Blog Archive

Why is it that the second we log into LinkedIn, our genuine, complex, human personalities morph into something else? Too many people become some version of:  These are just caricatures of real people — they focus on marketing, selling, and networking, instead of building real relationships.  Of course, those efforts backfire. Connection requests go unaccepted. […]

Sending more LinkedIn messages doesn’t equal getting more meetings.  That’s because LinkedIn outreach has gotten noisy. Your prospects are drowning in generic “just checking in” messages while you’re struggling with longer buying cycles and ghosted conversations.  You’re not alone, either: Over a third of B2B decision-makers are taking longer to purchase, and 32% of leads […]

When I launched Expandi back in 2019, running a circus was the last thing I expected. This was not on the roadmap. Yet, five years later, I somehow found myself dancing at 9AM in a rocket suit, surrounded by the biggest sales leaders and founders in neon wigs. At what was easily one of the […]

The Reality of LinkedIn Outreach Sales prospecting in 2025 can feel a lot like running on a treadmill: a whole lot of effort, without getting anywhere. Cough: 64% of sales reps report they fell short of their most recent quota.  Where’s the issue? Over a third of B2B decision-makers agree that prospects are taking longer […]

AI isn’t just a “nice to have” in sales in 2025 anymore. It’s the difference between crushing your quota and getting left behind. So, I analyzed dozens of AI-powered sales tools for this article. Combining independent reviews with real insights from experts. Below, we’re going to be looking at everything from LinkedIn and cold email […]

The sales game has changed. Poorly personalized cold emails get ignored. Irrelevant cold calls go straight to voicemail.  Social selling is a better way to hit your sales quota in 2025. But how do you use LinkedIn to meet, warm, and convert leads?  Spoiler alert: LinkedIn lays out exactly how to improve social sales success […]

“Hi! I hope this message finds you well. I’m excited to connect with forward-thinking brand disruptors like you. [My solution] helps groundbreaking brands…” Stop. Full stop.  If your LinkedIn cold outreach sounds anything like this, we can almost guarantee that your potential customer closed the message after “finds you well,” if they even got that […]

Let’s take a more intentional, human, and authentic approach to LinkedIn in 2025. Forget about fake personas or lead volume. Instead, chase meaningful conversations over meaningless connections.  Let’s show up as ourselves, offer useful strategies, and share unique perspectives. Unabashed authenticity is how you stand out, and differentiation is key – yet 43% of marketers […]

Starting your work day with coffee in hand, does your LinkedIn feed look a little something like this:  …With a small handful of candid, funny, and valuable LinkedIn content sprinkled in? We might be oversimplifying for dramatic effect, but there’s a kernel of truth here. Much of Linkedin content is less than helpful, because it’s […]

Wondering about the LinkedIn subscription costs in 2025? If you’ve ever wondered about the LinkedIn plans comparison and what the differences are, you’re not alone. People often get different and confusing answers about the LinkedIn prices. That’s because there are many different factors to consider. For one, LinkedIn Premium prices can vary by country.  LinkedIn […]