7 LinkedIn Analytics Tools To Optimize Your Social Selling

11 mins

If all you have is a hammer, everything looks like a nail.

Whether you’re using LinkedIn for social selling, lead generation, recruiting, or something else entirely, it’s important you’re using the right tools to measure your LinkedIn activity.

LinkedIn analytics tools help you measure specific metrics and progress so you know what’s working and what’s not.

Why does that matter?

Analytic tools help you measure your ROI, impressions, and reach your content goals.

But more importantly, they help provide actionable insights so you make better business decisions.

For example, let’s say you launched 2 LinkedIn outreach campaigns according to your social selling strategy.

  • With campaign 1, 57% of people accepted your connection request and 37% of them replied.
  • With campaign 2, 67% accepted your request, with a 41% reply rate.

Which LinkedIn campaign performed better?

Naturally, it would be the latter. This is because you have access to the analytics and can say for certain it gave you better results.

Without the right tools, your assumption would be a shot in the dark. You’d just be assuming and making important business decisions without following the data. Wasting money without even knowing!

With the LinkedIn analytics tools we’re about to cover below, you’ll be able to make more meaningful decisions, based on real data, and optimize your social selling as a result.

What’s social selling and what should you be looking for in the right analytics tool?

We’ll cover all that and more below. Read on to learn:

  • What LinkedIn analytics should you be measuring? Overview and why this is important
  • Top 7 LinkedIn analytics tools to optimize and get the most out of your social selling efforts

analytics linkedin
But before we get started with that…

Are you in our private Facebook group yet?

As important as LinkedIn analytics tools are, you should also be following the latest social selling and outreach best practices if you want your outreach campaigns to be successful. For an inside look into this, be sure to join The LinkedIn Outreach Family.

What LinkedIn Analytics Should You Be Measuring And Why Is This Important?

Data is the backbone of marketing.

If you can’t prove something works – what’s the point?

As far as LinkedIn is concerned, this usually involves metrics like:

  • Your connection request rate.
  • Your reply rate.
  • How many meetings you’re booking.
  • And so on.

This is essentially based on how you approach your LinkedIn sales pipeline. For most businesses, this includes taking a sales prospect across the awareness, interest, decision, and action stages.

linked in analytics

And to optimize this so you’re making more sales in the end, you need the right analytics tools.

While LinkedIn already provides some native analytics access, they’re not enough if you’re doing LinkedIn outreach at scale.

But let’s first take a look at what this includes.

What LinkedIn page analytics can you access?

LinkedIn analytics is a powerful feature of the platform that allows you to track and assess your performance on LinkedIn.

To view your company page’s data, you’ll need to have administrator status on the page and click on the Analytics tab.

Linkedin analytics atab

Under it, you’ll find a personalized dashboard and graph of certain key metrics, such as:

  • Updates – Effectiveness of your updates to evaluate the quality of content you’re sharing.
  • Followers – Demographics and sources of your followers.
  • Visitors – Demographics and sources of your visitors.
  • Competitors – To compare page followership and content engagement with competitors.
  • Employee Advocacy – Employee and member engagement from content recommended to employees.
  • Talent Brand – Engagement with your Career pages.

linkedin visitor mertics

This is for the company page, however, for your personal profile, you can access analytic metrics such as:

  • Post impressions (likes, comments, etc.).
  • How many people viewed your post or video.
  • How many people viewed your profile or are searching for your profile. See our guide on LinkedIn SEO for more info on this.
  • Your SSI (see below).
  • And more.

who viewed linkedin account

Your SSI (Social Selling Index) is a unique LinkedIn metric that determines your profile’s rank.

Essentially, it’s based on 4 pillars:

  • Establishing your professional brand.
  • Finding the right people.
  • Engaging with insights.
  • Building relationships.

Social Selling Index

And the higher your SSI is – the better.

The reason we’re talking about this is because you’ll want to optimize your profile as much as possible before doing any social selling or lead generation.

See our guide on how to boost your LinkedIn SSI for more info on that.

What are some important social selling analytics on LinkedIn?

LinkedIn social selling is all about leveraging your network and professional brand to find the right prospects, build relationships, and achieve your sales goals.

There are many ways to do this, including:

  • Creating content.
  • Hosting webinars to position yourself as an industry expert.
  • Doing outreach with the right LinkedIn automation tools.
  • Building relationships with the right people instead of selling right away.
  • Using LinkedIn polls for lead generation.
  • Using a combination of InMails and emails to follow up with your prospects.
  • Giving away value without expectations.
  • And more.

Now, what are some metrics you should be tracking when doing social selling on LinkedIn?

You should consider key performance indicators such as your:

  • Outreach connection request acceptance rate.
  • How many people replied after connecting.
  • Content engagement rate.
  • Prospect referrals.
  • Number of conversations started.
  • Meetings booked.
  • And of course, revenue generated.

Note: If you want to incorporate emails as part of your social selling, also see our guide on email marketing KPIs.

At the same time, keep in mind, depending on what you’re trying to measure, not all analytics tools will be relevant.

Expandi, for example, is ideal for measuring and automating your LinkedIn outreach campaigns. It won’t help you analyze your content reach, however, because that’s not what it was designed for.

Now, with this in mind, let’s take a look at some of the best LinkedIn analytics tools to optimize your social selling and how to get the most out of each tool.

Top 7 LinkedIn Analytics Tools To Optimize And Get The Most Out Of Your Social Selling

Ready to increase your conversions, measure your engagement, and boost your LinkedIn outreach metrics?

The LinkedIn analytics tools we’ll be covering below include:


  • Expandi.
  • Keyhole.
  • Whatagraph.
  • Hootsuite.
  • SocialPilot.
  • Shield.
  • Inlytics.

Now, let’s get started.

1. Expandi

best tool for linkedin analytics

Expandi, yes, the website you’re on, is the safest LinkedIn social selling tool on the market.

With Expandi, you don’t even need to be a sales pro to set up sophisticated outreach flows.

This is because the way we approach social selling is based on “if-this-then-that” flows.

Meaning, you can set up automated LinkedIn outreach campaigns based on almost every constraint.

For example, what to do if: 

  • A lead doesn’t accept your request.
  • They accept your request.
  • If they reply or not.
  • If they have an email associated with their LinkedIn account. If so, follow up via email automatically.
  • They’ve opened your InMail.
  • You’re already connected.
  • And more.

Then, based on that you can include certain actions such as visiting profiles, sending a follow-up message, connection requests, and so on.

set up automated LinkedIn outreach

And to make sure your LinkedIn account doesn’t get suspended, we follow the latest security practices, such as:

  • Mimicking human behavior.
  • Including a random delay between your actions.
  • Being fully cloud-based with a dedicated IP-address.
  • Including smart limits.
  • Auto warm-up features.
  • And more.

If you need a more detailed overview of all this, be sure to see our full guide on LinkedIn message automation

Who is it for:

Expandi was designed for growth hackers, agency owners, sales teams, marketers, and people managing multiple LinkedIn accounts.

Key features:

Key features of Expandi include:

  • Omnichannel outreach to reach your prospects on multiple channels (LinkedIn, email).
    • Webhooks to integrate Expandi with your other marketing tools.
    • Smart inbox so your messages don’t get lost and become easier to track with filters.
  • Dynamic personalization to include hyper-personalized images and GIFs to skyrocket your reply rate.

What social selling metrics does it track:

With Expandi, you can track social selling metrics such as:

  • How many people accepted your connection request.
  • How many people replied to your follow-ups.
  • Your weekly social selling index.
  • Which of your campaigns performed better as per your A/B tests.
  • How many meetings you booked (if you integrate Expandi with Calendly, for example).
  • How many of your prospects end up as leads in your CRM. See how to integrate your CRM with LinkedIn here.
  • And more. 

2. Keyhole

linked in analytics

Keyhole automates your social media reports to generate beautiful, shareable reports in seconds.

As of now, they focus on almost all social media channels – TikTok, Twitter, Instagram, Facebook, YouTube, and of course, LinkedIn.

One of the most important parts of analyzing your social selling analytics is to determine how your content is performing, which posts have the most engagement, and what your audience is looking for.

Then, based on their analytics and insights, you can:

  • Identify your top posts in seconds.
  • Find top follower industries.
  • Compare your brand accounts.
  • Analyze LinkedIn hashtags.
  • And more.

Who is it for:

Keyhole offers social selling analytics for many different segments, including:

  • Agencies.
  • Enterprises.
  • Nonprofits.
  • Entertainment brands.
  • eSport organizations.
  • And B2C brands.

Key features:

Keyhole key features include:

  • Influencer tracking.
  • Social media account monitoring.
  • Hashtag analytics.
  • Publishing and scheduling posts.
  • Keyword tracking.
  • And more.

What social selling metrics does it track:

With Keyhole, you can track LinkedIn analytics such as:


  • Number of post engagements, engagement rate, impressions, and more.
  • Follower insights and which industries your followers belong to.
  • Bigger picture of how your LinkedIn is performing compared to the rest of your socials.
  • Which hashtags your audience likes and how often you should be using them.
  • And more.

3. Whatagraph

linkedin page analytics

Whatagraph is another proven analytics reporting tool that lets you stay on top of your KPIs to transform them into actionable insights.

Using Whatagraph, you can get beautiful reports in minutes instead of hours. Automatically pulling in data from 40+ different sources to your reports so you never have to worry about manually creating and sending a report again.

For marketing professionals who want to track campaign results across different channels, Whatagraph can be a convenient way to visualize your growth, interactions, and other social selling metrics.

On top of that, if you’re going to use it for client reports, you can even add your company logo and build a custom color scheme as a cherry on top.

Who is it for:

Whatagraph offers analytic reporting features for:

  • Marketing agencies.
  • In-house marketers focusing on social selling.
  • Software companies.
  • Marketers focusing on multiple channels at once.
  • And more.

Key features:

Marketers using Whatagraph enjoy analytic features such as:

  • Cross-channel reporting.
  • Automated report delivery.
  • Custom data and API.
  • Pre-made report templates.
  • 40+ Integrations.
  • White-label reports.
  • And more.

What social selling metrics does it track:

With Whatagraph, you track social selling analytic data such as:

  • Page, post, and engagement insights and KPIs.
  • LinkedIn advertising results.
  • Audience demographic insights.
  • Custom data through Google Sheets and Public API integrations.
  • And more.

4. Hootsuite

linkedin analytics tool free

Hootsuite, traditionally, is a social media marketing and management dashboard software. 

With it, marketers grow their reach and get more business opportunities with social media.

They offer social media tools for 20+ social networks, including Facebook, Instagram, YouTube, LinkedIn, and many more.

Though their primary features are about scheduling posts, they offer a lot of analytical insights into how your content is performing.

Who is it for:

More than 18 million professionals use HootSuite to manage their social media. But some of their biggest industries include:

  • Financial services.
  • Higher education.
  • Health care.
  • Government.
  • Marketing agencies and in-house departments.

Key features:

Hootsuite optimizes your social selling through features related to content creation, such as:

  • Publishing and scheduling content.
  • Engaging customers across different channels in one place.
  • Promoting organic content with paid ads.
  • Monitoring activity and staying informed about market trends.
  • Analyzing results and performance across all social media channels.

What social selling metrics does it track:

While Hootsuite is ideal for scheduling and publishing content, the software also helps you optimize your social selling by tracking your organic, owned, and earned metrics such as:


  • LinkedIn page metrics such as page engagement rate, followers, clicks, reactions, post time watched, post video viewers, post clicks, and more.
  • LinkedIn profile metrics such as connections, post comments, post reactions, top posts, and more.
  • LinkedIn ad metrics such as button clicks, card clicks and impressions, likes and comments, website conversions, clicks-to-landing page, and many more.

5. SocialPilot

linkedin analytics report

SocialPilot is another all-in-one social media marketing and social selling tool that helps with all things publishing, analytics, and seamless collaboration for teams.

The tool specializes in publishing and scheduling, analytics and reports, engagement, collaboration, and a custom white-label solution.

Let’s take a look at how it works in more detail and see who it’s for below.

Who is it for:

SocialPilot is mainly the right fit for:

  • Smal businesses and professionals looking for an affordable social media tool.
  • Marketing agency and teams to manage their clients’ social accounts efficiently with easy collaboration.
  • Enterprise teams looking for a custom solution with specific needs.

Key features:

As mentioned above, SocialPilot mainly helps with publishing, collaborating, and management.

For this, they offer key social selling features such as:

  • Social media scheduling, calendar, as well as bulk scheduling.
  • Content curation.
  • RSS feed automation.
  • Optional browser extension.
  • Seamless, all-in-one-place client and team management.
  • Social media analytics and performance overview.

What social selling metrics does it track:

With SocialPilot, you can optimize your social selling by peeking under the hood for analytic indicators such as:

  • Content performance.
  • Audience insights.
  • Identifying your biggest fans and their demographics.
  • Best time to post.
  • Comprehensive analytics to share via PDF.
  • And more.

6. Shield

linkedin analytics for personal page

Shield is a fairly straightforward LinkedIn analytics tool for personal brands mainly.

To improve your social selling, Shield primarily focuses on actionable insights into your content.

For example, instead of simply knowing that your post got 10,000 views, you probably also want to know how that compares to your other posts and how your content marketing is performing.

That’s where Shield comes in.

Depending on your needs, you can opt-in for the Starter, Creator, or Influencer pricing accordingly.

Who is it for:

  • Personal brands.
  • Content creators.
  • B2B brands.
  • Anyone interested in improving their LinkedIn content.

Key features:

When it comes to LinkedIn analytics, Shield comes packed with the following features:

  • Visual benchmarks for your content metrics.
  • Custom content labels.
  • Audience demographics.
  • Profile metrics (views, search appearances, etc.).
  • Content labels.
  • Network stats.
  • Earned media value calculator.
  • And more.

What social selling metrics does it track:

Shield is a fairly straightforward LinkedIn analytics tool. Here’s what you can track to improve your social selling:

  • Content activity and metric numbers.
  • LinkedIn profile metrics.
  • Audience engagement.
  • And more – all from an easily accessible dashboard.

7. Inlytics

linkedin analytics reports

Last but not least, Inlytics is a LinkedIn analytics tool that helps optimize your content performance and grow your influence.

Through its data, Inlytics provides actionable recommendations to help optimize your profile appearance as well as find content insights you otherwise wouldn’t have.

When it comes to social selling, you’ll want to know why people are engaging with your content. Or if they’re not, what you can do to improve your content marketing.

With that in mind, Inlytics helps you stop guessing and start creating better content.

Who is it for:

  • Personal brands.
  • Recruiters.
  • Marketers.
  • Salespeople.
  • Teams and businesses.
  • Coaches.
  • And more.

Key features:

Inlytics helps provide actionable recommendations through the following features:

  • Visualized performance data so everything’s understandable at a glance.
  • Profile improvement recommendations based on data.
  • Monitoring audience engagement.
  • Content calendar to schedule posts.
  • Data export.
  • Account sharing.
  • Other unique data to succeed on LinkedIn.

What social selling metrics does it track:

Inlytics provides actionable LinkedIn recommendations by tracking the following metrics:

  • Post impressions and related metrics.
  • Content performance.
  • Enhanced profile stats.

Keyhole key features include:

What social selling metrics does it track:

With Keyhole, you can track LinkedIn analytics such as:

  • Post engagement rate.
  • Top hashtags by engagement.
  • Top posts by engagement.
  • Social campaign reports over a time period.
  • And more.


That’s a wrap!

Hopefully, this guide to LinkedIn analytics was useful and you have a better idea of how to optimize your social selling efforts now.

To recap, as important as your content strategy and social selling are, it’s just as important that you’re analyzing your content so you know what works and what doesn’t. 

As such, you need the right LinkedIn analytics tools. Otherwise, mulling over LinkedIn data will be too time-consuming and ultimately, expensive.

Now, equipped with the right LinkedIn analytics tools covered above, you should have a better understanding of the actionable insights so you make the right decisions.

Lastly, a lot of LinkedIn social selling relies on outbound marketing

Things like sending connection requests, follow-up messages, and so on.

With Expandi, you can create automated social selling campaigns to generate more leads and book demos on autopilot.

Then, you’ll receive analytics and specific insights into how your campaigns are performing so you can always A/B test and improve your sales efforts.

Ready to take your LinkedIn social selling to the next level?

Request a demo for a free 7-day Expandi trial now!

Alternatively, if you’re looking for the latest LinkedIn and social selling proven tips, be sure to join our private Facebook group The LinkedIn Outreach Family too! In it, we’re covering the latest outreach campaigns and other ways to improve social selling tactics.


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  • The exact 1on1 examples we used (many times over) from our content plan (posts, video, polls)
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