How to Add a Competitive Edge to Your Sales Outreach with Personalized Deal Rooms

Despite all the limitations introduced by email providers and the existing LinkedIn limits, the number of outreach messages hitting your prospect’s inboxes keeps growing. As a result, standing out with your outreach has never been more difficult… and more important! The key to breaking through this noise? Personalization. 

While using variables or event dynamic visuals and video seems like a good starting point, why not up your game by inviting your prospect to an interactive virtual space — a dynamic webpage — with their logo, brand colors, and content tailored to their specific needs? Not only does it instantly grab their attention, but also can be expanded with more resources as the deal progresses. 

This is exactly what personalized deal rooms can offer. In this post, we’ll show you how to use personalized deal rooms to supercharge your outreach, boost engagement, and close more deals — faster.

The role of personalization in sales outreach

Personalization in sales outreach isn’t just a nice touch — it’s a proven strategy that drives results. According to recent studies, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. 

When it comes to email communication, well-personalized messaging can increase your revenue by up to 5.7 times, making it clear that prospects respond when they feel a message is tailored to their specific needs and interests.

LinkedIn outreach is no different with certain personalized connection requests driving acceptance rates as high as ~72%.

When personalization is done right, it goes beyond using a prospect’s name in an email/message. It’s about understanding their unique pain points, aligning your solution with their business goals, and creating a customized narrative that resonates, driving a ton of benefits:

• Higher engagement: Customized messaging grabs attention and makes prospects feel valued, leading to more responses and meaningful conversations.
• Improved conversion rates: Personalized emails and content are much more likely to lead to actions—whether it’s booking a meeting or closing a deal.
• Enhanced buyer trust: When prospects see you’ve tailored your pitch specifically to their business needs, it builds trust and establishes you as a credible partner.
• Deeper insights: Personalized outreach, especially through tools like deal rooms, helps track engagement and interest, giving you real-time data on what resonates most.

This approach is especially critical in account-based selling (ABS), where hyper-targeted outreach to specific, high-value accounts is essential to create unique, relevant experiences for each stakeholder. 

There are many ways to deliver this personalized experience to your prospects through outreach. Most outreach tools have built-in features like variables or integrate with video personalization tools to add that. But if you’re looking for something more universal to use at every step of the buyer’s journey, consider adding digital sales room software to your sales stack.

What are Personalized Deal Rooms?

A personalized deal room is an interactive, branded online space where you can present tailored sales content to prospects. Unlike traditional PDFs or static presentations, deal rooms are dynamic, allowing you to provide a customized experience that feels specific to the prospect’s company and needs.

Key features of personalized deal rooms include:

• Custom branding: Personalized deal rooms can be fully branded to match your prospect’s identity. From their company logo to their brand colors, this attention to detail makes your outreach feel personal and relevant, which helps build rapport and trust.

• Content organization & updates: Personalized deal rooms allow you to house multiple resources — relevant case studies, tailored demos, proposals, and more — in one place. Plus, they can be easily updated, meaning your prospect always has access to the most recent, relevant content without the need for additional emails.
• Interactive elements: Include embedded videos, interactive product demos, or clickable proposals that let prospects engage directly with your content in a more meaningful way than static documents.

• Customizable templates: Save time by using pre-built templates that can be personalized with just a click. You can quickly adjust elements like branding, messaging, and content to suit the specific prospect, making it easier to scale personalized outreach without starting from scratch every time.
• Tracking capabilities: Deal rooms give you powerful insights into prospect engagement. You can track:

• Who’s viewing the content, allowing you to identify key stakeholders,
• What they’re interested in, based on which documents or sections they spend the most time on,
• How many times they revisit, which helps measure their intent and interest level.

With these features, personalized deal rooms not only help you deliver a tailored experience but also give you valuable data to drive more effective follow-ups and increase your chances of closing the deal.

Best practices for integrating personalized deal rooms into your outreach

Using personalized deal rooms can elevate your outreach, making it more engaging and memorable. However, effective integration requires strategic timing. Here’s a step-by-step approach to help you seamlessly incorporate deal rooms into your sales outreach campaigns.

1. Build a targeted outreach list

Start by identifying a focused group of prospects that align with your outreach goals. One effective method is to find influencers within your industry and scrape the audience engaging with their popular posts. Or you can find relevant events on LinkedIn and scape its’ attendees using Expandi to build a highly targeted prospects list.

Additionally, consider using interest-based or activity-based segmentation to target individuals who have demonstrated relevant behaviors or preferences. This ensures your outreach is directed towards a receptive and relevant audience, increasing the likelihood of engagement.

Pro tip: If you have a list of email addresses, you can also use dedicated tools to enrich the list with LinkedIn profiles and other useful information. Once you do, simply import the enriched list into Expandi and start your outreach.

2. Send personalized LinkedIn connection request

Once you have your list, send personalized LinkedIn connection requests. Reference any shared interests or interactions — like a recent comment on an influencer’s post — to add a genuine, non-spammy touch. Mentioning specific details like the influencer’s name or post creates an authentic connection, making your request more likely to be accepted.

Pro tip: Use Expandi to send connection requests that include personalized videos (Expandi will launch  direct Sendspark integration soon). Adding personalized video thumbnails with customized video backgrounds and text or fully customized icebreakers will increase your LinkedIn acceptance rate.

3.  If they accept, send the deal room link

If a prospect accepts your connection request, promptly follow up with an email that includes a link to your personalized deal room. This allows you to provide valuable content in a highly engaging format, making it easier for prospects to see the benefits of your offerings.

Pro tip: When you include the link to your personalized deal room, take advantage of LinkedIn’s auto-generated preview image, which will display the customer’s logo. This simple touch adds a layer of personalization that captures attention and makes the prospect more likely to engage.

Campaigns that featured LinkedIn touchpoints with a personalized deal room thumbnail saw a 26% better response rate compared to those without.

4. If no response, switch to email

If your connection request goes unanswered, shift your strategy to email. Focus your first email on creating a connection and ensuring deliverability without including any links — this helps avoid spam filters and maximizes inbox reach. Introduce yourself and highlight the value you bring, keeping the message simple and personal.

Once you’ve reached the inbox, you can add the personalized deal room link in your follow-up email. After all, offering to view the deal room with relevant resources is a much better CTA, than sharing your Calendly link to book a call. Our campaigns including a deal room link in the second email typically see a 17% higher performance than those without, demonstrating the impact of strategically placed deal rooms.

Pro tip: As the first step in your deal room, include a personalized video that directly addresses the prospect or their company. Use this video to introduce yourself, highlight their key pain points, and explain how your product or service can solve them. A short, tailored video adds a personal touch that grabs attention and builds rapport right away.

Videos increase engagement rates significantly, with personalized videos driving up to 4x more prospect interactions than text alone. It’s a great way to humanize your outreach and make a lasting impression.

5. Keep the engagement going with multithreading

As you track who’s viewing the deal room, you may notice new stakeholders or team members exploring your content. Don’t let these potential influencers slip through the cracks—add them to your outreach sequence right away. This ensures continuous engagement with all decision-makers and influencers in the buying process.

Adding more stakeholders to the conversation with multithreading improves your win rate by 5 times and helps you get bigger deals too.

Pro tip: Continue to personalize your deal rooms based on new insights you gather from prospect engagement and update the content as you learn more about their interests or business needs. For example, you can get the information about the prospect’s location once they enter your deal room to send a more tailored and timely follow-up. Or you can see which elements of your deal room prospects have been viewing the most to identify their priorities.

Conclusion

Personalized deal rooms offer a dynamic way to capture attention and nurture relationships by tailoring your outreach to each prospect. By incorporating elements like custom branding, tracking stakeholder engagement, and even personalized videos, you’re setting your outreach apart from the competition. 

The data speaks for itself: Campaigns using deal rooms in the second email performed 17% better, while LinkedIn touchpoints with personalized previews led to a 26% higher response rate.

If you’re ready to sharpen your outreach and turn prospects into engaged buyers, now is the time to explore how personalized deal rooms can transform your sales process.