Blog Archive

Right now, there’s a group of people in desperate need of a product like yours. Maybe your product will solve their biggest productivity challenge. Maybe it will make them faster, stronger, and smarter. Or maybe it will help them save time and money. And, just like your leads need you, you need them. More prospects […]

Omnichannel is one of the best ways to reach your leads. You probably already know this though. I know many people who are targeting their leads on LinkedIn as well as email – yet, not getting any substantial results. While they’re off to a good start, here’s a hard truth you need to accept: You […]

Did you know that more than 55% of decision-makers use LinkedIn content to vet organizations and decide which brands to work with?  Plus, LinkedIn makes up for more than 50% of all social traffic to B2B websites and blogs, with over 3 million users sharing content weekly. So, how can you use these trends to […]

Today, we’ll be covering everything you need to know about LinkedIn groups. From how to find relevant groups, how to filter for your target audience, how to scrape groups to reach out to your leads on autopilot, and more. LinkedIn groups can not only be a great way to learn more about your ideal customer […]

In today’s digital world, the way we sell has changed. Prospects are more cautious and guarded than ever before. They also have a higher level of awareness when it comes to marketing tactics. This is why trust and brand recognition are now more important than ever.  Reports show that 89% of marketers rely on email […]

Here’s a riddle for you: what’s something that was popular fifty years ago, is still popular today, and will be popular fifty years into the future?  I’d argue the answer is “lead generation”.  Without lead generation, there are no sales. Almost every company across every industry relies on lead generation for revenue. And if there’s […]

Designing an effective lead generation process is a must-have step in any successful sales strategy.  If you want to close deals and convert leads, there are a few things you have to take care of first, including: And yet, creating a lead generation process from scratch is challenging. Fortunately, you can always turn to the […]

Want to improve your LinkedIn cold message outreach game? You’ve probably heard all about how powerful LinkedIn is for generating leads and growing your business. But here’s the thing: Without the right LinkedIn outreach strategy, your messages won’t go anywhere. You need to make sure you’re targeting the right people with your cold messages, you’re […]

Research by Sales Insights Lab on 400 salespeople shows that only 23.4% of sales reps exceeded their quota last year. Additionally, 54% of sales reps think it’s harder to attract new prospects than it was five years ago. What do these statistics tell us?  It’s now more important than it’s ever been to measure your […]

LinkedIn has become a goldmine for marketers looking to target users based on their job title, company and interests. As such, the platform is now one of the leading sources for B2B marketers seeking to build their audience profiles. Research shows that 64% of sales reps who invest in social selling meet their team quota, […]