23 Must-Have B2B Lead Generation Tools to Drive Consistent Revenue
Manually running your B2B lead generation is time-consuming, inefficient, and distracts you from building relationships and closing deals. However, B2B lead generation tools simplify and automate these manual efforts, enabling you to create a robust sales pipeline filled with high-quality leads.
In this article, we’ll examine the best tools for B2B lead generation and how you can leverage them to boost your sales efforts. You’ll also learn some factors to consider before you choose a lead generation software for your business.
What are B2B Lead Generation Tools?
B2B lead generation tools are software and solutions designed to help sales professionals identify, attract, engage, and nurture potential buyers across different stages of the sales funnel.
Many B2B lead generation tools combine AI, automation, and analytics to streamline the sales processes and find qualified leads faster. They reduce manual workload, leaving sales teams less fatigued, improve productivity, and drive efficiency.
A B2B lead generation tool should have some of these key features:
- Prospecting and data enrichment: Identify new leads and gather key insights, including company information and contact data.
- Email marketing and automation: Create and send personalized email messages and follow-ups to drive lead engagement.
- Multichannel outreach: Expand your reach across email, LinkedIn, phone, and social media.
- CRM and lead management: Store, organize, and track leads throughout the sales pipeline
- Content marketing and SEO: Create, distribute, and optimize valuable content to drive organic leads.
- Lead scoring and qualification: Rank and prioritize leads based on their behavior or fit.
In the next section, we’ll look at some factors to consider when choosing these tools.
How to Choose the Best Lead Generation Tools for B2B SaaS Business
Not all tools are the same. With so many lead generation tools for B2B in the market, you must consider some factors to select the right one for your business. These factors include:
1. Your Business Goals
What exactly do you intend to achieve? Attract leads? Automate campaigns? Your business goals should inform the tool you choose.
For instance, if you want to create and distribute valuable content to attract leads, consider inbound lead generation tools. However, if you want a proactive approach that lets you reach prospects directly, an outbound lead-generation tool will work best. Overall, align the tool with your business’s goals for optimal use.
2. Budget and Scalability
Lead generation tools can be free or cost thousands of dollars. Select a tool that fits your current budget and impacts your ROI. Also, look out for any hidden or onboarding fees that could incur extra cost.
Many tools charge based on seats, credits, or emails sent, and these affect how you actively use the tool. Also, consider if the tool is scalable. Choose a tool that addresses your needs as your business grows.
3. Features
If a lead generation tool doesn’t have the features you need, you may want to opt for another solution. Many B2B lead generation fall under different categories, which influence their features.
For instance, a CRM will have features to store and organize leads’ data. Don’t expect such a tool to enrich your leads’ details with a company profile or valid contact information. Likewise, an outreach automation tool can help with sending and managing campaigns, not ranking and qualifying leads. Identify the key features you need, then choose a tool that offers them.
4. Integrations
You don’t want to choose a tool with poor integrations. The result? Data silos, broken and inefficient workflows, and slower sales cycles. However, a well-integrated tool lets you connect seamlessly with other third-party platforms. Whether it’s native integration, API, or webhooks, you can transfer data more efficiently.
23 Best Lead Generation Tools For B2B SaaS Companies And Agencies
The best lead generation tools for B2B fall into two types — (inbound + outbound). These tools automate your sales processes, driving efficiency across the board.
In this section, we’ll examine the top B2B lead generation tools and how you can leverage them to boost your sales efforts. But before then, let’s look at the top B2B lead generation tools at a glance.
| B2B Lead Generation Tools | Key Features | Pricing |
| Expandi | LinkedIn lead generation Message personalization Social outreach | Offers free trial; paid plan starts at $99 per month. |
| LinkedIn Sales Navigator | Professional network database Advanced search filters Real-time alerts | No free trial, plan starts at $99 per month. |
| TexAu | Lead identification and targetingEmail verification | Free trial available; plan starts at $29 per month. |
| GoHighLevel | Lead capture formMultichannel campaignsScheduling automation | Offers a free trial; plans start at $97 per month. |
| Clearbit | Lead enrichmentBuying signalsDynamic form | Contact for a quote |
| Hunter.io | Email finderEmail verifierAI writing assistant | Free trial available; paid plans start at $53 per month. |
| Leadhype | Domain purchaseTechnical setupEmail warmup | No free trial; plans start at $97 per month |
| Clearout | Email finderEmail verifierForm guard | Offers a free trial; paid plans start at $58 per month |
| Leadfeeder | Web visitor identificationIntegrations | Free trial available; paid plan starts at $150 per month. |
| Showpad | Showpad contentShowpad AISales readiness | Contact for a quote. |
| lemlist | Lead databaseAI personalizationMultichannel outreach | Offers free trial; paid plans start at $55 per month. |
| Make (formerly Integromat) | User-friendly interfaceIntegrations | Free trial available; paid plans start at $9 per month |
| Apollo | Lead databaseAI personalizationConversation intelligence | Offers a free trial; plans start at $49 per month. |
| HubSpot | Content managementSales automationEmail marketing | No free trial. The marketing plan starts at $800 per month, while the sales plan starts at $99 per month. |
| Ocean.io | Lookalike searchAPI | Offers free trial; $79 per month |
| Mailchimp | Email marketingSocial media marketingReporting and analytics | Free trial available; paid plans start at $6.50 per month |
| Reply.io | Real-time data searchAI-generated sequenceMultichannel outreach | Offers free trial; plans start at $89 per month |
| Unboounce | Landing pagesPop-ups and sticky barsA/b testing | No free trial; plans start at $39 per month |
| OptinMonster | Drag-and-drop builderBehavior-based targetingA/B testing | No free trial; plans start at $7 per month. |
| Encharge | Visual flow builderBehavioral emailsLead scoring | No free trial; plans start at $79 per month. |
| LeadSquared | Dynamic formsLead scoringAutomated workflow | Contact for a quote. |
| Calendly | Scheduling automation Note takerIntegrations | Offers free trial; paid plans start at $10 per month. |
| Pipedrive | Visual sales pipelineMultichannel outreachReporting and analytics | Free trial available; paid plans start at $14 per month |
1. Expandi
Source: Expandi
Expandi, yes, that’s us. But there’s a reason we’re including us in the list. We’re the #1 LinkedIn automation tool trusted by 12,500+ businesses, including growth marketers, B2B companies, agency owners, recruiters, and more.
Unlike many other LinkedIn tools, Expandi is the safest tool as it mimics human behavior and stays ahead of the LinkedIn algorithm. With it, you can reach leads on autopilot on LinkedIn as well as email, all from one place. For context, you can send up to 300 weekly connection requests without your account being flagged or restricted.
Getting started with this tool is simple. All you need to do is set up outreach sequences to take full control of your sales processes. Then, add different actions and as many steps as you wish to reach your leads.
On top of this, you can personalize your message with this platform. With key elements like dynamic fields, images, or GIFs, tailor each prospect’s message to their needs and preferences.
For full details on how to use Expandi, check out 5+ proven LinkedIn lead generation strategies to learn how to generate 500+ leads.
Case Study — How Expand Helped Salescout Book 6 New Demos and Generate $250k in Sales Pipeline
SalesScout, a B2B sales development lead agency, had a problem with performing LinkedIn outreach at scale. They had tried other LinkedIn automation solutions but faced different issues, such as:
- Numerous hidden costs of using the tools
- Bad customer support
- Implementation was about 6 months late.
However, upon switching to Expandi, the game changed. Rather than waiting six months, Expandi’s team helped the business set up and adjust the white-labeled platform.
In addition, Expandi offers seamless integration with third-party platforms, such as a sentiment recognition AI tool. As a result, teams could determine whether a prospect’s reply was positive, negative, or neutral.
Due to these cutting-edge standard features, the businesses experienced growth. In just three weeks, Salescout got six new demos booked and generated $250,000 in its sales pipeline.
Key Features
- A LinkedIn lead generation feature to identify and target ideal buyers.
- Message personalization to craft engaging messages that persuade prospects to take the desired action.
- Social outreach feature to engage prospects on LinkedIn.
Pricing
Expandi costs $99/mo, but you can get started with a free 7-day trial.
2. LinkedIn Sales Navigator
Source: LinkedIn Sales Navigator
LinkedIn Sales Navigator is another outbound lead generation tool renowned for helping sales professionals identify, build, and maintain relationships with prospects at scale. At its core, the deep sales platform performs three main functions:
- Target prospects: Identify and learn about people and companies who may be interested in your products or services.
- Understand targeted prospects: Track key events in target accounts, such as fundraising or changes in decision-makers’ jobs, so that sales reps can act on opportunities at the right time.
- Engage potential buyers: Leverage LinkedIn’s messaging and content-sharing capabilities to connect and converse with your prospects.
To achieve this goal, LinkedIn Sales Navigators offers key features, such as advanced search tools to find your target audience on the platform and Sales Spotlight features to identify sales opportunities. For more context, see our complete guide on LinkedIn B2B lead generation for more info on Sales Navigator and how to get the most out of the platform.
Key Features
- Professional network database to identify and connect with key decision-makers.
- Advanced search filters to pinpoint the right buyers.
- Real-time alerts to capitalize on the right sales opportunities.
Pricing
LinkedIn Sales Navigator costs around $99.99/mo, depending on your location.
3. TexAu
Source: TexAu
TexAu is an automation and web scraping tool for sites such as LinkedIn, Facebook, YouTube, Quora, Reddit, and many more. TexAu offers 200+ powerful automations for 10+ websites to enrich data and automate your growth strategy.
For example, you can scrape LinkedIn search results and bulk extract accurate profile data from social media platforms and listings within minutes. Then, import the list into an outreach tool to engage your audience.
Key Features
- Obtain leads from diverse B2B sources.
- Find the prospect’s verified emails and hit the inbox.
- Integrate with multiple third-party platforms.
Pricing
TexAu starts at $29/mo, but you can get started with a 2-week free trial.
4. GoHighLevel
Source: GoHighLevel
GoHighLevel is a lead generation platform for B2B lead-generation agencies. You can capture leads through phone systems, landing pages, forms, surveys, calendars, and more.
Then you can nurture leads across platforms such as voicemail, SMS, and Facebook Messenger. You can also use its built-in features to schedule appointments, collect payments, and track analytics.
Key Features
- Capture leads through forms and surveys.
- Multichannel campaigns to nurture leads and expand reach.
- Scheduling automation feature to book meetings with leads.
Pricing
GoHighLevel offers a 14-day free trial, but its paid plan starts at $97 per month.
5. Clearbit
Source: Clearbit
Now owned by HubSpot, Clearbit is a B2B data enrichment and activation tool to better manage your data. Leverage the platform to obtain prospects’ data from various sources, including the web and its proprietary algorithm.
Besides, if you have a list of leads to reach out to, you can use Clearbit to find out more information about them. For instance, get buying intent signals that showcase a prospect’s interest in your products or services.
Key Features
- Enrich lead’s details with accurate information.
- Reveal buying intent to identify and prioritize promising leads.
- A dynamic form to capture leads’ information.
Pricing
Though their pricing depends on your needs and volume, you’ll have to get in touch for a custom quote.
6. Hunter.io
Source: Hunter.io
Hunter.io is a lead-generation tool that finds professional email addresses, verifies them, and lets you send cold campaigns in seconds.
The tool performs two key functions. First is data enrichment (finding and verifying emails) and outreach (for crafting and sending cold emails),
Hunter also integrates seamlessly with other third-party platforms, including Pipedrive, Close, Airtable, and more. You can use its browser extension to find a prospect’s data while surfing the web.
Key Features
- An email finder to find prospects’ email addresses.
- An email verifier to validate prospects’ email addresses so you can reach them.
- AI writing assistant to craft personalized email campaigns.
Pricing
Hunter starts at $53/mo, or you can use the free version for 25 monthly searches and 50 free verifications.
7. Leadhype
Source: Leadhype
Leadhype handles the technical aspects of your cold emailing system. It does the heavy lifting, such as buying domains, setting up DNS, warming up your mailboxes, cleaning the email list, or monitoring spam.
All you’ve got to do is provide the domain suggestion, and it handles the rest of the process. Then, your cold emails will be ready to enter your prospect’s inbox.
Key Features
- Domain purchase, so you don’t have to purchase additional domains.
- Technical setup so you don’t have to deal with technical configurations.
- Email warmup to ensure your cold emails land in prospects’ inboxes, not spam folders.
Pricing
Leadhype starts at $97/mo, which lets you scrape around 1,250 emails per day.
8. Clearout
Source: Clearout
Clearout is an email verification and validation tool/service that helps businesses improve the quality of their email lists. Use this to remove invalid and bounced email addresses before launching lead-generation campaigns.
You can use Clearout to find and verify emails in one place. Additionally, you can also use it to verify phone numbers and data in Google Sheets.
Key Features
- Email finder to find an individual’s email addresses.
- An email verifier to validate email addresses for easy outreach.
- Form guard to capture the lead’s information in real-time.
Pricing
Clearout offers a free trial and a pay-as-you-go pricing model, starting with a $58/mo plan with 10,000 credits.
9. Leadfeeder
Source: Leadfeeder
Leadfeeder is a B2B lead-generation software that tracks website visitors and provides real-time insights into them. For example, you can identify anonymous companies landing on your website and their exact behavior.
This is useful for lead generation, account-based marketing, visitor tracking, and sales prospecting. All you have to do is add the script to your website and start automatically enriching visitor data. Then, you can sync this information across your tool stack and begin generating leads accordingly.
Key Features
- Users can identify anonymous web visitors landing on your website.
- Integrations for easy data transfer across platforms.
Pricing
You can use the Lite version (up to 100 identified companies) for free, or the Premium version for $150/mo.
10. Showpad
Source: Showpad
Showpad helps B2B lead-generation companies and agencies with everything sales enablement, aligning sales and marketing teams around high-impact buyers. The platform has four key use cases.
First, sales content management lets you create, manage, and distribute high-impact content at scale. Next is seller effectiveness, which gives sellers the tools, knowledge, and best practices to position themselves as trusted advisors.
Then, we have buyer engagement that elevates every interaction and closes deals faster. Finally, the analytics and insights feature provides data-led insights across seller and buyer journeys to turn engagement learnings into better content strategies. The platform integrates with other third-party platforms for easy data transfer and enhanced workflow.
Key Features
- Sales readiness to identify ideal buyers who are most likely to purchase from you.
- Showpad content to engage buyers with the right content.
- Showpad AI to automate sales content creation and coaching.
Pricing
Contact the sales team for a quote.
11. lemlist
Source: lemlist
lemlist is an all-in-one cold outreach solution that helps sales teams identify, engage, and convert potential buyers. With dedicated features such as lead database, AI personalization, multichannel outreach, and email deliverability, you can supercharge your lead generation efforts.
For example, you can use their lead database to identify qualified leads and use the AI personalization feature to craft engaging messages that resonate with your potential customers. lemlist integrates with tools like HubSpot and Salesforce to enhance workflows.
Key Features
- Lead database to identify and find ideal buyers
- AI personalization to craft engaging buyers that address prospects’ needs.
- Multichannel cadence to expand your reach across diverse platforms.
Pricing
lemlist offers a 14-day free trial, but its paid plan starts at $55 per month.
12. Make (formerly Integromat)
Source: Make
Make (formerly Integromat) helps lead generation companies automate tasks and processes from a single no-code platform. It’s like Zapier but more convenient. Instead of connecting different apps, you can set up various operations with unlimited filters.
With this tool, you can connect just about any app you can think of – from sales and marketing to API and website building. The use cases are unlimited as well, as you can integrate the tool into your current tech stack or use their templates.
Key Features
- User-friendly interface to create and automate complex sales workflow
- Integration to connect with third-party platforms easily
Pricing
Make starts for free with up to 1,000 ops/month and continues from $9/mo
13. Apollo
Source: Apollo
Apollo is another outbound lead generation designed for lead generation services. You can find and qualify leads within minutes, craft personalized messages that engage potential customers, and reach them across multiple channels — LinkedIn, calls, and emails.
Additionally, Apollo offers a conversational intelligence system that captures valuable insights during calls so that sales reps can refer to them later. It provides vast integration with various third-party platforms.
Key Features
- Lead database to identify and target leads
- AI personalization to craft personalized messages that engage leads
- Conversation intelligence to capture valuable details during meetings.
Pricing
Apollo offers a free trial, but its paid plan starts at $49 per month.
14. HubSpot
Source: HubSpot
HubSpot is an all-in-one platform that provides inbound and outbound lead generation. As an inbound tool, HubSpot helps to attract and engage leads through email campaigns, content marketing, and lead tracking. Meanwhile, as a sales hub, the platform is ideal for identifying and qualifying leads, engaging prospects, automating workflows, and tracking performance.
Key Features
- CRM integration to connect easily with other marketing and sales tools.
- Email marketing to create personalized marketing campaigns.
- Content management to optimize website content to attract leads.
- Sales automation to set up and manage multichannel campaigns.
Pricing
While HubSpot’s sales hub is priced at $90 per month/seat, HubSpot’s marketing hub costs $800 per month.
15. Ocean.io
Source: Ocean.io
If you need more people like your ideal buyers, Ocean is an excellent choice for finding them. All you need is to input the company’s domain or search for the prospect by name, and it generates a list of potential buyers who are similar to your original clients. The platform integrates with other third-party platforms.
Key Features
- Lookalike search to find similar companies and individuals
- Offers an API for connecting to third-party platforms.
Pricing
Ocean’s offers a 14-day free trial plan, but its paid plan starts at $79 per month.
16. Mailchimp
Source: Mailchimp
Mailchimp is a marketing automation platform that sends targeted email campaigns to generate leads for businesses. It offers a wide range of tools, including landing pages, content creation tools, and digital ads, to track lead engagement.
Key Features
- Dedicated email marketing features to craft and enhance personalized campaigns.
- Social media marketing features to improve conversations across different platforms.
- Reporting and analytics features to measure campaign performance.
Pricing
Mailchimp offers a free plan, but its premium plan costs $6.50 per month.
17. Reply.io
Source: Reply
Reply is another all-in-one platform for identifying, engaging, and converting prospects faster. Its key strength lies in a multichannel cadence that enables you to reach prospects across platforms such as email, LinkedIn, calls, WhatsApp, SMS, and more.
Key Features
- Real-time data search to find and target your ideal buyers
- AI-generated sequence to craft personalized messages.
- Multichannel outreach to reach prospects across diverse platforms.
Pricing
Reply offers a free trial, but its paid plan starts at $89 per user per month.
18. Unbounce
Source: Unbounce
Unbounce helps convert visitors into customers with an AI-powered landing page builder. If you’re looking to boost your inbound lead generation campaigns, use Unbounce to build better landing pages that get more sales and signups, pop-ups and sticker bars that grab attention, and start generating copy for your marketing campaigns with an AI.
Key Features
- Drag-and-drop builder to customize landing pages that drive sales.
- Pop-ups and sticky bars to catch attention
- A/B testing to test multiple versions of landing pages.
Pricing
Unbounce starts at $39/mo and includes unlimited landing pages, pop-ups, sticky bars, and AI copywriting for one domain.
19. OptinMonster
Source: OptinMonster
OptinMonster is another lead-generation tool that helps users create personalized opt-in and pop-up forms to convert visitors into leads. With OptinMonster, you can monetize your website traffic through these features:
- Lightbox popups.
- Floating bars.
- Scroll boxes.
- Gamified wheels.
- Page-level targeting.
- Exit intent detection.
- Geolocation targeting.
- And 100+ templates.
This way, e-commerce, publishers, and agencies can use OptinMonster to start getting the most out of their website traffic.
Key Features
- Drag-and-drop campaign builder to create popups and forms without coding.
- Behavior-based targeting that offers visitors relevant features based on their actions, time, or referral source.
- A/B testing tools to test and optimize different lead capture messages for improved conversions.
Pricing
Depending on pageviews and lead-generation features, Optinmonster’s cost ranges from $7/mo to $49+/mo.
20. Encharge
Source: Encharge
Encharge is an email and marketing automation platform to nurture website leads based on their user journey.
Since Encharge is not strictly an email tool, you can also use it to automate other tools in your digital stack. So, you can also send in-app messages based on user action, automate sales tasks and CRM actions, score and qualify leads, and more.
For example, you can integrate Encharge with HubSpot so that whenever a user downloads an eBook, they get an automated newsletter sequence.
Key Features
- Behavior emails that send targeted emails to recipients.
- Lead scoring to identify and prioritize promising leads with high intent.
- Visual flow builder to build a remarkable user journey.
Pricing
Encharge pricing depends on the number of subscribers you have. But the starting price is $79/mo with a free 14-day trial.
21. LeadSquared
Source: LeadSquared
LeadSquared is a lead-generation and management tool that captures leads, tracks behavior, and scores them based on engagement. You can perform three main functions on this platform.
First, use an execution CRM to increase sales velocity. Next, increase field force efficiency by planning your team’s entire workday and recommending the best actions. Finally, measure their performance.
Key Features
- Lead scoring to qualify and prioritize leads with high intent.
- Dynamic forms to capture lead information
- Sales workflows to create workflows without coding.
Pricing
Book a demo on LeadSquared’s website.
22. Calendly
Source: Calendly
Need a tool to handle your booked meetings? Calendly is an ideal option that allows leads to schedule meetings and appointments. Users can customize meeting slots based on their preferences and share them with their leads.
Besides, you can invite others to select a convenient time and automatically book meetings. The platform integrates with other video conferencing and calendar platforms.
Key Features
- Scheduling automation feature to book meetings.
- Notetaker to capture valuable insights during meetings.
- Integrations to connect with third-party platforms.
Pricing
Calendly offers a free trial, but its paid plan starts at $10 per month.
23. Pipedrive
Source: Pipedrive
Our final option on the list is Pipedrive, a CRM designed specifically for sales teams. It provides a visual overview of leads, allowing you to identify and track their status at each sales funnel stage. It’s also perfect for automating follow-ups across diverse platforms – emails, calls, and LinkedIn – so you don’t have to reach out to prospects manually.
Key Features
- Visual sales pipeline with an easy-and-drop interface to organize leads and track their status.
- Multichannel outreach to reach out to prospects across diverse platforms.
- Reporting and analytics feature to track campaign performance.
Pricing
Pipedrive offers a 14-day free trial, but its paid plan starts at $14 per month.
Building the Right Sales Tech Stack for Your Business
The best lead generation tools for your B2B business depend on your overall goals, needs, and sales processes. If you do work in B2B, you can easily find your leads on LinkedIn.
For that, you can leverage automation and save time while you’re also optimizing your inbound marketing. So, be sure to grab the free 7-day Expandi trial and start generating leads via LinkedIn and email now.
Or, if you’re looking for more info on getting the most out of LinkedIn, be sure to join our private Facebook group, The LinkedIn Outreach Family, whether it’s through outreach or creating content on LinkedIn!
Frequently Asked Questions
Frequently Asked Questions
B2B lead generation tools are software solutions designed to help sales teams identify, attract, and engage potential buyers throughout the sales pipeline.
There are two types of B2B lead generation tools: inbound and outbound. Inbound lead generation tools help to create and distribute valuable content to attract and engage leads. On the other hand, outbound lead generation tools identify, target, and engage leads with whom you have no prior connection.
The best tools for B2B lead generation have core features such as sales prospecting and data enrichment, email marketing, sales outreach automation, analytics and reporting, and CRM integrations.
Some factors you should consider when choosing a B2B lead generation tool include your business goals, ease of use, budget, scalability, features, and integrations.
Expandi is a cloud based LinkedIn automation tool which will allow you to set up outreach campaigns so you can complete actions on Linkedin on autopilot.
A few useful links: Help Center, Expandi Blog and Expandi Academy
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