12 must-have LinkedIn marketing tools in 2025

LinkedIn is not just for networking with like-minded professionals. It’s a lesser-known avenue to boost brand awareness, drive website traffic, and increase conversions.

So, if you want to grow your brand visibility or find prospects and leads in 2025, we got you.

This article covers the best LinkedIn marketing tools you must try to stand out amongst your peers.

What are LinkedIn marketing tools?

Let’s first understand what LinkedIn marketing is all about.

It’s where you use LinkedIn to enhance your brand visibility and build awareness so your target customers can start recognizing your brand or solutions as something they could use or rely on. 

LinkedIn tools for marketing help in these various arenas and reduce the immense manual effort and time you spend trying to reach your target audience. 

For example, Expandi is a LinkedIn marketing automation tool for busy sales and marketing folks who wish to automate marketing campaigns and eliminate manual outreach. 

What’s the purpose of LinkedIn marketing tools?

Why invest in LinkedIn B2B marketing tools? Here are the biggest benefits of using them:

• Valuable content that attracts the right people 

LinkedIn is the perfect place to share thought-leadership content and showcase your expertise. Be it via short posts or longer articles, LinkedIn pushes high-quality content.

Suppose your company specializes in no-code web development. Sharing industry trends, statistics, and insights around this topic can get your content in front of your target audience. AI tools for LinkedIn marketing like Copy.ai or Writesonic are great for this use case.

• Engagement with your network 

LinkedIn is the world’s largest professional network, making it an ideal candidate to grow long-term connections. 

Some LinkedIn marketing tools focus on garnering engagement from your target customers by customizing interactions or providing dashboards for engagement management.

• Leveraging analytics to refine your marketing strategies

LinkedIn marketing tools uncover key insights on metrics like brand mentions, likes, shares, top-performing posts, etc., so you can fine-tune your marketing efforts and use these analytics to grow your brand presence. 

12 best LinkedIn marketing tools you must try 

Here’s a rundown the top LinkedIn marketing tools for this year:

1. Native LinkedIn marketing tools

LinkedIn strongly supports professionals who’d like to achieve their marketing goals using the platform. There are several free and paid native LinkedIn tools you could use for your marketing objectives.

LinkedIn’s native analytics, for instance, is a free built-in tool that lets you track profile and content performance and engagement metrics:

Paid marketing tools include LinkedIn Ads, Sales Navigator, advanced profile analytics, and the Campaign Manager.

Key features 

• The Campaign Manager lets you create results-oriented marketing campaigns and track and manage LinkedIn Ads’ performance

• LinkedIn’s free native analytics top features include follower insights, engagement metric tracking, post performance, and competitor insights

• Native analytics can be more advanced for Premium users. You can access more in-depth competitor comparisons and track advanced metrics

Pricing 

LinkedIn native analytics (basic version) is free of cost.

The Campaign Manager pricing depends on your ad budget. So, on average, $25 for beginners and up to $100 for more experienced marketers.

2. Taplio

Taplio is an AI-powered LinkedIn marketing tool that helps you grow your personal brand by creating viral content, identifying top influencers in your field, scheduling posts, engaging with target leads, and more.

It has an extensive suite of built-in tools for businesses looking to automate and optimize their LinkedIn presence. 

Key features 

• Decodes viral LinkedIn posts for ideas so you can use them for inspiration and create a high-performing post for your own feed

• Get a clear overview of your LinkedIn marketing campaigns with Taplio’s visual analytics. For example, get detailed post performance statistics like views, engagement rates, likes, replies, etc.

• Find people who recently engaged with your content and extract their posts so you can return the favor, thus growing your network organically

Pricing

Taplio has three-tiered pricing. The Starter, starting from $39/mo, is for individual marketers or salespeople who want to grow their following or get in front of their target clients with high-quality posts.

The Standard and Pro plans include more AI features and templates. 

3. Writesonic 

LinkedIn users post about 2 million posts, articles, and videos daily. And Writesonic is your tool to stand out from this stiff competition and make your LinkedIn articles shine.

Writesonic is built on SEO principles and can generate fully fact-checked articles in minutes on trending topics in your industry space. 

For example, you enter a topic, select keywords and references, finalize the outline, and wait for the tool to whip out an upload-ready article to grow your brand through LinkedIn content marketing. 

Key features 

• Performs brand voice and style customization so your articles align with your brand aesthetic and give a human-written touch
• In-depth research before generating content pieces, so your thought-leadership-like LinkedIn articles are not compromised on quality or accuracy

• Generate pre-optimized LinkedIn ad descriptions and ad headlines for your marketing campaigns

Pricing

Writesonic has separate plans for individuals and teams. The above snapshot is the tool’s team pricing plans. 

Standard is for smaller teams and is priced at $99/mo for monthly payments. However, this doesn’t include competitor benchmarking and content gap analysis. Larger teams and SEO marketers can opt for the Professional or Advanced plans which are more expensive and offer extra credits.

4. Supergrow 

Supergrow is a LinkedIn personal branding tool for professionals looking to turn ideas into intriguing LinkedIn content on auto-pilot. 

The tool lets you create voice notes on the go or upload pre-existing audio and processes them into written and editable LinkedIn posts. This is a great use case for busy salespeople and business owners looking to save time writing prospect-specific content from scratch. 

Key features 

• Post-generation templates to guide you through the LinkedIn content process 

• Turn ideas into LinkedIn content to grow your personal brand and get in front of your target audience 

• Supergrow Engage is an all-in-one dashboard where you can sort prospect contacts so you never miss engaging with them on LinkedIn

Pricing

Supergrow is quite affordable but is limited to LinkedIn content generation and engagement tracking. 

Its most basic plan is priced at $19/mo and agency plans can go up to $100/mo. All plans come with an overall word limit. 

5. SproutSocial 

SproutSocial is basically a social media management platform. However, its LinkedIn integration includes several LinkedIn marketing functionalities, such as content scheduling, auto-publishing, reply management, and analytics. 

Key features 

• You can track in-depth LinkedIn analytics and generate reports on metrics like follower growth, organic posts’ engagement, ad engagement, and more

• Use of AI to perform social listening around conversations and visualize what the top keywords or hashtags to be used are

Pricing

SproutSocial can be expensive for SMBs and smaller teams, but remember, it has a social suite of marketing tools and not just for LinkedIn.

Its most basic plan costs you $249/mo but does not include reporting or detailed marketing analytics.

For that, you must invest in the Professional plan that’s priced at $399/mo.

6. Hootsuite

Hootsuite is an extensive LinkedIn marketing tool with features extending from post scheduling to advertising and analytics. The tool also has AI to help you generate fresh LinkedIn content using its real-time insights. 

However, the tool is most suitable for enterprises that need a complete suite of features for all social platforms and not just LinkedIn. 

Key features 

• Advanced analytics (only under Business and Enterprise plans) lets you build custom metrics to track your LinkedIn growth 

• Social listening to boost your brand reputation by commenting on top influencer LinkedIn posts 

• Hootsuite’s OwlyWriter AI is a LinkedIn-friendly scheduler that you can use to bulk post, generate captions, and more

Pricing

Hootsuite has plans starting from $99/mo. It includes most content management and engagement features. But you must invest on the Team or Enterprise plans for advanced LinkedIn analytics and to access engagement automation tools.

7. Crystal

Crystal or Crystal Knows is best for sales reps in search of a well-refined way to learn more about their prospects before outreach. It’s a Chrome extension that generates target buyer insights like their communication styles, phrases, tone of voice, and the best times to reach out.

Key features 

• Increases target buyer response rates to your outreach efforts by preparing you with exclusive buyer insights beforehand

• Detailed personality data to have a clear understanding of prospects’ objections and ways to handle them

• Segmentation Builder to build tailored user segments using their personality data and improve sales and marketing outcomes

Pricing 

The free trial comes with a LinkedIn extension and a writing assistant but has no in-depth insights. Paid plans start from $49/mo and offer limited access to buyer profiles. You can set your custom limits if you’re using the Business or the Enrichment plans. 

8. Lempod

Lempod is a LinkedIn marketing automation tool useful for businesses looking to increase brand visibility through strategized marketing campaigns. It also helps you join relevant LinkedIn engagement pods for rapid LinkedIn content reach.

Key features 

• Safe engagement from verified LinkedIn pods where other like-minded professionals in your industry hang out and are most likely to engage with your content

• Increase LinkedIn post views and profile reach by tracking several engagement metrics and receiving tailored insights for future strategies

Pricing

Lempod has very straightforward plans. The Marketplace plan lets you join any number of engagement pods and creates your own pod but limits the number of users on each pod. 

The Private Business Pod plan is best for bigger teams who need a separate company pod without any user limit. Both plans include analytics. 

9. Copy.ai

Copy.ai is a versatile marketing tool offering AI-driven solutions for sales and marketing teams. It automates time-consuming manual tasks like writing follow-up emails, nurturing leads, building relationships, and more.

Key features 

• AI-driven workflows that enable teams to create, manage, and execute complex processes and customize them on the go

• Advanced AI algorithms to churn multiple unique LinkedIn posts and add them to your content strategy 

• Generates varied content types like sales emails, social posts, blogs, ad copy, and more

Pricing 

Copy.ai has custom pricing and needs you to speak to their sales team.

10. Clay

Clay is an AI tool with interesting messaging and data enrichment functionalities useful for marketing and outreach campaigns. 

The AI research agent, referred to as Claygent, automatically creates your target ICPs and researches your top competitors and what their marketing strategies look like.

Key features 

• Efficient data enrichment workflows that automatically reach out to leads with the highest scores and help turn them into customers

• AI Message Writer to draft hyper-personalized connection messages and InMails using templates

• Generate target ICPs using pre-made templates and prepare a list of leads ready for outreach

Pricing

Clay prices its plans based on the number of credits and company searches monthly. These are customizable with credit roll-over options. 

The plans start from $149/mo and go up to $800 to $2000/mo. 

11. Expandi

Expandi is the safest LinkedIn marketing automation and outreach tool for businesses who want to leverage an easy-to-use, versatile tool for automated outreach and rich insights.

You can set up targeted and super personalized LinkedIn outreach campaigns by scraping prospects across LinkedIn mediums like groups, events, alumni, and more. 

Key features 

• Cut down on manual work by auto-generating hyper-personalized LinkedIn messages and emails using Expandi’s custom campaigns and collect responses in no time

• Strictly follows LinkedIn’s automation guidelines and assures account safety 

• Manage multiple campaigns from a single, no-fuss dashboard 

• Use Smart Sequences to create your own automatic LinkedIn outreach scenarios based on your potential customers’ behaviors. For example, add auto-actions before sending a connection request. Expandi can visit a lead’s LinkedIn profile and engage with their latest post so you can reach out to them after establishing familiarity 

Expandi’s upcoming AI feature — The AI Analyzer:

AI Analyzer is an AI-powered campaign assistant that automates key campaign management steps, such as goal setting, crafting messages, reply generation, and sentiment analysis. 

Unlike manual campaigns, the AI Analyzer will be a game-changer for effective campaign management.

Pricing

Expandi has a 7-day all-access free trial, after which it’s $99/mo and includes every feature the tool can offer. If you’re an agency, you can reach out to the team for a custom price. 

12. Shield 

Shield is a LinkedIn analytics tool that puts all your metrics into one simple dashboard. You can track your LinkedIn content performance, activity, connection approvals, audience demographics, and more.

Key features 

• Save inspiring posts with Shield’s Collections and refer to them later for quick access and reporting

• Watch how your LinkedIn profile performs by accessing advanced profile analytics right on the dashboard

• Keep track of your target customers, their profiles, and LinkedIn interactions with you with Shield’s Workspaces

Pricing

Shield has pricing plans for individual creators and businesses. They are priced at $25/mo and $25/profile/mo respectively. It follows a pay-as-you-go pricing model and includes all tool functionalities for both plans.

Wrapping up

It’s not easy to find and stick to one LinkedIn marketing tool. 

However, look for the top factors like LinkedIn profile safety, ease of use, affordability, scalability, and overall ROI when shortlisting the best LinkedIn marketing tools. 

One LinkedIn tool that ticks all these boxes is Expandi.

It’s a versatile LinkedIn automation and outreach expert that does all the heavy lifting for you while generating top-quality leads. 

Sign up for the free trial today!