The best 18 AI sales tools of 2025

AI isn’t just a “nice to have” in sales in 2025 anymore. It’s the difference between crushing your quota and getting left behind.

So, I analyzed 18 different AI-powered sales tools for this article. Combining independent reviews with real insights from experts. Below, we’re going to be looking at everything from LinkedIn and cold email outreach to using AI for revenue forecasting analysis. 

Sales teams across industries are using AI to:

• Automate lead generation and outreach
• Personalize messaging at scale
• Track deals, forecast revenue, and prioritize high-value prospects
• Eliminate busywork so reps can focus on closing

All this, fully on autopilot while they can focus on more important parts of sales work, like scoring existing leads and building new relationships. ​​But with the explosion of AI sales tools on the market, it’s easy to feel overwhelmed. 

On top of that, you need to keep in mind there is no “best” one-size-fits-all AI sales tool. 

Instead, each tool is ideal for a specific audience for achieving a specific outcome.

Key Takeaways

The top-performing AI sales tools in 2025, depending on the specific use case, are as follows:

AI-powered lead generation & prospecting

• Clay.com – Best for go-to-market data enrichment and prospectin
• Apollo – All-in-one prospecting + enrichment + outreach
• 6Sense – ABM intent + account prioritization for enterprise

Sales engagement & outreach automation

• Expandi – Safe LinkedIn and omnichannel outreach automation
• Instantly – High-volume cold email + deliverability
• Smartlead – Multi-mailbox control for agencies and sales teams
• Amplemarket – Multichannel outbound + deliverability AI
• Regie.ai – AI SDR agent at scale (write, sequence, call)
• Salesloft (Drift) – AI revenue orchestration + chatbots
• Outreach.io – Advanced engagement and forecasting for complex cycles

Personalization & creative engagement

• Lavender – Email scoring/coaching to boost replies
• Crystal – Personality-based messaging (DISC)
• Sendspark – Scalable personalized video outreach

Calls, coaching & deal intelligence

• Gong – Conversation + deal intelligence, AI forecast signals
• Fireflies – Sales call notes, summaries, and search

CRM & revenue orchestration

• HubSpot Sales Hub – All-in-one sales CRM with tons of other marketing features + AI Assistant
• Clari – Enterprise forecasting, pipeline, and AI agents

My 18 Favorite AI Sales Tools for Closing More Deals in 2025

That said, here’s a quick TL;DR overview of the AI sales tools we cover and what they’re best for:

AI-powered lead generation & prospecting

• Clay.com – Best for go-to-market data enrichment and prospecting
• Apollo AI – All-in-one AI sales platform best for prospecting, enrichment, and outreach in one place
• 6Sense – Best for enterprise-grade ABM (account-based marketing) and outbound automation

AI Sales engagement & outreach automation

• Expandi – Best for scaling safe, human-like LinkedIn and omnichannel outreach
• Amplemarket – Best for AI-driven multichannel outbound with deliverability optimization
• Instantly – High-volume cold automation and inbox deliverability
• Smartlead – Managing multi-mailbox outreach at scale (best for lead generation agencies)
• Regie.ai – Best for AI SDR automation and personalized campaigns
• Outreach.io – For complex deal management and enterprise engagement 
• Salesloft (with Drift) – Best for AI revenue orchestration and real-time buyer engagement for enterprise brands

AI-Powered personalization & engagement

• Crystal – Best for personality-based outreach
• Sendspark – Best for creating personalized outreach videos
• Humantic.ai – Best for AI-driven buyer personality insights
• Lavender – Best for real-time AI email coaching and improving outreach copy

AI for sales calls & deal intelligence

• Fireflies.ai – Best for summarizing sales meeting recordings
• Gong – Best for AI-powered deal coaching and conversion intelligence

AI-powered sales CRM & pipeline management

• HubSpot Sales Hub – Best for closing deals faster
• Clari – Best for enterprise revenue forecasting and pipeline insights

Now, let’s take a look at each tool in detail – including its key features, who it is for, pricing, and more. 

1. Expandi.io: Best for scaling LinkedIn outreach

Expandi (yup, that’s us!) is an outreach automation tool to book more meetings on autopilot. Recently, we’ve added some AI features to take your outreach even further and close more deals.

I’ve looked at a ton of automation and sales tools when writing this article. And call me biased, but I like Expandi for 2 main reasons:

Safety and personalization at scale.

The former is especially important because LinkedIn automation CAN get your account flagged if you’re not careful. Many LinkedIn AI sales tools ignore this and push you to contact too many people daily.

Meanwhile, Expandi mimics human behavior. Keeping your outreach under LinkedIn’s limits, and lets you send smart campaigns perfect for your use case and audience needs.. 

This way, your LinkedIn activity feels human.

Sales teams use Expandi for all things:

• Retrieving LinkedIn search results, groups, and other sources.
• Setting up outreach campaigns based on smart “if-this-then-that” flows.
• Reaching leads by automating LinkedIn connection requests, InMails, emails, and more.
• Automatically engaging with leads’ content to get on their radar.
• And so much more.

Don’t just take my word for it though. Discover how A17 Technologies scheduled 20 insightful interviews with C-level Executives on autopilot here.

“Expandi.io changes the game for daily campaigns on LinkedIn. Using it (Expandi) doesn’t give you much trouble at all – it’s pretty easy, even if you’re not particularly tech-savvy. It changes the game from being a time-consuming process into a smooth, efficient daily task.” – Verified user in real estate. 

Key features:

• AI Analyzer: Generate personalized campaign messages and chat replies based on your product or service, audience, and goals. The daily credit system lets you create up to 15 campaign messages and 20 chat responses.

• Builder campaigns. Create different outreach paths based on prospect behavior or outreach. Use 9 different “if” conditions and 11 different actions (see full list here) to keep leads engaged. The latest update to the builder also adds an ICP filter, so you can now create different scenarios based on your leads’ location, industry, company size, or title.
• Hyper-personalization. Want your messages to stand out? Set up dynamic images, videos, and GIFs in your outreach messages so that they stand out in your audience’s inbox more.

What I like about it:

• AI analyzer helps with not having to start writing from 0. Making it a great way to save time, improve response accuracy, and prioritize engagement with the most promising leads.

• It’s ideal for targeted outreach. For example, if I’m targeting SaaS owners, I find an influencer in the niche many business owners engage with. Then, I scrape a popular post of theirs. And suddenly, I’m connecting with 100s of ICPs per week.
• Works well with inbound marketing too. I post a lot of content daily on LinkedIn that I want ideal clients to see. With Expandi, I can set up a simple campaign in under 10 minutes to start connecting with ideal prospects daily with our new ICP filter. Then, my content will do the work.

Pricing:

• Business – $99/mo.
• Annual – $79/mo equivalent ($948 total)
• Agency – for larger teams, agencies, or white label, get in touch.

2. Humantic.ai – Best for AI-driven buyer personality insights

Humantic.ai is an AI sales tool designed to help reps close more deals by understanding their buyers’ personalities. Instead of relying on guesswork, sales teams use Humantic.ai to tailor their outreach based on behavioral data and DISC personality insights.

This means, no more sending the same generic pitch to every prospect.

Instead, you’ll know exactly how to communicate with each lead, whether they prefer a data-driven approach, a casual conversation, or a straight-to-the-point pitch. Built for sales reps, SDRs, and account executives, Humantic.ai personalizes outreach at scale. 

And unlike traditional sales tools that focus on automation or CRM management, it applies AI-powered psychology to fine-tune communication styles.

Here’s how Liam Perkin, digital marketing manager at Privr uses HumanticAI as part of their sales outreach:

“One creative AI tool that’s been a game-changer for us is Humantic AI. It’s fantastic and goes beyond typical CRM capabilities by analyzing public data to generate detailed personality insights for each prospect. It allows us to tailor our messaging to feel genuinely personalized, adjusting tone and content to resonate with individual communication styles.”

Key features:

• AI-powered personality analysis. Instantly analyze prospects based on behavior data, DISC personality types, and psychographic insights to craft outreach you know will resonate with the prospect.
• Buyer intelligence scoring. Prioritize leads based on compatibility and likelihood to engage. Ideal for focusing on high-converting prospects.
• Seamless LinkedIn & CRM integration. Works with LinkedIn and syncs with sales CRMs like HubSpot and Salesforce. Allowing sales teams to analyze leads without switching platforms.

What I like about it:

• Moves beyond basic personalization based on how your prospects actually think and make decisions.
• Eliminates hours of manual research by instantly providing insights based on leads’ personality and communication preferences.
• Ideal for cold prospecting as well as handling inbound leads.

Pricing:

For individuals:

• Pro – $40/mo
• Expert – $50/mo
• Owner – $75/mo

For organizations:

• Startup – $275/mo
• Growth – $1,050/mo
• Enterprise – Custom pricing

3. Clay.com – Best for go-to-market data enrichment and prospecting

Clay helps sales teams enrich data from 75+ sources in order to:

• Find the right accounts & decision-makers based on intent signals.
• Enrich stale lead lists with live data (company hiring, funding, tech stack, and more).
• Dynamically segment leads, so you reach ICP-fit prospects at the right time.

Rather than relying on guesswork, Clay helps teams build targeted prospect lists based on real-time data, reducing wasted outreach and improving efficiency.

“Clay is a core pillar of our outbound strategy at AutoRFP.ai. We’re using lookalike companies to find, enrich, qualify, and target the right prospects for outbound outreach.

Excited for their implementation of 3rd party signals in the future to further deliver the right message. At the right time to the right person.” Rob Dickson, Ops @ AutoRFP.ai 

Key features:

• Multi-provider data enrichment. Clay uses over 100+ databases to maximize your coverage of contact info or any other data point.
• AI formula generator and research agent. Clay can research companies for you and personalize accordingly. E.g. mention something specific, see if companies are SOC-II compliant, and more.
• Account and lead scoring. Generate custom lead scores to prioritize your account lists. Then, use AI to filter leads into unique categories.

This is only the tip of the iceberg of the many things Clay can do. So, it can be a bit intimidating if you’re not sure where to start. Be sure to check out our guide on how to boost your LinkedIn acceptance rate with Clay and Expandi to see real examples.

What I like about it:

• Goes beyond basic contact data by filtering leads based on buying intent. For example, identifying companies hiring SDRs as likely candidates for investing in sales tech.
• No more getting VAs to write personalized first lines, Clay can do this for you automatically with its AI features.
• Offers a ton of useful, niche features for go-to-market teams, though it can be a bit overwhelming at first.

Pricing:

• Free: 100 credits/mo
• Starter: $149/mo
• Explorer: $349/mo
• Pro: $800/mo
• Enterprise: Custom

4. Fireflies.ai – Best to summarize sales meeting recordings

Fireflies is one of the more straightforward AI tools covered in this article. But it delivers a lot of value by eliminating manual busywork. It helps sales and marketing teams automatically:

• Log and record every call.
• Summarize the call and highlight key action items.
• Send updates to relevant people (summaries, action items, etc.)

So, instead of having to recall important meeting details or having to scrub through a replay, you can just use Fireflies as your personal AI notetaker.

Here’s how Glenn Miseroy, the CEO of Expandi uses it daily:

“Fireflies isn’t just a notetaker; it’s a second brain—capturing conversations, uncovering insights, and making every meeting more meaningful. Usually if you write notes yourself, you’re thinking about how you are writing, which leads to a tunnel vision. By reading the notes Fireflies takes for me, I often come to different insights.”

Key features:

• AI-powered transcriptions. Accurately transcribe Zoom, Google Meet, Teams, and even phone calls in real-time.
• Smart summaries. Automatically highlights key action items, follow-ups, and pain points from the conversation.
• Sync with CRM and other apps. Syncs with your other notes to share notes automatically.

What I like about it:

• Fireflies handles all note-taking, so sales teams can focus on selling instead of writing down every word.
• No need to replay an hour-long call. Sales pros can quickly search for key phrases or action items.
• Makes it easy to share key call takeaways with your team or use past calls to train new sales reps.

Pricing:

• Free: Only 800 minutes.
• Pro: $18/mo per seat.
• Business: $29/mo per seat.
• Enterprise: $39/mo per seat.

5. Outreach.io – Best for complex deal management

If you’re managing high-value deals with multiple stakeholders, Outreach.io is the AI sales tool you might need. Users have reported the learning curve can be steep. So, this tool is mainly for expert sales teams and RevOps leaders to:

• Track deal progress
• Scores lead.
• And provides insights to navigate complex sales cycles.

Here’s how Daniel Shapiro, senior VP of brand relations and strategic partnerships at Redpoints uses Outreach.io:

“Outreach is valuable because it combines personalization with automation in a way that feels authentic. Unlike some other tools that either over-automate or are too basic, Outreach finds a perfect balance between making processes efficient while maintaining the human touch. The insights and reporting it provides are also more robust than many other tools. Allowing us to continuously optimize our outreach strategies for better results.”

Key features:

• Prospect and manage accounts. Boost productivity by helping SDRs build their pipeline and stay organized.
• Sales forecasting. Model possible forecast outcomes from the to-line call to individual SDRs.
• Coach and improve team performance. Improve your sales organization results with deep insights into activity, pipeline, and deals.

What I like about it:

• Ideal for long, complex sales cycles and for keeping track of multiple conversations.
• Helps make sure no deals fall through the cracks.
• AI-powered deal insights help prioritize outreach. The AI sales tool flags high-risk deals, so you know where to focus your time.
• Can engage prospects via email, LinkedIn, and calls, without switching tools.

Pricing:

• Custom pricing. You have to request through their site.

6. Crystal – Best for personality-based outreach

Ever wondered why some prospects reply enthusiastically while others ghost you?

Crystal might be the missing link.

This AI tool understands your prospects’ personality types based on DISC personality insights. This way, you can tailor your messaging to match their preferred communication style.

Here’s how Joe Bowab, the CEO of Lobster Anywhere uses Crystal:

“When you pick out tools for B2B sales and outreach, you need to consider how the approach is different to the B2C approach. Some of the AI tools that we came across which we found to be useful in different capacities include the Crystal tool. Which analyzes personality traits and provides insights into how to improve communication with your targets effectively. “

Key features:

• AI-powered personality profiles. Determine how to approach leads based on their preferences.
• Custom outreach suggestions. The tool recommends phrasing, tone, and email structure based on DISC personality type.
• LinkedIn integrations. Analyze LinkedIn profiles and pull insights directly from there.

What I like about it:

• Takes personalization beyond just “First Name”. Helps sales teams craft psychologically tailored outreach, instead of plugging in merge tags or simple templates.
• Helps adjust your pitch based on who you’re talking to. Whether it’s a detail-oriented decision-maker or a fast-moving executive.
• No need to switch between tools. It’s built into LinkedIn and integrates with HubSpot, Salesforce, and other CRMs.

Pricing:

• Free: Only for 5 profiles.
• Premium: $49/mo, billed annually.
• Business and enrichment: Custom pricing.

7. Lavender: Best for improving outreach copies

If you’re still second-guessing your email outreach copy, Lavender is what you might need.

You don’t need to be an expert at sales to know most AI-generated outreach copy will NOT get you replies. This is where Lavender comes in. Instead of sending generic “Just following up” emails, Lavender gives real-time scoring, personalization suggestions, and AI-driven writing improvements. 

So you know exactly how to optimize your message before hitting send.

“Most products write the emails for you while Lavender teaches you the principals of what makes a good email so you learn to write it yourself. The actual product is very simple but powerful when writing emails, because what Lavender realizes is that emails are not a one-size-fits-all all.” – Spencer M, Account Executive.

Key features:

• Real-time email scoring. Get an instant grade on your email based on personalization, tone, clarity, and length.
• Personalization assistant. Pulls insights from LinkedIn and company data to automatically tailor your outreach.
• A/B testing recommendations. Tells you what subject lines and copy variations are likely to perform best.

What I like about it:

• Cuts editing time in half while improving reply rates.
• Don’t have to start from 0 when writing emails or doing outreach.
• Gets creative when it comes to coming up with A/B testing email variations.

Pricing:

• Free: Only 5 emails per month.
• Starter: $27/mo (billed annually)
• Individual Pro: $45/mo (billed annually)
• Team Plan: $89/mo (billed annually)

8. Sendspark: Best for creating personalized outreach videos

Sendspark helps sales teams send hyper-personalized AI-generated videos at scale. All you have to do is record one video manually and define variables for personalization. Then, Sendspark personalizes info like the recipient’s name, and even fills in their website homepage in the background!

This makes your outreach messages feel like they were uniquely recorded for each prospect. In fact, we’ve written a whole article about sending personalized video outreach with Sendspark.

Key features:

• AI-powered video personalization. One recording turns into hundreds of unique, personalized videos automatically.
• Easy integration with sales automation. Sendspark has built-in integration for many other commonly used sales tools like HubSpot, Outreach, and Expandi (for LinkedIn campaigns).

What I like about it:

• Easy way to make your outreach feel more human.
• Many options for defining placeholders, creating custom landing pages, and other personalization.
• You can combine both AI personalization and manual videos, depending on your needs.
• Good tracking and custom analytics.

Pricing:

• Solo: $49/seat/mo.
• Plus: $249/team/mo.
• Scale: $499/team/mo.
• Enterprise: Custom pricing

9. HubSpot Sales Hub: a sales CRM to close deals faster

Finally, if you’re still juggling multiple sales tools for: 

• Lead tracking.
• Pipeline management.
• Sales automation.
• And countless other things…

HubSpot Sales Hub brings it all together under one roof.

This is ideal for sales teams, founders, and RevOps leaders who want a CRM that’s easy to use, but also scalable. Most CRMs are either too complex (think Salesforce) or too basic (think Google Sheets). 

HubSpot Sales Hub hits the sweet spot by combining:

• Ease of use.
• Automation.
• And AI-powered insights.

Without enterprise-level headaches. HubSpot’s dedicated AI sales assistant, Prospecting Agent, spares sales reps from quite a few headaches too. Sales teams can use it to automatically identify high-value prospects and generate personalized outreach emails at scale.

Here’s how Jason Rowe, Founder of Hello Electrical is using AI sales tools to optimize outreach:

“I use HubSpot’s AI-powered tools to streamline the entire sales process, from lead generation to follow-ups. The email sequencing feature allows me to automate outreach while still keeping it personal, and the lead scoring tool helps prioritize prospects based on their engagement and likelihood to convert. This has saved my team a lot of time, allowing us to focus on high-value leads and reduce manual effort.”

Key features:

• AI-driven automation. Prioritize the right deals and eliminate busy work. While AI handles lead scoring, pipeline forecasting, and more.
• All-in-one AI sales tool. Instead of juggling multiple sales tools, HubSpot CRM centralizes everything in one place.
• 1,000+ integrations. HubSpot connects with LinkedIn, Slack, email, and many other apps you use daily. Also ideal if you use other HubSpot marketing and sales tools.

What I like about it:

• One of the easiest CRMs to set up and use. Even non-tech sales reps can get started. And startups as well as bigger companies can use it with ease.
• Helps prevent deals from falling through the cracks with AI-powered reminders.
• The free version is plenty powerful. Better than some paid CRMs out there.
• HubSpot is a huge marketing brand. They’ve got a ton of content and other free tools you can use as part of your stack.
• Ideal for experts and beginners alike.

Pricing:

• Free: Limited but comes with plenty of powerful features
• Sales Hub Professional: $90/mo per seat.
• Sales Hub Enterprise $150/mo per seat.

10. Apollo AI – Best all-in-one AI sales automation platform

Apollo AI is an all-in-one AI sales platform that helps GTM teams find leads, reach out, and close deals faster. It combines everything you’d need in an outreach tool – prospecting, outreach, and deal intelligence. So that you can manage the entire sales cycle all in one place.

On top of that, it also helps with inbound, data enrichment, and deal execution. 

It uses AI to automate multichannel campaigns, score leads, enrich data, and deliver real-time insights.

“Apollo.io stands out with its clean and intuitive UI/UX, which is far better than competitors like RocketReach. The database is impressively large and diverse, providing access to high-quality leads across multiple industries. Additionally, the platform’s search and filtering capabilities make it extremely easy to narrow down on specific prospects efficiently.” – verified user in small business.

Key features:

• AI-powered outreach: Automatically personalizes and sends messages across email, LinkedIn, and even calls.
• Lead score and enrichment: AI ranks leads by intent and engagement while keeping data fresh.
• Deal insights: Real-time call summaries and opportunity scoring to help prioritize your pipeline.

What I like about it:

• Replaces multiple sales tools without feeling bloated.
• Fast, practical, and easy to use, even for solo reps.
• Can find, qualify, and contact leads without ever switching tabs.
• Ton of filters to find leads in any industry.

Pricing:

• Free: Limited features, 1,200 credits per user per year.
• Basic: $49/mo/user. 30,000 credits, CRM integration, API, and data enrichment.
• Professional: $79/mo/user. 48,000 credits, unlimited Gmail & Microsoft mailboxes, automated workflows, US dialer, analytics, and pre-built reports.
• Organization: $119/mo/user. 72,000 credits, customizable reports and dashboards, advanced security configurations, single sign-on, and use your own LLM API key.

11. Amplemarket – best for AI outbound + deliverability

Amplemarket is another AI-powered outbound platform that helps sales teams find, engage, and convert the right leads faster. It combines data enrichment, intent signals, multichannel outreach, and deliverability optimization, all in one place.

While many tools help build lists or write emails, Amplemarket runs the full outreach loop for you like your outbound copilot.

“Amplemarket offers one of the most robust and customizable outbound platforms I’ve used. Its extensive B2B database gives access to a wide range of leads, and the voice cloning feature is surprisingly advanced — a game-changer for personalized outreach at scale. I also love the versatile sequence builder, which allows for complex, multi-step flows.” – verified CMO review.

Key features:

• AI personalization engine: AI that drives every winning engagement for your pipeline, crafting hyper-personal first touches and voice messages that sound human.
• Multichannel sequencing: Runs automated email, LinkedIn, and phone workflows with smart follow-ups.
• Deliverability AI: Monitor domain health, rotation, and sending patterns to make sure your emails don’t land in spam.
• Intent-based targeting: Target accounts showing high buying intent so you always reach out at the right time.

What I like about it:

• Voice messages that feel human.
• Handles the grunt work (research, timing, deliverability) so you can focus on real conversations.
• Aggressive with outbound volume while staying smart about safety.

Pricing:

• Startup: $600/mo, 2 users included. Scaled CSM, community onboarding, 30,000 contacts for lead gen, multichannel sequences, and AI intent signals.
• Growth: Custom, 4 users included. Personalized onboarding, 280,000 contacts, AI voice messages.
• Elite: Custom, 10 users included. Everything in previous tiers, 1,000,000 contacts, and Duo Inbox.

12. Instantly – Best for cold email automation and deliverability

Instantly is an AI-powered platform that focuses solely on email. Helping sales teams, founders, and agencies scale outreach safely. 

It automates everything from lead generation to email sequencing while protecting your sender reputation with smart deliverability AI.

While many AI sales tools focus on multichannel or full-stack outreach, Instantly is ideal for cold email because of its unlimited sending capabilities.

“I appreciate Instantly’s seamless setup process—it was pretty straightforward, allowing me to get started quickly. The platform’s AI capabilities were a significant upgrade and have been incredibly useful in identifying risky investments. I am particularly impressed by its automation features which streamline my content management tasks” – Verified User in Financial Services.

Key features:

• Unlimited sending accounts: Connect and manage as many inboxes as you want with automated rotation.
• DFY email accounts: Get deliverability-optimized Google accounts set up and added to your Instantly account in 27-72 hours.
• AI Copilot: Find your ideal target audience leads and generate a full campaign all from scratch with AI.
• Website visitor identification: Identify and contact your B2B website visitor.

What I like about it:

• Doesn’t drown you in unnecessary features.
• Focuses on what matters most for cold emails (sending, tracking, and landing more emails successfully).
• Ideal for high-volume outbound without the tech headache.

Pricing:

• Growth: $37/mo, unlimited email accounts and warmups, 1,000 uploaded contacts, 5,000 emails monthly.
• Hypergrowth: $97/mo, everything in previous tiers + 25,000 uploaded contacts, premium live support.
• Light speed: $358/mo, everything in previous tiers + 500,000 emails monthly, 100,000 uploaded contacts, SISR System.

Note: Instantly also offers separate pricing for its SuperSearch and CRM products.

13. Smartlead – Best for managing high-volume outreach and multi-box automation

Smartlead is an AI-powered email outreach platform for teams and agencies sending high-volume campaigns at scale. What makes this different from other tools is its focus on scalability without chaos.

It’s built for managing hundreds of inboxes. Meaning, you can run thousands of personalized emails daily, manage multiple client accounts, and still keep things organized in one unified inbox.

“Smartlead is one of the best cold email platform / providers on the market at present. It allows you to integrate multiple other tools, such as Clay and Make, but its main feature is the unlimited amount of mailboxes you can utilise on the platform” – verified user in computer software.

Key features:

• Unlimited mailboxes: Rotate between as many inboxes as you need while Smartlead manages warm-up and sender reputation.
• Unified master inbox: View and reply to all leads from a single dashboard.
• SmartSenders: Choose handpicked Google, Outlook, and SMTP mailboxes in 2 clicks
• AI personalization: Generate email copy based on each prospect’s data and engagement.

What I like about it:

• Smartlead gives full control for teams managing hundreds of inboxes.
• Real depth for agencies and RevOps teams who need full visibility of at-scale campaigns.

Pricing:

• Basic: $39/mo, perfect for solopreneurs. 2,000 active leads, 6,000 emails per month, unlimited accounts, and warmups.
• Pro: $94/mo, perfect for marketers and pre-scale businesses. Everything in the previous tier + 30,000 active leads, 150,000 emails per month, ChatGPT4, detailed analytics, API access.
• Custom: $174/mo, perfect for lead gen agencies and scaling up businesses. Everything in the previous tiers + 12M active lead credits, dynamic sequences, up to 60M email credits, and more.

14. Gong – Best for conversion intelligence and deal coaching

Gong positions itself as an AI operating system for revenue teams that want full visibility into every deal, conversation, and forecast.

Instead of sending more outbound messages, Gong focuses on what happens after your meeting starts. It records, transcribes, and analyzes your sales calls to spot patterns that separate top-performing SDRs from the rest.

Powered by its Revenue Graph and specialized AI agents, Gong automatically connects data from your calls, emails, and CRM activity to deliver real-time coaching, forecast accuracy, and deal execution insights.

“Myself and my team live in Gong. We use it every day for pipeline management, call coaching, preparing for calls and more. It was fairly easy to set up – we had a strong pilot program with ample customer support. I found it easy to integrate Gong with HubSpot, our email and calendar” – verified Head of Sales.

Key features:

• Revenue AI OS: Unifies all of your interactions in one connected view of your pipeline.
• Deal and pipeline insights: Flag at-risk deals, identify buying signals, and surface next step recommendations.
• Forecast accuracy: Predict revenue outcomes based on real engagement data instead of rep-submitted notes.
• Gong agents: Automated follow-ups, pipeline edits, and CRM updates.

What I like about it:

• More than just a call recording tool, gives you the “why” behind your pipeline.
• Practical insights and feedback.
• AI agents can take care of action for you.
• Heatmaps for seeing if deals are on track or in trouble.

Pricing:

• Depends on your team size and industry, have to fill out a form to get a customized proposal.
• Research estimates suggest around $1,360 to $1,600+ per year, plus a mandatory platform subscription fee of $5,000.

15. Regie.ai – Best for AI-driven sales engagement and SDR automation

Regie.ai is a high-end AI sales engagement platform for SDR and RevOps teams that want to automate outbound prospecting at scale.

It unites human reps and AI agents in a single workflow that handles every prospecting task: Writing sequences, sending emails, personalizing LinkedIn messages, and even making phone calls.

“We use both Auto Pilot and Co Pilot from Regie, Co Pilot has been incredibly effective at personalizing at scale and improving open/reply and conversions. Auto Pilot has been a game changer to allow Regie do its thing and automate personalized email sends thats relevant, professional allowing for the team to spend time on high value activities” – verified senior director and sales development review.

Key features:

• AI campaign builder: Instantly generate a complete outbound cadence across email, LinkedIn, and calls based on your ICP and goals.
• AI content engine: Improve messaging using performance data, letting teams A/B test and deploy new copy in seconds.
• AI dialer: Automates calling tasks with built-in conversation tracking, making it easy to scale phone outreach.

What I like about it:

• Saves time by handling the repetitive stuff (writing, scheduling, calling, etc).
• Balances automation while keeping things human.

Pricing:

• Regie’s enterprise package starts at $35,000/year, depending on your sales workflow and use case. For a detailed quote, you have to contact their sales team.

16. Clari – Best for enterprise revenue orchestration with AI agents

Clari is an enterprise-grade AI revenue orchestration platform that helps sales and RevOps teams create, convert, and close more revenue.

It connects across every signal in your revenue workflow (email, calls, CRM data, etc.) and uses AI to deliver real-time insights, forecast accuracy, and next-best actions for each deal.

“Clari provides me with a follow up tool that allows me to provide well documented forecast input to my VP. Thanks to tooling like trend flow and pulse, I can combine my own estimations with the AI input from the tool. It also helps me to check the coverage ratio needed for my different sales professionals and their hygiene in SFDC.” – verified sales director review.

Key features:

• Forecasting and revenue insights: Forecast across every segment using AI that predicts deal outcomes, connects past and present data, and simplifies rollups.
• AI customer retention: Spot churn risks from drops in usage signals, behavior shifts, and stalled engagement.
• Pipeline management: Spot red flags with the Trend Analysis agent, monitor pipeline health with analytics, and get proactive recommendations to close the coverage gap.

What I like about it:

• Instead of another CRM plugin, Clari acts as a centralized center for your entire revenue organization.
• Ideal for enterprise brands that want to see the full picture with clear, specific data.

Pricing:

• Custom quote. Pricing depends on team size and modules (forecasting, activity capture, orchestration, etc.).
• Around $100-$120 per user per month, billed annually, according to online research.

17. 6Sense – Best for account-based marketing and outbound sales automation

6Sense is an AI-driven revenue intelligence platform with a strong focus on ABM. It turns anonymous buying signals into prioritized accounts, contacts, and suggestions your team can run the same day.

Instead of guessing, 6Sense captures trillions of signals and its purpose-built AI to turn data into easy-to-understand insight and immediate action.

“What I like best about 6sense Sales Intelligence is its ability to provide deep, data-driven insights that help identify the right buyers at the right time. The platform’s AI-powered predictive analytics and intent data allow sales teams to prioritize accounts with high buying intent, personalize outreach effectively, and ultimately shorten the sales cycle.” – verified associate account executive review.

Key features:

• 6AI™ modeling: Turns trillions of data points into insight and immediate action for data quality and enrichment.
• Revenue marketing: Run omnichannel campaigns that respond to real-time buyer activity. Spot early buying signals from target accounts, break down data silos, and maximize ROI by focusing on the most likely buyers.
• Sales intelligence: Reveal key decision-makers to connect with and guide sellers in how to reach them at the right time in their buying journey.
• Signalverse: Map anonymous research to real accounts and buying committees with stage scoring.

What I like about it:

• Makes outbound smarter with detailed data points.
• ABM + sales alignment in one platform.
• “Do more with less” focus to land more meetings than volume.

Pricing:

• Custom quote. Enterprise pricing based on seats, data volume, and products.
• Cost ranges from $60,000 to $100,000 per year, according to research and online reviews.

18. Drift by Salesloft – Best for AI sales conversations and pipeline chatbots

Drift (now part of Salesloft) helps sales teams engage buyers at the right time they show intent, through AI-powered chat, instant meeting booking, and conversational routing.

Instead of waiting for prospects to fill out a form or reply to an email, Drift’s AI agents start real-time conversations right on your website. Then, they qualify leads, answer questions, and route hot prospects directly to the right rep or cadence

“Instead of relying on forms or delayed follow ups, It helps by allowing us to engage people direct on our website through chat, that feels like personal and natural. It has the great automation feature. Chatbot performs the great job of qualifying visitors and routing them to the right person so sales team are able to focus on serious prospects.” – verified user in computer software.

Key features:

• Drift chat and conversation agents: Engage site visitors, qualify leads, and book meetings in real time with Drift’s AI agents.
• AI Revenue orchestration and forecasting: Combine sales engagement, deal management, forecasting, and analytics all in one place.
• Cadence and rhythm: Build personalized multichannel sequences and get AI-driven recommendations for what actions to take next.
• Conversation intelligence: Analyze calls and meetings to uncover patterns that improve sales rep performance.

What I like about it:

• Allows you to replace multiple tools in one connected platform.
• Practical AI recommendations that help sellers take the next step, instead of just showing data.
• Works well for both inbound and outbound.

Pricing:

• Custom pricing depending on team size and features.
• Typically around $2,500 per month, billed annually, according to online research and reviews.

Final Thoughts: Choose The Best AI Sales Tools For Your 2025 Strategy 

Overall, there’s no one-size-fits-all best AI sales tool for your operations. The best one for you depends on your specific sales process.

That said, here’s a quick overview, depending on what you’re trying to achieve.

• Want LinkedIn automation that’s safe? → Expandi.io
• Looking for AI-driven buyer personality insights? → Humantic.ai
• Need data enrichment & segmentation? → Clay
• Want to automate meeting note-taking? → Fireflies.ai
• Managing complex deals? → Outreach.io
• Want psychology-based outreach? → Crystal
• Need AI email coaching & scoring? → Lavender
• Looking for a powerful, all-in-one AI sales CRM? → HubSpot Sales Hub
• Want an all-in-one prospecting and outreach tool? → Apollo AI
• Need multichannel outbound with deliverability AI? → Amplemarket
• Scaling high-volume cold email? → Instantly
• Running many inboxes or managing client campaigns as an agency? → Smartlead
• Need conversation + deal intelligence and coaching? → Gong
• Looking for AI revenue orchestration as an enterprise business? → Clari
• Enterprise ABM intent + account prioritization? → 6Sense
• Real-time website AI sales chatbots + revenue orchestration? → Drift by Salesloft

FAQs About AI Sales Tools

How we created this list of tools

This isn’t just a random list of AI sales tools. Every platform here has been tested, researched, and reviewed based on:

• Real-world performance. Signed up to get an overview of the features and how intuitive they feel for live campaigns.
• Expert insights. I looked at recommendations from top sales leaders, founders, and RevOps professionals.
• User feedback & reviews. I analyzed testimonials, G2 reviews, and case studies to see what actual users say.
• Unique value. AI sales tools are everywhere. But only those that truly add value, save time, or increase revenue made the cut.

How to choose the best AI tool for sales teams

Not every AI sales tool is right for every team. Before picking one, ask yourself:

• What’s your biggest bottleneck? Do you need help with prospecting, outreach, meeting scheduling, or deal forecasting?
• Does it integrate with your existing stack? Make sure it works with your CRM, email, or LinkedIn automation tools.
• What’s your budget? Some tools are free, others cost thousands per month. Pick one that fits your needs and scale.
• Is it easy to use? If a tool requires months of training, it might slow your team down rather than help.

The best AI sales tool is the one that fits into your unique workflow and makes your team more productive.

Why do you need AI sales tools to succeed? 

Sales is becoming more competitive every year. 

If you’re still relying on manual prospecting, generic outreach, or outdated CRM tracking… 

You’re falling behind.

AI sales tools help you:

• Automate time-consuming tasks like follow-ups and data entry.
• Personalize outreach at scale without sounding robotic.
• Gain insights into deals, prospect behavior, and pipeline health.
• Close more deals faster by focusing on the highest-priority leads.

The sales teams that win in 2025 will be the ones that work smarter, not just harder. If you’re ready to join them, talk to our team about trying Expandi for yourself!