Blog Archive

LinkedIn presents enormous opportunities for B2B organizations. It’s the platform for professionals. But how can you make the most of those opportunities?  Many marketers are using an account-based marketing (ABM) approach. It’s a great way to grow your revenue and maintain customer loyalty. Read on to discover how you can implement ABM on LinkedIn. What […]

LinkedIn is a powerful lead generation source. Everyone knows about it, but NOT everyone is actually aware of how to use it to generate inbound leads through LinkedIn. There are 3 main ways to generate leads on LinkedIn:  We talk a lot about the first 2 points, but today we decided to cover the 3d […]

Sales forecasting is super important for businesses because it helps them plan and make smart decisions. They want to know how much they’ll sell in the future, so they use different methods to figure it out. It combines looking at numbers and using people’s opinions and knowledge. In this article, we will dive into the […]

No sales strategy can yield successful results without the right kind — and amount — of data. Therefore, one of the key challenges for sales teams nowadays is to gather accurate and relevant information about their prospects and customers.  This is where data enrichment comes into play.  In this article, we will explore what data […]

The appointment setting process is more than what meets the eye. If you think it’s just about dialing a prospect and picking a date and time to meet — we have news for you. Building a streamlined appointment setting process from scratch does not happen overnight. It takes effort and, more importantly, a well-thought-after strategy […]

Did you know you can use QR codes to get more connections on LinkedIn? Most people didn’t! Understandably, this is a relatively new feature that went under the radar for many people. And as we’re about to cover below, one of its main uses has to do with meeting people offline and staying in touch […]

When it comes to outreach, more doesn’t always mean better. While some people believe that the number of leads is the thing that matters the most, we prefer to focus on something else: the number of good-fit leads who are ready to buy.  As a salesperson, your resources are limited and you should focus them […]

I hadn’t posted on LinkedIn for years.  But 100 days ago, I decided – I should totally change it.  At the beginning of 2024, I said to myself, “I need to post on LinkedIn every single day.” (EVERY SINGLE DAY) No excuse. No “I have no idea what to write about”. No “I have other […]

According to Globe News Wire, the lead generation solution market is projected to reach $9.5 billion by 2028. Besides, the compound annual growth rate (CAGR) of 17.5% is expected during the 2023 to 2028 forecast period. Lead generation is in demand, and businesses look for good B2B lead generation agencies to hire. Generating qualified leads […]

A LinkedIn business page is like a central hub representing your organization on LinkedIn. This way, your audience will be able to learn more about your business, brand, services, job opportunities, and more. Meanwhile, if people can’t find your company on LinkedIn, chances are, they might be less inclined to trust you. After all, if […]