Blog Archive

The first step in your marketing and sales strategy is defining who you want to work with and differentiating the ideal customer profile vs buyer persona. You have probably heard different terms that all have a similar meaning. Some marketing experts call them buyer personas, others define them as customer avatars, while some use the […]

LinkedIn is the go-to networking tool for marketers and hiring managers. It offers effective ways for searching publicly accessible available profiles and establishing network connections. However, LinkedIn has its limitations, some of which depend on the type of subscription you are using. In this article, we discuss how you can use Boolean operators to search […]

No doubt about it, LinkedIn is the #1 platform for B2B marketers and salespeople to reach the right people, with more than 830 million members across the globe. But if you’ve been paying attention, it’s harder now to get more LinkedIn connections than ever. Now, there is a reason for this, which we’ll explain below. […]

Investing in a strong sales team is one of the best ways to grow your business. It’s like the foundation of your house. Without it, you can’t build it up. The way you structure your sales team and how you handle your leads have a long-lasting effect on your success. Today, we’re going to tell […]

Sending cold email campaigns without outreach tracking is a shot in the dark. Without knowing your email outreach analytics, you’ll never be able to measure how well your campaigns are performing. Alternatively, let’s say you are tracking your email data and you saw that your emails got an average open rate of 55%. Is that […]

With more than 810 million users across the globe, LinkedIn is the #1 platform if you want to reach the right people. It’s not ideal just for lead generation. You can also reach freelancers and contractors and get more qualified applicants regardless of your niche or the service you’re looking for. If you’ve ever found […]

Want to go live on LinkedIn? On average, LinkedIn live videos get 7x more reactions and 24x more comments than native videos produced by the same broadcasters. LinkedIn live videos allow approved members and pages to broadcast live video content to their profiles, LinkedIn page, or event. But not everyone is eligible to become a […]

Below, we’ll teach you how to use GIFs and hyper-personalization to level up your outreach and skyrocket your reply rates up to 55%. The following article is based on a webinar between: We’ll show you why hyper-personalization works, how to use it correctly, and the exact templates and GIFs that worked for us. We’ll cover: […]

In this article, I want to share my experience and techniques for solving one of the most challenging tasks – LinkedIn and CRM integration. There are three key concerns that I want to pay attention to in detail. But first, If you’re looking for even more info on outreach marketing strategies and templates to copy, be […]

Are you using Facebook ads for lead generation?  This hack will help you connect your Facebook Ads with your LinkedIn so that whenever someone signs up through your ad, they’ll get a connection request from your LinkedIn account automatically. Now, there are there 2 types of social media ads with 2 different CTAs: If we’re […]