Blog Archive

LinkedIn is a goldmine for sales prospecting and running outreach campaigns for lead generation. But it’s such a vast platform that deciding where to start might seem hard. You’ll want to define and flesh out your target audience, search for them on LinkedIn with the right filters, craft a convincing template, and so much more. […]

In this article, we’re going to cover the SAFEST LinkedIn cold outreach strategy going into 2024 that will help you book more demo calls and double (if not 3x or 4x) your reply rate. Let’s be real. Writing a perfect LinkedIn cold outreach message is hard. At this point, people are used to all the […]

At this point, you probably know all about personalization, its benefits, and how it can skyrocket LinkedIn reply rate – even if you’re doing cold outreach. But here’s the thing: Most people STILL get it wrong. What do I mean? Well, think about it. When was the last time you received a cold message on […]

Cold emailing vs cold calling? This modern dilemma is often faced by marketers and salespeople alike these days. Both outreach channels have proven results in their own right when prospecting. Cold emails are generally more manageable and less time-consuming. Meanwhile, cold calls are more effective at directly gathering a direct response from the prospect. But […]

LinkedIn newsletter (formerly series) is a set of regularly published articles on LinkedIn, typically on a specific topic, you’re passionate about. It’s like your own personal email list, built-in natively on LinkedIn. You can subscribe to newsletters to receive a push, in-app, and email notifications whenever the author publishes a new piece, just like a […]

If you’re doing online research on the best B2B prospecting and lead generation methods, you’ll find in many places that referrals are the largest source of sales and marketing leads for many companies. Referrals are a great way to grow your business when people in your industry make an effort to refer or suggest your […]

The point of any marketing message is to get a response, and ideally, to convert a lead into a client. Without a proper call to action, most of your emails will flop and get no response from your leads. Even if you have the strongest subject line, a proven offer relevant to your target audience, […]

So, you know all about the wonderful benefits of LinkedIn lead generation and automation.  And you’re ready to start generating high-quality, B2B leads that actually sign up for your demos and don’t ghost your replies. Then you’ve come to the right place. Over at Expandi, we’re kind of the go-to authority figure on when it […]

Looking to take your LinkedIn outreach automation beyond First Name and Last Name personalization? This guide will teach you how to reach an acceptance rate of up to 90% with highly personalized LinkedIn campaigns. LinkedIn is an awesome place to contact your ideal target audience. To give some context: Source: 48 Eye-Opening LinkedIn Statistics For […]

The latest LinkedIn 2024 connection limit change has made a drastic change on the platform. Because of the 100 connection requests per week limit, many people are struggling with generating leads consistently. Thankfully, we have a solution that will fill up your LinkedIn Sales Navigator full of perfect prospects. Read on for the best LinkedIn […]