Blog Archive

“Hi! I hope this message finds you well. I’m excited to connect with forward-thinking brand disruptors like you. [My solution] helps groundbreaking brands…” Stop. Full stop.  If your LinkedIn cold outreach sounds anything like this, we can almost guarantee that your potential customer closed the message after “finds you well,” if they even got that […]

Let’s take a more intentional, human, and authentic approach to LinkedIn in 2025. Forget about fake personas or lead volume. Instead, chase meaningful conversations over meaningless connections.  Let’s show up as ourselves, offer useful strategies, and share unique perspectives. Unabashed authenticity is how you stand out, and differentiation is key – yet 43% of marketers […]

Starting your work day with coffee in hand, does your LinkedIn feed look a little something like this:  …With a small handful of candid, funny, and valuable LinkedIn content sprinkled in? We might be oversimplifying for dramatic effect, but there’s a kernel of truth here. Much of Linkedin content is less than helpful, because it’s […]

Wondering about the LinkedIn subscription costs in 2025? If you’ve ever wondered about the LinkedIn plans comparison and what the differences are, you’re not alone. People often get different and confusing answers about the LinkedIn prices. That’s because there are many different factors to consider. For one, LinkedIn Premium prices can vary by country.  LinkedIn […]

Did you know formatting LinkedIn posts can boost engagement rates?  Not only do well-formatted posts look great, but knowing how to bold text in LinkedIn posts means better readability. And not just bold or italic texts.   Rich text formatting and the right copywriting techniques make your content extra professional and catch your target audience’s attention […]

LinkedIn outreach just got easier! With Expandi’s new AI-powered campaign assistant (AI analyzer), sales teams, lead gen agencies, marketing teams, and growth hackers can now accelerate LinkedIn outreach management.  It covers end-to-end campaign automation, from goal setting to generating replies based on AI-analyzed sentiment data. With AI Analyzer, you can cut down time spent on […]

If you’re looking for a fresh way to boost engagement and connect with your audience, LinkedIn carousels are your secret weapon.  These swipeable slides let you break down complex topics, share stunning visuals, or showcase step-by-step guides – all while keeping your audience glued to the screen. But LinkedIn’s carousel situation has shifted.  Starting December […]

LinkedIn is not just for networking with like-minded professionals. It’s a lesser-known avenue to boost brand awareness, drive website traffic, and increase conversions. So, if you want to grow your brand visibility or find prospects and leads in 2025, we got you. This article covers the best LinkedIn marketing tools you must try to stand […]

Collaborating with influencers, affiliates, clients, and other brands is one of the best ways to get your name out there. Whether you’re looking to sponsor them or simply collaborate on a project, there’s one thing that will make or break your campaign. And that has to do with how you approach them for collaboration. How […]

LinkedIn has been the go-to platform to learn more about prospects through networking for over two decades. The effectiveness of this powerful B2B platform has not diminished but rather amplified thanks to technologies like AI and automation.  From outreach to content creation and networking, LinkedIn AI tools have been shown to significantly reduce manual effort […]