Expandi vs Closely
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Why Choose Expandi Over Closely ?

Expandi vs Closely2026
Why Choose Expandi Over Closely ?

Getting your LinkedIn account restricted mid-campaign can kill weeks of pipeline work. It’s also the complaint that comes up most consistently in Closely’s user reviews.

If you’re evaluating both Expandi and Closely, that’s worth knowing upfront. This comparison covers where they differ on safety, features, and pricing, so you can make the right call before you start building campaigns. 

TL;DR

  • Closely is a good pick for easy set-up, solid LinkedIn outreach, for teams that don’t need complex workflows. But it falls short in flexibility and account safety. Once a campaign is running, you can’t pause and edit mid-sequence. Plus, there is higher chance of account restrictions based on reviews. 
  • Expandi is built to scale outreach. Its multichannel outreach backed by conditional logic adapts based on how leads respond. Plus, you get deeper personalization, account safety, and better team management features to manage your campaigns.

Expandi vs Closely

A Full Feature Comparison

Free Trial

14-days

14-days

Monthly

$99

$49 – $350

Yearly

$79

$29 – $206

Cloud-based / Dedicated IP address a dedicated IP is a private virtual environment where your automation tool logs in and performs actions on your behalf.
Access from unique, local IP-address
Daily limit ranges allow you to fine-tune your automated actions by setting specific minimum and maximum limits for daily activities.
Account Warm Up Account warm-up allows us to have a gradual increase in activity over time.
White Labels Use automation under your own brand
Smart Sequences Create highly customized outreach campaigns by dragging and dropping desired actions and conditions.
Email Automation Email follow-ups
Post engagement Discover potential leads by finding people who interacted with your or others’ posts.
Event Campaigns Automate event invites and follow-ups
Inbound Campaign Connect with potential leads who have shown interest in your profile
Mobile Connector A connector campaign that simulates mobile device interactions from desktops, enabling the sending of additional connection requests
Smart Campaign Prioritization to optimize your results within action limits, allocate your daily interactions strategically across your campaigns, giving priority to those that have demonstrated the highest ROI
Search/ Filters find the leads you’re looking for, verify their connection status, check if they replied to your campaign message, and see if they have an open account or available email.
Company Follow Invite Grow your company’s following with the Company Follow Invite campaign
Company Follow features source leads from company pages. Company owners can harvest 1st, 2nd, or 3rd degree connections, while others can access followers within their network.
Group Scrape people from a specific group on that you are the owner of or a member of it
Event
Webhooks automated HTTP callbacks triggered by specific events. Leverage them to seamlessly transfer automation data to your CRM or Zapier for efficient workflow management
Open account feature through the same API manage multiple client accounts directly from automation, eliminating the need for frequent manual logins ( available with 20+ accounts)
Granular permission settings
Dedicated Customers Success Manager
Customer support
Hyper personalization use image and video personalization integrating with Sendspark and Hyperize
Ignore Titles automatically exclude unnecessary information in messages, such as abbreviations of titles or roles, company formation, etc. (e.g., Mr, Ms, LTD, LCC).
Blacklist automated filtering of unwanted contacts. Users can blacklist individuals on either a per-account or company-wide basis.
Last Update 30th Mar, 2026

Now You know why Expandi is the obvious choice

Whether you’re a beginner or a pro, a business development Newbie or a LinkedIn Boss, a fan of Recruitment on LinkedIn or a networking guru, everyone turns to Expandi to supercharge their outreach game.

Still in doubt? Expandi is more

Secure. Cloud-Based Solution with country Proxy Selection.With Warm-Up with Human-like Automation

Adaptable. We stay ahead of updates, ensuring seamless adaptability to any changes.

Convenient. Invite as many clients as you want with no extra charge. And manage all their accounts conveniently from a single account.

Flexible. Create an unlimited number of Roles & Permissions with granular access to the platform for teammates and clients.

Trackable. Track team performance on an intuitive dashboard. Save more than 6 hours weekly per account by using tags, filters, and inbox management.

Integrative. Receive all replies and your hot leads directly in Slack or any chosen tool, and distribute performance reports to other tools, all using webhooks.

Smart. Share best-performing Expandi Campaigns inside the team in a few clicks.

Scalable. Accelerate Growth with Human-Like Automation to boost conversions with personalized, condition-based flows. Engage and warm up contacts before requesting connection.

People like you use
Expandi to generate
leads and grow faster

Stacey G.

Customer Loyalty Manager
Mid-Market (51-1000 emp.)

It has been a game-changer for my agency. With Expandi, I was able to simplify the setup and management process with new roles and permissions, which has been a huge relief for me. One of the best features of Expandi is its ability to work with a team and monitor campaign performance. This feature has made it easy for me to manage my team and track progress, saving me a lot of time. The integration with our CRM has been particularly helpful too. The history feature of Expandi has also been beneficial in helping me keep track of the progress of our campaigns. Overall, Expandi offers a variety of useful features at a good price, making it the best platform I’ve tried so far.

Andrew K.

Head of SDR
Mid-Market (51-1000 emp.)

As a SDR team lead, I was on the hunt for a tool to assist with our outbound efforts. After testing multiple solutions, Expandi quickly stood out as the best option. Not only did it prove to be more effective than the other tools we tested, but it also provided additional value for our Product marketing team. We were able to A/B test messaging and positioning to update our buyer persona. As a B2B company, advertising can be costly, but Expandi proved to be a cost-effective solution that not only helped with sales but also with our product management and marketing goals.

Aleksandra K.

Public Relations Manager
Mid-Market (51-1000 emp.)

I’ve been thoroughly impressed with the software’s ability to personalize and automate sequences for outreach prospecting. The possibility of sending automated outreach event invitations to targeted audiences has streamlined our attendance and engagement rates which is obviously great. Expandi is a nice tool for its price for outreach efforts because of the many features they offer, relatively easy setup process, and communication. We significantly increased our reply rates more efficiently as we didn’t have to spend lots of time on routine and monotone work. I am satisfied with the product and can recommend Expandi as a great outreach tool.

Hanna B.

Head of Sales Department
Small-Business(50 or fewer emp.)

As a Head of Sales I’m focusing on team management, ROI and overall efficiency. The platform offers open access to various features and accounts, facilitating seamless collaboration and transparency within our team. We can easily assign tasks, track progress, and share insights, leading to better coordination and improved efficiency across the board.

Besides that Expandi changed the way we identify and engage with our target audience. The platform offers a wealth of features that have empowered us to scrape high-value audiences with precision and ease. By leveraging Expandi we can identify prospects based on specific criteria. This enhanced targeting has enabled us to tailor our messaging, ensuring that our outreach efforts are personalized and resonate with our audience. As a result, we have witnessed a significant increase in engagement and conversions, with much better reply rates.

Ian N.

Co-Founder
Small business (50 or fewer emp.)

I’ve been using Expandi for about 3 years now, and the thing that stands out the most is the adaptability of the platform. outreach and social selling generally is a moving target, what worked yesterday, wont necessarily be the best strategy tomorrow.
Keeping up with this and what is best practice can be a big task in itself, but with Expandi you don’t need to worry about that, as they don’t just have brilliant people in place to educate you on the best processes, they are also constantly evolving their platform to support new and enhanced use-cases.
This means you can focus your time on utilsing the provided tools, rather than trying to figure out what are the best strategies. Having used many other outreach engagement tools before Expandi, this was a game changer for me, and have never looked back.

Stacey G.

Customer Loyalty Manager
Mid-Market (51-1000 emp.)

It has been a game-changer for my agency. With Expandi, I was able to simplify the setup and management process with new roles and permissions, which has been a huge relief for me. One of the best features of Expandi is its ability to work with a team and monitor campaign performance. This feature has made it easy for me to manage my team and track progress, saving me a lot of time. The integration with our CRM has been particularly helpful too. The history feature of Expandi has also been beneficial in helping me keep track of the progress of our campaigns. Overall, Expandi offers a variety of useful features at a good price, making it the best platform I’ve tried so far.

Andrew K.

Head of SDR
Mid-Market (51-1000 emp.)

As a SDR team lead, I was on the hunt for a tool to assist with our outbound efforts. After testing multiple solutions, Expandi quickly stood out as the best option. Not only did it prove to be more effective than the other tools we tested, but it also provided additional value for our Product marketing team. We were able to A/B test messaging and positioning to update our buyer persona. As a B2B company, advertising can be costly, but Expandi proved to be a cost-effective solution that not only helped with sales but also with our product management and marketing goals.

Aleksandra K.

Public Relations Manager
Mid-Market (51-1000 emp.)

I’ve been thoroughly impressed with the software’s ability to personalize and automate sequences for outreach prospecting. The possibility of sending automated outreach event invitations to targeted audiences has streamlined our attendance and engagement rates which is obviously great. Expandi is a nice tool for its price for outreach efforts because of the many features they offer, relatively easy setup process, and communication. We significantly increased our reply rates more efficiently as we didn’t have to spend lots of time on routine and monotone work. I am satisfied with the product and can recommend Expandi as a great outreach tool.

Hanna B.

Head of Sales Department
Small-Business(50 or fewer emp.)

As a Head of Sales I’m focusing on team management, ROI and overall efficiency. The platform offers open access to various features and accounts, facilitating seamless collaboration and transparency within our team. We can easily assign tasks, track progress, and share insights, leading to better coordination and improved efficiency across the board.

Besides that Expandi changed the way we identify and engage with our target audience. The platform offers a wealth of features that have empowered us to scrape high-value audiences with precision and ease. By leveraging Expandi we can identify prospects based on specific criteria. This enhanced targeting has enabled us to tailor our messaging, ensuring that our outreach efforts are personalized and resonate with our audience. As a result, we have witnessed a significant increase in engagement and conversions, with much better reply rates.

Ian N.

Co-Founder
Small business (50 or fewer emp.)

I’ve been using Expandi for about 3 years now, and the thing that stands out the most is the adaptability of the platform. outreach and social selling generally is a moving target, what worked yesterday, wont necessarily be the best strategy tomorrow.
Keeping up with this and what is best practice can be a big task in itself, but with Expandi you don’t need to worry about that, as they don’t just have brilliant people in place to educate you on the best processes, they are also constantly evolving their platform to support new and enhanced use-cases.
This means you can focus your time on utilsing the provided tools, rather than trying to figure out what are the best strategies. Having used many other outreach engagement tools before Expandi, this was a game changer for me, and have never looked back.

Closely Reviews: What Real Users Are Saying

What Are the Pros of Closely?

Just like any tool in the market, Closely has its advantages. Here are some benefits of using the tool based on insights from review sites like G2 and AppSumo.

  • Intuitive interface: Closely is easy to use and navigate. With its intuitive interface, you can set it up and use it without requiring special training or instructions. This makes it perfect for any user without a technical background.
  • Combines LinkedIn + email: Many users report that Closely automatically integrates LinkedIn actions with email follow-ups, eliminating the need to juggle multiple tools. For example, you can create automated campaigns to reach out to leads in seconds, so you don’t have to engage in manual efforts. 
  • AI personalization: It tailors messages and sequences to improve engagement. Alongside its AI-generated, human-like messages, you’re more likely to receive a response from your prospects. 

What are the Cons of Closely?

While it delivers in some areas, there are also turn-offs that become more noticeable as your outreach needs grow. Let’s see what reviewers from G2 and AppSumo have to say. 

  • Less flexibility: Although Closely offers flexibility as its core feature, the workflow flexibility feels limited. For example, one user from G2 claims they couldn’t edit their data after a CSV upload or pause campaigns after it runs. These small friction points can feel frustrating, especially when you’re managing a high-volume campaign.
  • Integration issues: Closely integrates with other tools but users report manual imports, synchronization issues, and duplicate entries with CRMs and APIs. Here’s how one reviewer on AppSumo puts it: “HubSpot Integration creates duplicate entries and does not sync emails or LinkedIn messages despite that option being checked.”
  • Account safety: Unlike other LinkedIn automation tools, using Closely involves certain risks. Many users from G2 and AppSumo report that their LinkedIn accounts got banned after using the tool. First, they receive a warning from LinkedIn for automated activity. Then, the platform restricts access after a few days.
  • Poor customer support: Reviews describe support as slow or unresponsive, and in some cases, not knowledgeable enough to resolve issues quickly. Complaints also include billing/cancellation issues with unclear policies and unexpected charges.

Closely Pricing

Closely offers a free trial and keeps its pricing relatively flexible. However, this pricing model is structured around the number of LinkedIn accounts and credits you need.

  • Starter plan: Billed annually at $29/month, it grants access to one LinkedIn account and unlimited email accounts. It’s clearly designed for individuals or small-scale outreach. 
  • Growth plan: For $87/month billed annually, it expands to three LinkedIn accounts and adds monthly credits for emails, phone data, or AI personalization. 
  • Essential plan: At $145 per month (billed annually), you get five LinkedIn accounts to supercharge your outreach efforts. 
  • Custom plan: It includes a white-label plan that costs around $206/month for unlimited seats.

What Makes Expandi Better than Closely?

If you want basic LinkedIn automation capabilities, Closely is an ideal choice. But if you want a tool that offers functional LinkedIn scraping, advanced sequences, and account safety, you can find it all in Expandi. 

It’s built for teams that want real-time data and run campaigns without risking their LinkedIn account. Here’s how Expandi outperforms Closely.

1. LinkedIn + email in one powerful sequence

Closely leans heavily on LinkedIn, so your outreach is mostly limited to that channel. On the flip side, Expandi combines LinkedIn actions and email into a single sequence with powerful conditional logic.

Unlike Closely, Expandi can branch based on a prospect’s actions. For example, if a prospect ignores your connection request, it can automatically follow up via email instead. Besides, all these campaigns run within the same workflow. This reduces manual efforts and increases your chances of getting a response, because you’re not relying on just one touchpoint.

2. Integration that works

Closely users often run into friction when trying to connect the tool with other platforms, which slows down their workflow. Expandi focuses on making integrations actually usable. 

No synchronization issues or duplicate entries. It connects seamlessly with the rest of your sales stack for easy data transfer and streamlined workflow.

3. Account safety

With Closely, you risk receiving a LinkedIn warning or having your account restricted. In contrast, Expandi prioritizes your account’s safety. 

With cloud-based infrastructure, account warmup, and randomized delays to guard your activities, you can easily scale your LinkedIn outreach without losing your LinkedIn account. In short, Closely risks your account; Expandi protects it.

4. A flat rate for your team

Closely’s cheaper rate comes with limited features. And the pricey ones can be suitable for your small team or business.

Expandi keeps it simple with a flat pricing model. You can scale your outreach to up to 20 users without worrying about rising costs. As your team expands, your pricing stays predictable, making it easier to plan and manage your budget long-term.

When to Choose Expandi vs Closely

Struggling to choose between the tool? Here’s what to consider.

Choose Expandi to:

  • Extract leads from all LinkedIn account types to find your ideal buyers
  • Combine LinkedIn and email in one sequence so you don’t depend on a single channel.
  • Build multi-step workflow with conditional logic that adapts to lead’s behaviors
  • Keep your LinkedIn account safe with warmups, dedicated proxies, and activity limits.
  • Transfer data easily among various platforms to streamline your workflow
  • Invite up to 20 members to your workspace without scaling your bill.

Choose Closely when you want:

  • A straightforward LinkedIn outreach tool to set things up and get campaigns running fast
  • AI-generated messages that tailors outreach without manual research on prospects
  • Built-in lead extraction feature to find leads from Sales Navigator, Recruiter, and more.
  • Clear analytics that what’s working and what to improve in your campaign. 

The Bottom Line: Closely Starts It. Expandi Perfects It.

Closely gives you a way to combine LinkedIn and email, which is a solid starting point for multichannel outreach. But when it comes to execution, flexibility, and performance, Expandi takes it several steps further.

With Expandi, you get:

  • A truly seamless LinkedIn and email sequence that works as one continuous flow, not just separate features
  • Reliable integrations that connect smoothly with your existing tools and workflows
  • Advanced analytics that go beyond surface-level metrics and help you optimize in real time
  • A flat pricing model that stays predictable as your team grows
  • Account safety measures to protect your LinkedIn account

Start your free trial today to join teams that boost their LinkedIn lead generation efforts.

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