Blog Archive

At Belkins, we didn’t start with LinkedIn. Like most agencies, we began with cold emails. It worked — for a while. But then reply rates started slipping. Inboxes got crowded. Messages went unread. And worst of all? We had no real way of warming up a conversation before asking for time on someone’s calendar. So […]

Why is it that the second we log into LinkedIn, our genuine, complex, human personalities morph into something else? Too many people become some version of:  These are just caricatures of real people — they focus on marketing, selling, and networking, instead of building real relationships.  Of course, those efforts backfire. Connection requests go unaccepted. […]

Sending more LinkedIn messages doesn’t equal getting more meetings.  That’s because LinkedIn outreach has gotten noisy. Your prospects are drowning in generic “just checking in” messages while you’re struggling with longer buying cycles and ghosted conversations.  You’re not alone, either: Over a third of B2B decision-makers are taking longer to purchase, and 32% of leads […]

When I launched Expandi back in 2019, running a circus was the last thing I expected. This was not on the roadmap. Yet, five years later, I somehow found myself dancing at 9AM in a rocket suit, surrounded by the biggest sales leaders and founders in neon wigs. At what was easily one of the […]

“Hi! I hope this message finds you well. I’m excited to connect with forward-thinking brand disruptors like you. [My solution] helps groundbreaking brands…” Stop. Full stop.  If your LinkedIn cold outreach sounds anything like this, we can almost guarantee that your potential customer closed the message after “finds you well,” if they even got that […]

Let’s take a more intentional, human, and authentic approach to LinkedIn in 2025. Forget about fake personas or lead volume. Instead, chase meaningful conversations over meaningless connections.  Let’s show up as ourselves, offer useful strategies, and share unique perspectives. Unabashed authenticity is how you stand out, and differentiation is key – yet 43% of marketers […]

Starting your work day with coffee in hand, does your LinkedIn feed look a little something like this:  …With a small handful of candid, funny, and valuable LinkedIn content sprinkled in? We might be oversimplifying for dramatic effect, but there’s a kernel of truth here. Much of Linkedin content is less than helpful, because it’s […]

LinkedIn outreach just got easier! With Expandi’s new AI-powered campaign assistant (AI analyzer), sales teams, lead gen agencies, marketing teams, and growth hackers can now accelerate LinkedIn outreach management.  It covers end-to-end campaign automation, from goal setting to generating replies based on AI-analyzed sentiment data. With AI Analyzer, you can cut down time spent on […]

Collaborating with influencers, affiliates, clients, and other brands is one of the best ways to get your name out there. Whether you’re looking to sponsor them or simply collaborate on a project, there’s one thing that will make or break your campaign. And that has to do with how you approach them for collaboration. How […]

LinkedIn has been the go-to platform to learn more about prospects through networking for over two decades. The effectiveness of this powerful B2B platform has not diminished but rather amplified thanks to technologies like AI and automation.  From outreach to content creation and networking, LinkedIn AI tools have been shown to significantly reduce manual effort […]