hyper-personalization. Want your messages to stand out? Set up dynamic images, videos, and GIFs in your outreach messages so that they stand out in your audience’s inbox more.

What I like about it:

• AI analyzer helps with not having to start writing from 0. Making it a great way to save time, improve response accuracy, and prioritize engagement with the most promising leads.

• It’s ideal for targeted outreach. For example, if I’m targeting SaaS owners, I find an influencer in the niche many business owners engage with. Then, I scrape a popular post of theirs. And suddenly, I’m connecting with 100s of ICPs per week.
• Works well with inbound marketing too. I post a lot of content daily on LinkedIn that I want ideal clients to see. With Expandi, I can set up a simple campaign in under 10 minutes to start connecting with ideal prospects daily with our new ICP filter. Then, my content will do the work.

Pricing:

• Business – $99/mo.
• Annual – $79/mo equivalent ($948 total)
• Agency – for larger teams, agencies, or white label, get in touch.

3. Humantic.ai -Best for AI-driven buyer personality insights

Humantic.ai is an AI sales tool designed to help reps close more deals by understanding their buyers’ personalities. Instead of relying on guesswork, sales teams use Humantic.ai to tailor their outreach based on behavioral data and DISC personality insights.

This means, no more sending the same generic pitch to every prospect.

Instead, you’ll know exactly how to communicate with each lead, whether they prefer a data-driven approach, a casual conversation, or a straight-to-the-point pitch. Built for sales reps, SDRs, and account executives, Humantic.ai personalizes outreach at scale. 

And unlike traditional sales tools that focus on automation or CRM management, it applies AI-powered psychology to fine-tune communication styles.

Here’s how Liam Perkin, digital marketing manager at Privr uses HumanticAI as part of their sales outreach:

“One creative AI tool that’s been a game-changer for us is Humantic AI. It’s fantastic and goes beyond typical CRM capabilities by analyzing public data to generate detailed personality insights for each prospect. It allows us to tailor our messaging to feel genuinely personalized, adjusting tone and content to resonate with individual communication styles.”

Key features:

• AI-powered personality analysis. Instantly analyze prospects based on behavior data, DISC personality types, and psychographic insights to craft outreach you know will resonate with the prospect.
• Buyer intelligence scoring. Prioritize leads based on compatibility and likelihood to engage. Ideal for focusing on high-converting prospects.
• Seamless LinkedIn & CRM integration. Works with LinkedIn and syncs with sales CRMs like HubSpot and Salesforce. Allowing sales teams to analyze leads without switching platforms.

What I like about it:

• Moves beyond basic personalization based on how your prospects actually think and make decisions.
• Eliminates hours of manual research by instantly providing insights based on leads’ personality and communication preferences.
• Ideal for cold prospecting as well as handling inbound leads.

Pricing:

For individuals:

• Pro – $40/mo
• Expert – $50/mo
• Owner – $75/mo

For organizations:

• Startup – $275/mo
• Growth – $1,050/mo
• Enterprise – Custom pricing

4. Clay.com – Best for go-to-market data enrichment and prospecting

Clay helps sales teams enrich data from 75+ sources in order to:

• Find the right accounts & decision-makers based on intent signals.
• Enrich stale lead lists with live data (company hiring, funding, tech stack, and more).
• Dynamically segment leads, so you reach ICP-fit prospects at the right time.

Rather than relying on guesswork, Clay helps teams build targeted prospect lists based on real-time data, reducing wasted outreach and improving efficiency.

“Clay is a core pillar of our outbound strategy at AutoRFP.ai. We’re using lookalike companies to find, enrich, qualify, and target the right prospects for outbound outreach.

Excited for their implementation of 3rd party signals in the future to further deliver the right message. At the right time to the right person.” Rob Dickson, Ops @ AutoRFP.ai 

Key features:

• Multi-provider data enrichment. Clay uses over 100+ databases to maximize your coverage of contact info or any other data point.
• AI formula generator and research agent. Clay can research companies for you and personalize accordingly. E.g. mention something specific, see if companies are SOC-II compliant, and more.
• Account and lead scoring. Generate custom lead scores to prioritize your account lists. Then, use AI to filter leads into unique categories.

This is only the tip of the iceberg of the many things Clay can do. So, it can be a bit intimidating if you’re not sure where to start. Be sure to check out our guide on how to boost your LinkedIn acceptance rate with Clay and Expandi to see real examples.

What I like about it:

• Goes beyond basic contact data by filtering leads based on buying intent. For example, identifying companies hiring SDRs as likely candidates for investing in sales tech.
• No more getting VAs to write personalized first lines, Clay can do this for you automatically with its AI features.
• Offers a ton of useful, niche features for go-to-market teams, though it can be a bit overwhelming at first.

Pricing:

• Free: 100 credits/mo
• Starter: $149/mo
• Explorer: $349/mo
• Pro: $800/mo
• Enterprise: Custom

5. Fireflies.ai – Best to summarize sales meeting recordings

Fireflies is one of the more straightforward AI tools covered in this article. But it delivers a lot of value by eliminating manual busywork. It helps sales and marketing teams automatically:

• Log and record every call.
• Summary the call and highlight key action items.
• Send updates to relevant people (summaries, action items, etc.)

So, instead of having to recall important meeting details or having to scrub through a replay, you can just use Fireflies as your personal AI notetaker.

Here’s how Glenn Miseroy, the CEO of Expandi uses it daily:

“Fireflies isn’t just a notetaker; it’s a second brain—capturing conversations, uncovering insights, and making every meeting more meaningful. Usually if you write notes yourself, you’re thinking about how you are writing, which leads to a tunnel vision. By reading the notes Fireflies takes for me, I often come to different insights.”

Key features:

• AI-powered transcriptions. Accurately transcribe Zoom, Google Meet, Teams, and even phone calls in real-time.
• Smart summaries. Automatically highlights key action items, follow-ups, and pain points from the conversation.
• Sync with CRM and other apps. Syncs with your other notes to share notes automatically.

What I like about it:

• Fireflies handles all note-taking, so sales teams can focus on selling instead of writing down every word.
• No need to replay an hour-long call. Sales pros can quickly search for key phrases or action items.
• Makes it easy to share key call takeaways with your team or use past calls to train new sales reps.

Pricing:

• Free: Only 800 minutes.
• Pro: $18/mo per seat.
• Business: $29/mo per seat.
• Enterprise: $39/mo per seat.

6. Outreach.io – Best for complex deal management

If you’re managing high-value deals with multiple stakeholders, Outreach.io is the AI sales tool you might need. Users have reported the learning curve can be steep. So, this tool is mainly for expert sales teams and RevOps leaders to:

• Track deal progress
• Scores lead.
• And provides insights to navigate complex sales cycles.

Here’s how Daniel Shapiro, senior VP of brand relations and strategic partnerships at Redpoints uses Outreach.io:

“Outreach is valuable because it combines personalization with automation in a way that feels authentic. Unlike some other tools that either over-automate or are too basic, Outreach finds a perfect balance between making processes efficient while maintaining the human touch. The insights and reporting it provides are also more robust than many other tools. Allowing us to continuously optimize our outreach strategies for better results.”

Key features:

• Prospect and manage accounts. Boost productivity by helping SDRs build their pipeline and stay organized.
• Sales forecasting. Model possible forecast outcomes from the to-line call to individual SDRs.
• Coach and improve team performance. Improve your sales organization results with deep insights into activity, pipeline, and deals.

What I like about it:

• Ideal for long, complex sales cycles and for keeping track of multiple conversations.
• Helps make sure no deals fall through the cracks.
• AI-powered deal insights help prioritize outreach. The AI sales tool flags high-risk deals, so you know where to focus your time.
• Can engage prospects via email, LinkedIn, and calls, without switching tools.

Pricing:

• Custom pricing. You have to request through their site.

7. Crystal Knows – Best for personality-based outreach

Ever wondered why some prospects reply enthusiastically while others ghost you?

Crystal Knows might be the missing link.

This AI tool understands your prospects’ personality types based on DISC personality insights. This way, you can tailor your messaging to match their preferred communication style.

Here’s how Joe Bowab, the CEO of Lobster Anywhere uses Crystal Knows:

“When you pick out tools for B2B sales and outreach, you need to consider how the approach is different to the B2C approach. Some of the AI tools that we came across which we found to be useful in different capacities include the Crystal Knows tool. Which analyzes personality traits and provides insights into how to improve communication with your targets effectively. “

Key features:

• AI-powered personality profiles. Determine how to approach leads based on their preferences.
• Custom outreach suggestions. The tool recommends phrasing, tone, and email structure based on DISC personality type.
• LinkedIn integrations. Analyze LinkedIn profiles and pull insights directly from there.

What I like about it:

• Takes personalization beyond just “First Name”. Helps sales teams craft psychologically tailored outreach, instead of plugging in merge tags or simple templates.
• Helps adjust your pitch based on who you’re talking to. Whether it’s a detail-oriented decision-maker or a fast-moving executive.
• No need to switch between tools. It’s built into LinkedIn and integrates with HubSpot, Salesforce, and other CRMs.

Pricing:

• Free: Only for 5 profiles.
• Premium: $49/mo, billed annually.
• Business and enrichment: Custom pricing.

8. Lavender: Best for improving outreach copies

If you’re still second-guessing your email outreach copy, Lavender is what you might need.

You don’t need to be an expert at sales to know most AI-generated outreach copy will NOT get you replies. This is where Lavender comes in. Instead of sending generic “Just following up” emails, Lavender gives real-time scoring, personalization suggestions, and AI-driven writing improvements. 

So you know exactly how to optimize your message before hitting send.

“Most products write the emails for you while Lavender teaches you the principals of what makes a good email so you learn to write it yourself. The actual product is very simple but powerful when writing emails, because what Lavender realizes is that emails are not a one-size-fits-all all.” – Spencer M, Account Executive.

Key features:

• Real-time email scoring. Get an instant grade on your email based on personalization, tone, clarity, and length.
• Personalization assistant. Pulls insights from LinkedIn and company data to automatically tailor your outreach.
• A/B testing recommendations. Tells you what subject lines and copy variations are likely to perform best.

What I like about it:

• Cuts editing time in half while improving reply rates.
• Don’t have to start from 0 when writing emails or doing outreach.
• Gets creative when it comes to coming up with A/B testing email variations.

Pricing:

• Free: Only 5 emails per month.
• Starter: $27/mo (billed annually)
• Individual Pro: $45/mo (billed annually)
• Team Plan: $89/mo (billed annually)

9. Sendspark: Best for creating personalized outreach videos

Sendspark helps sales teams send hyper-personalized AI-generated videos at scale. All you have to do is record one video manually and define variables for personalization. Then, Sendspark personalizes info like the recipient’s name, and even fills in their website homepage in the background!

This makes your outreach messages feel like they were uniquely recorded for each prospect. In fact, we’ve written a whole article about sending personalized video outreach with Sendspark.

Key features:

• AI-powered video personalization. One recording turns into hundreds of unique, personalized videos automatically.
• Easy integration with sales automation. Sendspark has built-in integration for many other commonly used sales tools like HubSpot, Outreach, and Expandi (for LinkedIn campaigns).

What I like about it:

• Easy way to make your outreach feel more human.
• Many options for defining placeholders, creating custom landing pages, and other personalization.
• You can combine both AI personalization and manual videos, depending on your needs.
• Good tracking and custom analytics.

Pricing:

• Solo: $49/seat/mo.
• Plus: $249/team/mo.
• Scale: $499/team/mo.
• Enterprise: Custom pricing

10. HubSpot Sales Hub: a sales CRM to close deals faster

Finally, if you’re still juggling multiple sales tools for: 

• Lead tracking.
• Pipeline management.
• Sales automation.
• And countless other things…

HubSpot Sales Hub brings it all together under one roof.

This is ideal for sales teams, founders, and RevOps leaders who want a CRM that’s easy to use, but also scalable. Most CRMs are either too complex (think Salesforce) or too basic (think Google Sheets). 

HubSpot Sales Hub hits the sweet spot by combining:

• Ease of use.
• Automation.
• And AI-powered insights.

Without enterprise-level headaches.

Here’s how Jason Rowe, Founder of Hello Electrical is using AI sales tools to optimize outreach:

“I use HubSpot’s AI-powered tools to streamline the entire sales process, from lead generation to follow-ups. The email sequencing feature allows me to automate outreach while still keeping it personal, and the lead scoring tool helps prioritize prospects based on their engagement and likelihood to convert. This has saved my team a lot of time, allowing us to focus on high-value leads and reduce manual effort.”

Key features:

• AI-driven automation. Prioritize the right deals and eliminate busy work. While AI handles lead scoring, pipeline forecasting, and more.
• All-in-one AI sales tool. Instead of juggling multiple sales tools, HubSpot CRM centralizes everything in one place.
• 1,000+ integrations. HubSpot connects with LinkedIn, Slack, email, and many other apps you use daily. Also ideal if you use other HubSpot marketing and sales tools.

What I like about it:

• One of the easiest CRMs to set up and use. Even non-tech sales reps can get started. And startups as well as bigger companies can use it with ease.
• Helps prevent deals from falling through the cracks with AI-powered reminders.
• The free version is plenty powerful. Better than some paid CRMs out there.
• HubSpot is a huge marketing brand. They’ve got a ton of content and other free tools you can use as part of your stack.
• Ideal for experts and beginners alike.

Pricing:

• Free: Limited but comes with plenty of powerful features
• Sales Hub Professional: $90/mo per seat.
• Sales Hub Enterprise $150/mo per seat.

Final Thoughts: Choose The Best AI Sales Tools For Your 2025 Strategy 

Overall, there’s no one-size-fits-all best AI sales tool for your operations. The best one for you depends on your specific sales process.

That said, here’s a quick overview, depending on what you’re trying to achieve.

• Need an AI sales assistant? → Exceed.ai
• Want LinkedIn automation that’s safe? → Expandi.io
• Looking for AI-driven buyer personality insights? → Humantic.ai
• Need data enrichment & segmentation? → Clay
• Want to automate meeting note-taking? → Fireflies.ai
• Managing complex deals? → Outreach.io
• Want psychology-based outreach? → Crystal Knows
• Need AI email coaching & scoring? → Lavender
• Want personalized video outreach? → Tavus
• Looking for a powerful, all-in-one AI sales CRM? → HubSpot Sales Hub

FAQs About AI Sales Tools

How we created this list of tools

This isn’t just a random list of AI sales tools. Every platform here has been tested, researched, and reviewed based on:

• Real-world performance. Signed up to get an overview of the features and how intuitive they feel for live campaigns.
• Expert insights. I looked at recommendations from top sales leaders, founders, and RevOps professionals.
• User feedback & reviews. I analyzed testimonials, G2 reviews, and case studies to see what actual users say.
• Unique value. AI sales tools are everywhere. But only those that truly add value, save time, or increase revenue made the cut.

How to choose the best AI tool for sales teams

Not every AI sales tool is right for every team. Before picking one, ask yourself:

• What’s your biggest bottleneck? Do you need help with prospecting, outreach, meeting scheduling, or deal forecasting?
• Does it integrate with your existing stack? Make sure it works with your CRM, email, or LinkedIn automation tools.
• What’s your budget? Some tools are free, others cost thousands per month. Pick one that fits your needs and scale.
• Is it easy to use? If a tool requires months of training, it might slow your team down rather than help.

The best AI sales tool is the one that fits into your unique workflow and makes your team more productive.

Why do you need AI sales tools to succeed? 

Sales is becoming more competitive every year. 

If you’re still relying on manual prospecting, generic outreach, or outdated CRM tracking… 

You’re falling behind.

AI sales tools help you:

• Automate time-consuming tasks like follow-ups and data entry.
• Personalize outreach at scale without sounding robotic.
• Gain insights into deals, prospect behavior, and pipeline health.
• Close more deals faster by focusing on the highest-priority leads.

The sales teams that win in 2025 will be the ones that work smarter, not just harder. If you’re ready to join them, talk to our team about trying Expandi for yourself!