A Comprehensive Guide to White Label Lead Generation For Your Business

7 mins

Hey there, business owner! 

Are you struggling to generate leads to make more revenue to keep your operations thriving? 

Or would you like to expand beyond your current pool of clients and customers? 

If so, white label lead generation might be what you need to give your company the boost it deserves. 

Let’s explore what white label lead generation is, how it works, and what might be the perfect lead generation solution for your own brand.

What is White Label Lead Generation?

White label lead generation is a process where a third-party agency generates leads on behalf of your brand. This enables you to access a team of experts who specialize in lead generation and sales in your industry, without the hassle of hiring or training your own team. 

The agency creates a campaign tailored to your business goals and target audience. They sell the generated leads to you for an agreed fee, enabling you to focus on closing deals and growing your business. In this comprehensive guide to white label lead generation for your business, you will learn how to leverage this strategy and take your business to the next level.

Advantages of white label lead generation

White label lead generation is a game-changer for businesses looking to expand their reach and increase profits. Here are some of the advantages of using white label lead generation:

  • Cost savings: Access to expert teams without the expense of hiring and training your own staff
  • Scalability: Expand your reach without having to invest in additional resources
  • Targeted campaigns: Identify new markets and develop campaigns that reach potential clients in those areas
  • Established online presence: Optimize your website, create engaging content, and increase visibility on search engines
  • Increased profitability: Create more value for your clients and increase your profits with more efficient and effective lead generation

White label lead generation can help you unlock your business’s full potential by leveraging the knowledge and expertise of specialized teams. With these benefits, you can focus on your core competencies and take your business to the next level.

Types of White Label Lead Generation Services

White label lead generation services come in many forms, each catering to a specific set of needs. Let’s take a closer look at the following three popular tactics that can help you capture leads:

  1. LinkedIn automation involves using specialized software to automate outreach and engagement on LinkedIn. LinkedIn is a powerful platform for B2B lead generation, so if your business operates in the B2B space, this could be an excellent option for you!
  2. Email marketing entails sending targeted emails to potential clients to get them to take the desired action. Companies can help you create and send these emails but also provide analytics to help you track and optimize your results.
  3. Social media marketing involves generating leads through platforms like Facebook, Instagram, Twitter and more. Social media offers impressive targeting options to help you reach your ideal clients with the right message at the right time. 

Choosing a White Label Lead Generation Partner

How to choose a white label lead generation partner

There are hundreds of potential companies you could partner with for all the work of generating more qualified leads. Let’s explore some key factors when selecting a lead generation partner.

Factors to Consider

  • Experience and expertise. Look for agencies that understand your specific target audience, existing clients, and business needs. If you need help with LinkedIn B2B lead generation, find a partner with a track record of success in that space!
  • Quality of leads. Not all leads are created equal. Find a partner that can deliver high-quality leads genuinely interested in your offer. See that they have a rigorous screening process for leads and that they can provide guarantees around lead quality and conversion rates.
  • Reporting and analytics. Your choice of lead generation business partner and agency should be able to provide detailed reporting on your lead generation campaign, including metrics like lead volume, conversion rates, and ROI. Bonus points if they offer real-time reporting and recommendations for high-converting campaigns!
  • Pricing. Look for an agency that offers transparent pricing with no hidden fees. And don’t be afraid to negotiate! Many partners will work with you to manage a more satisfactory pricing model.

Researching potential partners

  • Referrals and recommendations. Hearing other agency owners’ firsthand experience about a service provider’s strengths and weaknesses can make it much easier for you to find the right fit for your business. 
  • Online reviews and ratings. Reviews from past clients can give you an idea of a lead generation company’s capacity to deliver great results. Sham companies are known to spam review sites with fake positive reviews, so look for the negative ones and see what they have to say, too!
  • Portfolio and case studies. Research agencies that have worked with clients in your industry and that can provide detailed case studies, testimonials or success stories related to your target audience. 

Best Practices for White Label Lead Generation

Best practices for white label lead generation

Now that you have an idea of how to generate leads and find the right service provider for the task, let’s look at some best practices for white label service.

1. Set goals and objectives

How many leads do you want to generate? What is your target conversion rate? By setting measurable goals, you can easily track your progress and adjust your strategy.

Keep in mind that your goals should be realistic! If you’re just starting out with lead generation, setting a goal of generating 10,000 leads in your first month may not be achievable. 

Start with a smaller goal, considering all available resources like working with your sales reps, clients, sales influencers, and a white label lead generation partner, and then work your way up as you gain more experience.

2. Define your target audience

Who are you trying to reach? What are your ideal client’s pain points, needs, and interests? Knowing the answers to these questions will help you tailor your sales messaging effectively. 

But don’t try to appeal to everyone! Focus on a narrow segment of your potential brand new clients that you can serve really well, as this will help you create messaging that truly resonates with that target group.

3. Create compelling offers and landing pages

Your offers should be designed to solve a problem or meet a need that your ideal client has, and should be presented in a way that is easy to understand. 

On a similar note, your landing pages should be optimized for conversion, with clear calls to action and minimal distractions.

4. Optimize your lead capture forms

Make sure your lead capture forms are easy to fill out on any device, and that they don’t require too much information to sign up upfront. You can also experiment with different form lengths and designs to find what works best for your target customers.

5. Follow up with leads in a timely manner

Ensure you have some form of a system in place for responding to leads quickly and effectively, whether that’s through email, phone, or another channel. This could be as simple as setting up an email autoresponder or a chatbot that can respond to messages in real-time.

6. Track and analyze your results

Use tools like Google Analytics and heat mapping software to track data about your website traffic, conversion rates, and other key metrics. This data will give you insights into what’s (not) working, so you can make better decisions about improving your lead generation campaigns.

Expandi — Top Lead Generation Software

Expandi - top lead generation software for you

Using white label lead generation software is an excellent alternative to hiring a lead generation team as it saves businesses the time and effort of building a team from scratch. If you’re considering white label lead generation software, Expandi is a top option to consider. 

Expandi is the #1 LinkedIn campaign automation platform that can help you launch your brand’s first marketing or sales campaign in just 15 minutes and get valuable results in 24 hours.

Expandi — white label lead generation solution for your business

Expandi - White-label outreach tool for your agency

Are you a business owner, agency owner, recruiter, business developer, growth marketer, or startup founder? If so, Expandi is the outreach solution for you. 

With Expandi’s lead generation software services, you can create personalized touchpoints for your customers in no time. The tool saves you the stress of thinking about lead gen marketing strategies and helps you create tailored messaging and run effective outreach campaigns, regardless of your niche. 

With LinkedIn outreach, email outreach tools, image and GIF personalization tools, smart sequences, and third-party integration, Expandi has got your lead gen goals covered. You also gain access to a dedicated support team and a private Facebook community where you can get help from outreach experts and share ideas.

Sign up for Expandi today to request a demo and take your outreach strategy and revenue to the next level!


White label lead generation services can be a game-changer for businesses that want to capture more potential customers without taking on the expense and hassle of building their own specialist sales team. 

By partnering with a trusted service provider such as Expandi, you can tap into their expertise, support services, and resources, while focusing on other aspects of your business operations. 

White label lead generation can be a game-changer for businesses struggling to generate leads and expand their customer base. By partnering with a white label lead generation provider, businesses can access a team of experts who specialize in generating quality leads in their domain. 

From LinkedIn automation to email and social media marketing, there are many types of white label lead generation services to choose from. When selecting a white label lead generation partner, it’s essential to consider factors such as experience, expertise, lead quality, reporting, and pricing. Additionally, following best practices like setting goals, defining target audiences, and optimizing lead capture forms can help maximize lead generation success.

Using white label lead generation software like Expandi can also be a great option for businesses. With customizable branding and reports, businesses can fully automate their LinkedIn outreach campaigns. Want to try it now? 

Sign up for a free 7-day trial and set up your first campaign!


  • What is white label lead generation?

White label lead generation is a process where a third-party agency generates leads on behalf of your brand. This agency then sells those leads to you for an agreed fee, which means that you get access to a team of experts who specialize in lead generation and sales in your domain without having to hire and train your own team.

  • Can you make money with lead generation?

Yes, lead generation can be a lucrative business. As a lead generation agency, you can generate revenue by selling leads to businesses in need of them. By identifying and nurturing leads, you can offer high-quality prospects to companies and earn money for each lead that converts into a sale.

  • How much do lead generation leads cost?

The cost of lead generation leads can vary depending on various factors, including the industry, quality, and the source of the leads. Typically, leads that are generated through inbound marketing methods like content marketing and SEO are less expensive than those generated through outbound methods like cold calling or advertising. The cost of each lead can range from a few dollars to hundreds of dollars, depending on the level of qualification, exclusivity, and demand. It’s important to choose a reliable lead generation service that provides high-quality leads at a reasonable cost to maximize your return on investment.



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