Blog Archive

Did you know including a simple “thank you” email in your outbound strategies can jump response rates by almost 53.5%?  While sending a thank you email is an expression of gratitude, it’s also a conversation re-starter. Especially for sales and marketing teams, it’s an essential strategy to maintain positive relationships with clients. A study shows […]

Gmelius is an email outreach tool with a twist, as it’s focused on team collaboration first and foremost. And yet, is it the right choice for you? In our Gmelius review, you’ll learn everything you need to know to make an informed decision, including all the details on Gmelius’: Here’s an overview of what we’ll […]

Sifting through many profiles and shortlisting candidates for a multitude of roles already takes up much of your time as a recruiter. To top this off, stress from your business leaders to fill positions quickly can be daunting. Any delay in bringing in the candidates leads to top talent slipping away in no time. Picture […]

LinkedIn, the ultimate platform for professional networking and B2B interactions, offers an underestimated feature: hashtags!  Yep, those little # symbols can work wonders for sales teams. By sprinkling relevant hashtags into their LinkedIn posts, sales professionals can skyrocket their visibility, connect with their ideal audience, and spark meaningful conversations. In this article, we’re taking a […]

Longer B2B sales cycles and endless sales-unready leads getting your way to procure high-intent customers?  While marketers are busy creating engagement strategies for leads in the awareness stage, sales teams are after closing deals – causing more chaos.   The solution? Well-aligned teams working together to shorten the otherwise complex sales cycle. That’s where lead nurturing […]

In today’s competitive business landscape, meeting sales quotas is no longer enough. Sales teams must go above and beyond to achieve exceptional results. To succeed, they need best sales closing techniques that align with the evolving marketplace. In this article, we will explore ten cutting-edge techniques designed to help sales reps surpass their quotas and […]

AI technologies and tools are evolving beyond our imagination. While most people dread the ‘AI takeover,’ lead generation is one field that can benefit the most from artificial intelligence.  Marketers and sales teams are bound to perform numerous repetitive lead generation tasks. That’s when AI tools for lead generation help take such mundane tasks off […]

GPT writes bad cold emails & LinkedIn outreach messages.  Here is a typical example of a cold email / LinkedIn outreach message that GPT creates: It’s a bad outreach message, and here is why:  In general, it’s a generic, not personalized message that doesn’t bring any value. It’s the same copywriting style that 99% of […]

Outbound sales ain’t easy. From buyer identification to prospecting and pitching, salespeople have a lot on their plate. And appointment setting is one common outbound sales aspect that’s seemingly more complex than it sounds.  Why? Because the appointment setting process is more than just picking a random prospect, scheduling a meeting with them, and successfully […]

The single best way to generate leads and book more meetings from LinkedIn is through cold outreach. This might sound obvious, but many people struggle with low acceptance and reply rates to the point they think outreach isn’t worth it anymore. I’m here to tell you this is NOT the case. It’s still possible to […]