Blog Archive

LinkedIn lets every person send up to 1,000 event invitations a week, on a channel separate from connection requests. Most B2B teams never come close to using it. They treat events as a side project, send a handful of invites from one account, and watch most of the registrants never show up. This guide is […]

B2B buying changed faster than B2B selling did.  By the time an SDR books the discovery call, the buyer has spent weeks in Slack threads with peers, asked ChatGPT to summarize the category, and pulled three competitor pricing pages into a comparison doc.  The “first touch” your CRM is logging arrives third or fourth in […]

Manual LinkedIn outreach has a hard ceiling.  You can personalize a few dozen messages a day before the quality drops, follow-ups slip through the cracks, and the leads you forgot to chase close with someone else.  LinkedIn message automation removes that ceiling: software runs your connection requests, openers, and timed follow-ups from your account, personalized […]

LinkedIn Sales Navigator gives you 50+ filters spanning leads, accounts, intent signals, and workflow.  A basic Sales Nav search — a job title plus a geography — returns 10,000+ people.  That feels like a fair starting point. Run outreach against the unfiltered list, though, and you’ll find those people are nowhere near a buying conversation.  […]

Every SDR, RevOps lead, and sales manager running B2B outbound knows this moment: you enrich a contact list, push it to your sequencer, and a chunk of the records come back with no email address. The standard move is to skip them, a habit that quietly writes off a quarter to 40% of the database. […]

TL;DR Expandi Workspaces groups multiple LinkedIn accounts into one shared operating environment. It includes five capabilities: a unified Dashboard, Global Inbox, Shared Campaigns, workspace-level integrations, and role-based access. Teams running two or more accounts use it to remove coordination overhead, build agency-client transparency, and run cross-account tests. Setup takes about 30 minutes for a five-account […]

Ask any B2B team if they’re sure that they’re using all relevant LinkedIn features. Chances are, it’s Sales Navigator search for prospecting, connection requests and InMail for cold first touch, the DM inbox where conversations actually move, and a content cadence on the personal profile for inbound. The other 25 split two ways — underused […]

When you add a promotion on LinkedIn, people click through to see what changed: recruiters, colleagues, potential buyers, clients, partners, all within a few days. And these visits are usually more intentional than usual. The default move is to tick the same-company box, leave the new role description blank, and let LinkedIn auto-generate a celebration […]

Burned through your first LinkedIn Ads budget at the speed of light? The clicks cost more, the leads cost more, and the people in marketing meetings start asking why you’re not just running Meta. But the math checks out once you measure cost per qualified opportunity instead of cost per click: LinkedIn ads cost 3 […]

If you’ve gotten as far as searching how to close your LinkedIn account, you have a reason for it. The feed feels like a performance, the inbox is mostly cold pitches, and the news that LinkedIn was using your data to train AI by default in 2024 was the last push. Plenty of people are […]