GTM Society: The Free GTM Community (Here’s What You Get)
Sales reps spend 60% of their time on non-selling work (Salesforce, 2025). And most paid GTM communities charge them $588 to $2,700+ a year and don’t teach them how to fix that.
Instead, members get a private directory, a quarterly summit, a jobs board, and a Slack workspace that goes quiet in three months. That’s not very useful if you need to figure out why your reply rate dropped last month, or whether a Clay workflow you’ve seen a competitor run would translate to your ICP.
GTM Society is the more hands-on alternative. We built it at Expandi for founders, SDRs, GTM engineers, and agency owners who are doing the work and want to get sharper at it.
If you’ve run cold outreach at volume and want to get sharper, you’re in the right place.
It’s free, it’s live, and everything below is available from day one:
- The Modern GTM Engine course.
- A library of 70+ interviews with operators including Sam Jacobs, Wes Bush, Peep Laja, and Alina Vandenberghe.
- Clay tables and outreach sequence frameworks.
- And a live WhatsApp group where questions get answered the same day.
This article walks through why we built it, what makes it different from paid alternatives, and what’s waiting for you on day one at gtmsociety.com.
Key Takeaways
- GTM Society is completely free. No paid tier, no credit card, no content locked behind an upsell.
- Members get The Modern GTM Engine course, 70+ operator interviews (new one each week), Clay tables and outreach templates, and monthly live strategy sessions.
- Real-time conversation happens on WhatsApp, not a 5,000-member Slack workspace. Questions get answered the hour, usually minutes.
- Your next outbound system in 4 steps only: Join the GTM Society community for free, gain access to the course and Circle community, complete the 7-day onboarding challenge, build and launch your first outbound system.
GTM Society: The Free GTM Community (Here’s What You Get)
Why most paid GTM communities underdeliver on learning
Paid GTM communities are built around one feature: access.
You pay for the logo in your LinkedIn bio, the private directory, the quarterly event, the member job board. That model works if you need networking.
It doesn’t work if you need to figure out why your reply rate dropped last month, whether a Clay workflow you’ve seen a competitor use would translate to your ICP, or how to price a new offer without burning a quarter testing it on live pipeline.
Pavilion’s Executive tier is $2,700 a year. Its top Gold tier is invitation-only and built for CXOs at 100M+ ARR companies, with undisclosed pricing.
Exit Five charges $49 a month for standard access and $99 a month for the Marketing Leaders Club, so $588 to $1,188 a year. For those fees, the deliverables are broadly the same across providers: a private forum, member events, a jobs board, and an educational library that most members remember exists twice a year.
The content layer is usually the weakest part. The field moved fast between 2023 and 2026. GTM engineering, AI-assisted prospecting, and signal-based outreach went from niche to table stakes. The evergreen curriculum written in 2022 doesn’t cover any of it.
Why we built GTM Society
I talk to GTM teams every week.
Some are Expandi customers, some are operators in our network, some are founders three weeks into their first outbound motion. The same gap keeps coming up: there’s no single place where you can watch practitioners run the current best plays, ask them what’s working today, and copy what maps to your situation.
The pressure is real. Salesforce’s 2025 State of Sales report found that 47% of sales reps say cold outreach is one of the worst parts of their job, 47% say their team lacks bandwidth for it, and reps spend 60% of their time on non-selling work.
You can piece it together. LinkedIn gives you fragments. Podcasts and case studies give you more. A handful of Slack DMs with operators you already know fill in the rest. But no structured venue holds all of that together and keeps it current in real time.
We had two options: Wait for someone else to build it, or build it ourselves. So, we built it ourselves.
The bet was that if we committed to recording 70+ interviews with working operators, producing a structured course, and running the community week to week, the result would fill a gap that neither paid communities nor free Slack groups were filling. So far, that bet is paying off.
What you get from day one in the GTM Society
GTM Society isn’t a promise of content coming later. Everything below is live and ready the moment you sign up.
The Modern GTM Engine course
A structured curriculum covering offer design, lead sourcing through tools like Ocean.io, enrichment in Clay, outreach automation, messaging frameworks, CRM integration, and scaling the system without breaking it. Each module ties to a real workflow. You don’t finish a chapter and wonder what to do next.
Templates you can use the same day
Frameworks and examples for Clay tables, outreach sequences, and messaging for connection requests, follow-ups, and reactivation plays, plus guidance on how to adapt them to your specific ICP, offer, and positioning.
Copy-paste sequences and “proven” templates don’t work in real outbound because your ICP is different. What you get instead is a solid framework you can customize, which is the angle we teach. The outreach modules are built around signal-based triggers — the approach Expandi is built on — so the tactics connect directly to how the platform works if you choose to run sequences live.
The companion Expandi Academy covers platform setup if you want to run the sequences live.
70+ expert interviews (with a new one each week)
The content library has long-form interviews with operators we spoke to directly including:
- Wes Bush (ProductLed) on running a product-led motion.
- Peep Laja (Wynter) on positioning and B2B messaging.
- Alina Vandenberghe (Chili Piper) on founder-led GTM.
- Trinity Nguyen (UserGems) on signal-based pipeline.
- Michel Lieben (ColdIQ) on productized outbound.
- And others, with new interview drops each week.
A community that talks back
Real-time conversation happens on WhatsApp, not in a general Slack workspace that goes quiet in a few weeks.
The practical difference: WhatsApp threads stay active because mobile notifications are live, groups stay small enough to feel personal, and the format doesn’t invite 400-word inspirational posts. When someone asks why their Clay run is stalling at enrichment step three, they get answers within hours, usually minutes.
Monthly live strategy sessions
One operator brings a live problem to the call: a stalled campaign, a flat sequence, an account they can’t break into. The room works through it together.
Sessions get recorded and dropped into the library so you can pull them up later when the same problem lands in your pipeline.
What it costs
The GTM Society is free. There is no paid tier, credit card requirement, or a free trial that silently converts or upsells you. If you’ve looked at what Pavilion charges for an Executive seat ($2,700 a year) or Exit Five for its Marketing Leaders Club ($1,188 a year), free might look like a catch.
Free isn’t a catch. Expandi benefits when the GTM ecosystem gets sharper at outbound. Teams that know how to run signal-based sequences correctly get more out of tools like ours. The community pays for itself in ecosystem growth — which means we don’t need to charge on top.
Here’s the economic model behind a free community.
Expandi benefits when the broader GTM ecosystem gets sharper at outbound. Teams that know how to run signal-based sequences correctly are teams that get more out of tools like ours. The long-term benefit from the ecosystem growing covers the cost of the program, which means we don’t need to charge on top to justify the work.
Who GTM Society is built for
The GTM Society is for:
- Founders running outbound themselves before they hire an SDR.
- SDRs and AEs who want to stop sending generic connection requests.
- GTM engineers designing multi-channel systems from scratch (and there are a lot more of them every month: GTM engineering postings grew 205% year over year in 2025).
- Agency owners scaling outbound across multiple client accounts.
If you’re building an outbound motion, or scaling one, this was made for you.
It’s probably not the right fit if you’re brand new to sales and need a beginner course on what LinkedIn is. The content assumes practitioner baseline. If you’ve sent cold outreach at volume and want to get sharper, you’re in the right room.
How to join
Sign up at gtmsociety.com. You’ll get immediate access to the course, the interview library, the template drops, and the WhatsApp group.
Next steps:
- Join the GTM Society community for free — there is no approval process, waitlist, or credit card required. You’re in immediately.
- Get access to the course, community, and onboarding resources — everything lives in one place so you can learn and execute in the same environment.
- Complete the 7-day onboarding challenge — a short sprint that builds momentum. By the end you’ll go from “where do I start” to “this is my system.”
- Build your first outbound system — put it all together into a repeatable outbound motion designed to generate pipeline without burning accounts.
If you want to talk, I’ll see you there.
Glenn Miseroy
CEO and co-founder, Expandi
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