Top 13 Sales Engagement Tools for 2026
If your sales team relies on spreadsheets, templates, or gut feelings to engage with customers, chances are they’re wasting time, reaching out inconsistently, and letting qualified leads fall through cracks. You don’t want to go through that hassle.
Sales engagement tools automate repetitive tasks and streamline communications across multiple channels, keeping your pipeline active and building stronger relationships with your prospects. In this guide, you’ll learn about the top sales engagement tools for 2026. Let’s get started.
What are Sales Engagement Tools?
Sales engagement tools are software that help sales teams interact with potential customers across various stages of the buyer’s journey. They help sales professionals connect with the right buyers at the right time through the right channels, using messaging or content that resonates with them.
Whether it’s emails, calls, social media engagement, or chatbot interactions, these sales engagement platforms serve as a central system for automating communication between potential buyers and sales teams. As a result, the sales team can effectively nurture and build strong relationships with prospects to drive conversions.
Why Do You Need Sales Engagement Tools?
According to McKinsey, B2B buyers now use ten or more channels to interact with suppliers. As a result, salespeople require sales engagement tools to streamline their communication processes and build meaningful relationships. But that’s not all the sales tools can offer. In this section, we’ll look at some key reasons why you need sales engagement tools for your business.
1. Personalized customer experiences
Generic messages don’t cut it. B2B buyers need personalized experiences that address their needs and meet their preferences. An easy way to do this is via sales engagement tools. These tools leverage your prospect’s data to create customized content that speaks directly to your customer’s pain points.
The result? Increased engagement that forges stronger connections with your prospects. This drives customer loyalty and improves retention.
2. Increased productivity
With a sales engagement tool, you don’t have to perform sales tasks manually. Whether you’re sending emails or having video meetings with prospects, you can automate most routine tasks, such as sending emails or scheduling follow-ups, to free up your time and focus on other high-value activities.
For example, tools like Expandi let you create your personalized sequences from a single platform. No more manual crafting of messages or sending messages one-by-one. Everything is done at once, so you can focus on other tasks such as closing deals.
3. Drives conversion
As you deliver relevant, personalized messages to potential buyers, customers engage with your content, building trust and credibility. This process helps to shorten the sales cycle and drives customers to convert more easily.
Key Features of Sales Engagement Tools
Many sales engagement tools come with different features. However, they must have some core features which include:
- Integrated communication system
The right sales engagement software lets you communicate at scale with your prospects. This includes sending LinkedIn messages, making calls, or scheduling follow-ups. All communication activities must take place within the platform. This helps sales reps to track and manage all interactions easily from one spot.
They also provide outreach templates you can use to set up your engagement process. For instance, Expandi offers targeted LinkedIn outreach templates to craft personalized messages that engage your prospects. This helps to save time and enhance the workflow.
- Automation
Manually engaging your prospects leaves you drained and exhausted. Hence, there is a need for a sales engagement tool that does the heavy lifting and automates the tedious part of the communication process. Logging interactions, crafting personalized messages, scheduling follow-ups — these are tasks you can automate within seconds instead of hours.
In short, choose a sales engagement platform that automates the repetitive part of the communication process to drive efficiency in your sales workflow.
- Advanced analytics
You can’t improve what you don’t measure. A sales engagement platform with advanced analytics features provides detailed insights into your campaign performance. Here is how to track engagement through the analytics feature.
- Email metrics such as open rate, response rate, click-through rate, and more.
- Pipeline metrics such as sales cycle length and conversion rates.
- Activity and productivity, such as the number of emails sent, calls made, booked meetings, and so on.
Tracking your engagement strategy gives insights into what’s working and what requires improvement. That’s how you gain real data to refine your plan.
13 Best Sales Engagement Tools for 2026
Now that you know the core features, let’s look at the 13 best sales engagement tools for 2026. Before we dive into the details, here is an overview table for these tools.
1. Expandi
Expandi is a LinkedIn automation tool designed to help you engage potential buyers on the platform. You can organize sequences, track replies, and manage a large volume of campaigns without switching tabs.
With a few clicks, craft hyper-personalized messages to engage your prospects. This doesn’t have to be boring texts. Add images or GIFs to make your content relatable and stand out from the hundreds of messages in your prospect’s inbox.
On top of this, you don’t have to worry about crossing LinkedIn limits. You can set random delays between actions to mimic human behavior and prevent your account from being suspended by LinkedIn.
Key features
- LinkedIn lead generation
- LinkedIn outreach
- Message personalization
- Automated workflows
- Team collaboration
Pricing
Expandi’s pricing plan starts at $99 per month.
2. Reply.io
Reply.io is a sales engagement platform designed to help sales teams personalize communications, automate outreach, and close deals faster. It brings emails, calls, LinkedIn tasks, SMS, or WhatsApp into a single workflow, so that sales reps can engage consistently across multiple channels.
At its core, the platform is built for outbound and SDR teams that rely heavily on cold outreach. Whether you’re running a cold email campaign, following up on warm leads, or re-engaging prospects, Reply engages prospects to make sure opportunities don’t slip through the cracks. Overall, the platform offers a structured, repeatable way to implement your sales strategy and run outbound campaigns effectively.
Key features
- Multichannel outreach (email, calls, SMS, LinkedIn, or WhatsApp)
- AI-powered email writing and personalization
- Advanced analytics and performance reporting
- Native CRM integrations
Pricing
Reply’s pricing starts at $89 per month/user
3. lemlist
lemlist is the best sales engagement platform for 2026. It’s designed to help sales teams, founders, and growth marketers run personalized outbound campaigns at scale. The sales engagement tool combines email outreach, LinkedIn automation, WhatsApp prospecting, and personalization features into one platform to initiate conversations with prospects and book meetings.
One of its key strengths is personalized cold outreach. Unlike traditional cold-emailing tools, you can tailor messages with dynamic text, custom images, and videos. This lets your messages stand out in a crowded inbox and increases the chances of getting a response. Ultimately, lemlist positions itself as a scalable outbound machine for starting meaningful conversations and converting cold leads into qualified opportunities.
Key features
- Advanced email personalization (spintax, AI variables, images, and videos)
- Multichannel outreach
- Email warmup and deliverability
- Seamless CRM integration and webhook support
Pricing
lemlist’s pricing starts at $79 per user per month.
4. Hunter.io
Finding the right contact is a crucial part of any outbound sales process. This is where Hunter.io appears in the picture. The data enrichment and sales engagement platform combines email discovery, verification, and outreach into a single platform.
With Hunter, you don’t have to track contacts manually. Instead, you can find professional email addresses of companies or specific individuals and verify whether they’re legitimate to manage your outreach process.
Hunter also offers basic features to help with your cold outreach campaigns. You can personalize messages, send follow-ups, and track engagement metrics all from within the platform. In short, Hunter is perfect if you want to find and verify emails, and manage your cold-campaign sequences, improving your sales team productivity and driving growth.
Key features
- Email finder
- Email verifier
- AI writing assistant and sequence campaign manager
- CRM integrations and API access
Pricing
Hunter’s paid plans start at $34 per month.
5. Apollo.io
Apollo is another trending AI sales engagement tool to watch in 2026. It helps identify leads, engage prospects, and optimize every part of your sales process. The sales engagement platform combines massive contact data with AI, analytics, and automation to help you scale your outreach process effectively.
Apollo’s sales engagement suite automates and personalizes interactions across multiple channels, including email, calls, LinkedIn, and calendar meetings. You can also build sequences, automate follow-ups, and manage your workflow efficiently without switching tabs. Overall, it’s an ideal choice for outbound and inbound campaigns, offering flexibility to improve sales operations.
Key features
- Extensive B2B contact database
- AI-powered messaging and personalization
- Email and multi-channel engagement
- Task and workflow automation
- CRM integrations
Pricing
Apollo’s pricing plan starts at $49 per user per month.
6. Instantly
If you want your cold emails to land in your prospect’s inbox, Instantly is a perfect choice. The platform helps you send a high volume of cold emails while protecting deliverability. You can connect multiple inboxes, rotate sending accounts, and warm them up gradually so your emails land in the prospect’s inbox instead of the spam folder.
Instantly, it also lets you create and personalize cold campaigns with ease. You can upload leads via a CSV file, segment them, and generate multi-step email sequences with dynamic variables. This makes your email relevant to each prospect’s needs, improving open and reply rates. Ultimately, Instantly is ideal for streamlining your outbound sales workflow efficiently.
Key features
- Built-in email warmup
- Automated email rotation and multi-inbox management
- High-volume cold email automation
Pricing
Instantly’s pricing plan starts at $30 per month.
7. Klenty
Klenty is another trending AI sales engagement platform for 2026. It’s designed to help sales teams automate, personalize, and scale outbound efforts without losing human touch. As a sales professional, you can create smart sequences that combine emails, calls, and LinkedIn in a centralized workflow to make sure you don’t lose track of interactions with your prospects.
The platform also focuses on personalization at scale. With diverse elements like custom fields and behavior-based triggers, you can create personalized, relevant outreach that improves reply rates. Overall, the sales engagement platform is perfect for creating a repeatable sales engagement process.
Key features
- Personalized outreach with dynamic fields and templates
- Agentic AI for custom sales cadence
- Email deliverability
Pricing
Klenty’s pricing starts at $50 per month.
8. Woodpecker
Woodpecker is another sales engagement tool that helps to automate and scale outbound communication without losing human touch. It’s perfect for B2B sales teams, founders, and recruiters who need to nurture conversations and close deals.
With Woodpecker, you can send personalized messages at intervals, ensuring that qualified opportunities don’t fall through the cracks. The sales engagement tool also emphasizes email warmup and deliverability. It mimics human sending behavior to help your cold emails land in the inbox, not the spam folder.
Key features
- Email verification
- Email warmup and deliverability
- Inbox rotation and adaptive sending
Pricing
Woodpecker’s pricing plan starts at $24 per month.
9. Salesloft
Salesloft is an AI revenue orchestration platform that automates routine tasks and engages potential buyers across multiple channels. It helps B2B sales teams combine automation with human-centric workflow to scale outreach and close more revenue.
Salesloft stands out for its multichannel campaigns that let you email, call, send SMS, or perform LinkedIn tasks in a coordinated sequence. This helps your team to nurture potential buyers across each stage of the journey.
Key features
- Conversation intelligence
- Multichannel engagement
- Analytics reporting
- CRM integration
Pricing
Contact the sales team for a quote.
10. Outreach
Outreach is an AI revenue workflow platform designed to help sales teams connect with prospects at scale. You can use this sales engagement tool to build sequences that prompt prospects to initiate a conversation with your teams. You can streamline communications across multiple channels, such as email, calls, and LinkedIn. This helps to expand your reach and ensure no leads fall through the cracks.
Outreach is also renowned for aligning sales execution with revenue intelligence. You can forecast risks, get real-time visibility into deal progress, and prioritize high-intent prospects. Ultimately, the sales engagement platform provides a structured approach to engage prospects and sustain revenue growth.
Key features
- Multichannel sales engagement
- Automated sequence and follow-up workflows
- Sales forecasting
- Pipeline management
Pricing
Contact the sales team for a quote.
11. Close
Next on the list is Close. The sales engagement tool helps sales teams and outbound-focused businesses engage leads, follow up, and close deals faster. Similar to other tools, the platform brings your calls, emails, SMS, and CRM data into a single workspace.
The sales engagement tool also functions as a CRM, enabling sales teams to manage leads, track conversations, and move deals through the pipeline. Instead of switching between an email tool, a dialer, and a CRM, Close handles all communication in one place, helping you stay focused on high-value business activities like closing deals.
Key features
- Email sync with automatic logging
- Built-in dialer with call recording features
- Visual sales pipeline and deal tracking
- Workflow automation
Pricing
Close’s pricing plan starts at $35 per month/seat.
12. HubSpot Sales Hub
HubSpot is another trending AI sales engagement tool for 2026. It’s designed to help sales teams engage with leads, manage their pipeline, and close deals faster. You can interact with leads at the right time with the right message. For context, you can track emails, schedule follow-ups, and automate repetitive tasks without losing human touch.
HubSpot Sales Hub also doubles as a CRM, allowing you to track conversations, behaviour, and deal history before reaching out. This helps you to prioritize high-intent prospects, identify deal risks, and make informed decisions.
Key features
- Email tracking and notifications
- Sales automation and sequences for follow-ups and other touchpoints
- Smart CRM integrations
Pricing
HubSpot Sales Hub’s pricing starts at $9 per month/seat.
13. Pipedrive
Our final sales engagement tool on the list is Pipedrive. Although it’s primarily a CRM, Pipedrive helps you to engage with leads consistently. Within the visual pipeline, you can schedule and track every interaction — emails, calls, follow-ups — to help you build strong relationships with your prospects.
On top of this, its visual pipeline helps you to manage and track deals effectively. It keeps your entire sales process organized so you know what to do next and which deal deserves the utmost attention. It also integrates seamlessly with other platforms, such as email, calendars, marketing, and automation software, keeping your workflow connected and improving sales productivity.
Key features
- Visual, customizable sales pipeline with a drag-and-drop interface.
- Email builder, segmentation, and analytics.
- Workflow automation
- Integrations with other third-party platforms.
Pricing
Pipedrive’s pricing plan starts at $14 per month/seat.
Conclusion
Sales engagement tools are essential in your workflow. With the right tools in place, you’ll build meaningful conversations, follow up at the right moments, and guide prospects through the buyer’s journey.
That said, Expandi remains the best sales engagement software for your LinkedIn outreach and automation. You can build sequences and streamline workflow to improve sales performance and fill the pipeline with qualified opportunities. Sign up for a free trial today!
Frequently Asked Questions
Frequently Asked Questions
Sales engagement tools are software that help sales teams interact with potential customers across various stages of the buyer’s journey.
Every sales engagement tool must have these key features: integrated communication systems, automation, and analytics.
The benefits of sales engagement tools include personalized customer experiences, increased productivity, and increased conversion rates.
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