Ready to skyrocket your business in 2021 using LinkedIn?
You’ve come to the right place.
LinkedIn is THE go-to place for B2B AND B2C companies (yes, even for B2C brands).
On the platform, you can reach and connect with just about everyone – regardless of their location, job role, company, and so on.
But if you want to take your business to the next level, you’ll want to invest in some LinkedIn marketing solutions that make your operations more efficient.
Consider LinkedIn tools that save your time so that you can focus on other aspects of your business.
For example, if your LinkedIn profile is automatically connecting and following up with your leads, you can focus on other parts of your LinkedIn lead generation. This way, you’ll be saving time on the otherwise manual labor of writing the same connection requests for each prospect.
And the truth is, this is just one of the many LinkedIn solutions that can help your business grow.
In this guide, we’ll cover:
- LinkedIn Marketing: An Overview
- Top 5+ LinkedIn Marketing Solutions
Ready to skyrocket your business using LinkedIn in 2021?
Let’s do this!
LinkedIn Marketing: An Overview
LinkedIn is a promising channel to drive traffic, generate high-quality leads, position yourself as a thought leader, and more.
There are a few different ways you can do this. And we’ll cover a few other solutions below.
But first, here’s a brief overview of what marketing on LinkedIn looks like and the different content types and ads you should know about.
This is exactly what it sounds like.
Sponsored content allows you to boost your LinkedIn posts to get them in front of an audience you wouldn’t have reached otherwise.
You can tell such content apart from the ‘Promoted’ sign above the post.
On LinkedIn, there are 3 different types of sponsored content:
- Image – To drive traffic to your website with powerful visuals.
- Carousel – To engage in professional and interactive ad experience.
- Video – To build brand awareness with in-feed videos.
Sponsored content can be a great way to get your word out on your brand.
But when doing so, you should first think about your content and the purpose behind it.
If it’s a general brand awareness article, you might not want to promote it with your advertising budget.
But if you publish an evergreen piece of content that you want as many people to read as possible – you should consider promoting it via LinkedIn ads.
Sponsored messaging (InMail and conversation ads)
This marketing format delivers messages directly to your prospect’s inbox.
You can use them to drive brand awareness, generate engagement, or directly generate leads.
There are 2 types of sponsored messaging on LinkedIn: Message ads and conversation ads.
Sponsored messaging tends to be direct – as you’re usually targeting an extremely specific niche. So, they can be effective for driving action.
When running sponsored messaging, you should craft your message based on your objective and who will be reading it (your target persona).
You should also use some personalization in this type of marketing.
Video ads can be a compelling and engaging way to reach a professional audience on LinkedIn.
First, you have to identify your video campaign objective:
Then, you should craft your message in the video format. Meaning, it should be visually appealing and direct so that your message is understood.
Text ads are simple ads that you might have seen on the right-hand side or at the top of your LinkedIn desktop feed.
They usually look something like this:
This shouldn’t be your first ad option as you’re probably not going to get enough clicks that will make a difference.
But if you have enough budget and want a multi-channel approach to lead generation – go for it!
This is the most interesting LinkedIn ad format.
They’re personalized for your leads based on their profiles.
So, for example, you can target people based on their job roles or industry.
Wondering if LinkedIn ads are worth it for your business?
Check out our full LinkedIn advertising and strategy for more info on this. We also offer a different solution that’s than ads within!
Now, let’s take a look at some more LinkedIn marketing solutions that can skyrocket your business.
Top 5+ LinkedIn Marketing Solutions
Before we discuss this, you should know that LinkedIn ads aren’t your only solution.
If anything, they get a reputation for being overly expensive while not getting the results you need.
If you don’t have a high budget for ads (or if you have no budget at all!), we offer 2 types of LinkedIn marketing solutions below: Free ones and unofficial ones (i.e. external LinkedIn solutions).
Here’s what you need to know:
Free LinkedIn marketing solutions
1. Profile optimization
This is where most of Linkedin marketing and lead generation begins.
You should optimize your profile before doing anything else.
Because, when a lead lands on your profile, they’ll want to know what you do in detail, what you’ve achieved, and how you can help them out.
If they’ve decided it’s relevant to their problems, they’ll probably read your summary section, and THEN, get in touch with you.
Your goal here is to clear any objections and answer questions they might have about your services.
As a rule of thumb, you should be as specific as possible when listing your achievements.
For example, in your LinkedIn tagline, you should summarize your main pitch in under 1 sentence, focusing on your main benefits.
Top to bottom, the following sections of your LinkedIn profile should be optimized before doing outreach:
- Background image.
- Profile image.
- Summary (about section).
- Featured content.
- Job experience.
- Skills & endorsements.
Your LinkedIn profile is like a personal landing page – optimize it with that in mind.
Wondering how to optimize your LinkedIn profile so that it’s generating leads on autopilot?
Check out our guide on LinkedIn profile optimization and other steps to prepare before launching an automated outreach campaign here.
2. LinkedIn analytics to track results
Did you know LinkedIn has a built-in analytics feature?
If your business has a social presence on LinkedIn (which it should), you must track your social medial goals – from recruitment to awareness and sales.
Thankfully, LinkedIn has a few different dashboard analytics solutions, such as:
- Analytics dashboard.
- Activity dashboard.
- LinkedIn post analytics.
- Company page analytics.
- Visitor analytics.
- And more.
When looking at LinkedIn analytics, you should keep the following in mind:
- What updates and what type of content drives the most engagement?
- Are you filtering engagement trends by periods? Identifying trends allow you to prioritize which days of the week you should post on for peak engagement.
- What does more detailed demographic data for your followers look like?
Check out the Hootsuite LinkedIn analytics for more info on how to measure and improve your social media ROI.
3. Content and promotion
Sharing and creating content is one of the best ways to grow your following and position yourself as a thought leader on LinkedIn.
Best of all, content marketing is free and requires nothing else but your time.
If you’re not sure what to write about, consider writing about your insights, strategies, case studies, and/or content that otherwise helps your target market overcome their problems.
Once you’ve published something worth sharing, consider promoting it in LinkedIn groups, other social media channels, and by reaching out to influencers in your niche.
As long as you keep doing this consistently, you should see your following start growing. And once you’ve proven you’re an authority figure in your niche, it’s only a matter of time until the leads start coming in from your content.
Now, while these free LinkedIn marketing solutions have been proven to work, their main disadvantage is that they’re time-consuming and it can take months to see the results kick in.
That is the case with inbound marketing in general.
However, if you’re looking for quick solutions that involve LinkedIn outreach, consider the following solutions that use external LinkedIn tools.
Unofficial LinkedIn marketing solutions
Yes, that’s us.
But hear us out, using Expandi for sales and lead generation is a proven marketing solution that’s been tested time after time.
Using LinkedIn message automation, there’s a lot you can pull off to skyrocket your business, including:
- Automating your connection requests to your target audience.
- Automating your follow-ups to ensure your sales leads respond and see your message.
- Integrate with other marketing tools to ensure true omni-channel outreach on different channels.
- Use advanced hyper-personalization so that your messages look authentic and handwritten.
- And more.
Check out our blog for more proven LinkedIn strategies and lead generation guides you can use today.
Hyperise is a personalization tool that you can insert in your sales funnel and outreach campaigns to 2x your conversions.
How does that work?
Well, for example, by integrating it with LinkedIn, you can insert hyper-personalized GIFs and images in your outreach social selling messages.
GIFs that automatically extract your prospect’s first name, profile picture, and other information as needed from their LinkedIn profile.
This has a lot of uses, especially in LinkedIn marketing as it’s a great way to stand out and have your prospect book a demo call.
Check out the Expandi Hyperise integration to learn how to set this up in LinkedIn.
Bonjoro allows you to create personalized videos at scale to spark relationships and drive action.
Instead of sending robotic emails or outreach messages, you can use Bonjoro to stand out and create lasting relationships through personal videos. Bonjoro makes it easy to truly personalize each video you send, with your customer data visible right at the time of the recording (e.g. if they watched the video yet).
Bonjoro gives you all the tools needed to master personal video and build powerful, memorable relationships with your customers.
After all, it’s much easier to remember someone once you know what the face behind the brand looks like.
Whether you’re working in SaaS, marketing, customer success, sales, or something else, Bonjoro is an ideal way to convert more leads and retain your customers for longer through personalized videos.
Finally, you can also integrate it into your existing workflows to level up your marketing funnel.
Check out our guide on LinkedIn CRM sales to learn how to start tracking your sales more efficiently.
To recap, LinkedIn is a goldmine for business marketing.
However, it requires time, strategy, and intelligent tools to achieve success
By using the right tools like Expandi, you’ll be saving time and the ROI will pay for itself.
Hopefully, this guide helped you choose the right LinkedIn marketing solution for your business.
If you’re ready to get started using LinkedIn automation to generate leads and grow your business, you can get started with a free 7-day trial using Expandi now.
Now, if you’re looking for more LinkedIn marketing content that will help your business grow, also check out: