Blog Archive

AI technologies and tools are evolving beyond our imagination. While most people dread the ‘AI takeover,’ lead generation is one field that can benefit the most from artificial intelligence.  Marketers and sales teams are bound to perform numerous repetitive lead generation tasks. That’s when AI tools for lead generation help take such mundane tasks off […]

GPT writes bad cold emails & LinkedIn outreach messages.  Here is a typical example of a cold email / LinkedIn outreach message that GPT creates: It’s a bad outreach message, and here is why:  In general, it’s a generic, not personalized message that doesn’t bring any value. It’s the same copywriting style that 99% of […]

Outbound sales ain’t easy. From buyer identification to prospecting and pitching, salespeople have a lot on their plate. And appointment setting is one common outbound sales aspect that’s seemingly more complex than it sounds.  Why? Because the appointment setting process is more than just picking a random prospect, scheduling a meeting with them, and successfully […]

The single best way to generate leads and book more meetings from LinkedIn is through cold outreach. This might sound obvious, but many people struggle with low acceptance and reply rates to the point they think outreach isn’t worth it anymore. I’m here to tell you this is NOT the case. It’s still possible to […]

LinkedIn presents enormous opportunities for B2B organizations. It’s the platform for professionals. But how can you make the most of those opportunities?  Many marketers are using an account-based marketing (ABM) approach. It’s a great way to grow your revenue and maintain customer loyalty. Read on to discover how you can implement ABM on LinkedIn. What […]

LinkedIn is a powerful lead generation source. Everyone knows about it, but NOT everyone is actually aware of how to use it to generate inbound leads through LinkedIn. There are 3 main ways to generate leads on LinkedIn:  We talk a lot about the first 2 points, but today we decided to cover the 3d […]

Sales forecasting is super important for businesses because it helps them plan and make smart decisions. They want to know how much they’ll sell in the future, so they use different methods to figure it out. It combines looking at numbers and using people’s opinions and knowledge. In this article, we will dive into the […]

No sales strategy can yield successful results without the right kind — and amount — of data. Therefore, one of the key challenges for sales teams nowadays is to gather accurate and relevant information about their prospects and customers.  This is where data enrichment comes into play.  In this article, we will explore what data […]

The appointment setting process is more than what meets the eye. If you think it’s just about dialing a prospect and picking a date and time to meet — we have news for you. Building a streamlined appointment setting process from scratch does not happen overnight. It takes effort and, more importantly, a well-thought-after strategy […]

Did you know you can use QR codes to get more connections on LinkedIn? Most people didn’t! Understandably, this is a relatively new feature that went under the radar for many people. And as we’re about to cover below, one of its main uses has to do with meeting people offline and staying in touch […]