Blog Archive

LinkedIn Sales Navigator gives you 50+ filters spanning leads, accounts, intent signals, and workflow.  A basic Sales Nav search — a job title plus a geography — returns 10,000+ people.  That feels like a fair starting point. Run outreach against the unfiltered list, though, and you’ll find those people are nowhere near a buying conversation.  […]

Every SDR, RevOps lead, and sales manager running B2B outbound knows this moment: you enrich a contact list, push it to your sequencer, and a chunk of the records come back with no email address. The standard move is to skip them, a habit that quietly writes off a quarter to 40% of the database. […]

TL;DR Expandi Workspaces groups multiple LinkedIn accounts into one shared operating environment. It includes five capabilities: a unified Dashboard, Global Inbox, Shared Campaigns, workspace-level integrations, and role-based access. Teams running two or more accounts use it to remove coordination overhead, build agency-client transparency, and run cross-account tests. Setup takes about 30 minutes for a five-account […]

Ask any B2B team if they’re sure that they’re using all relevant LinkedIn features. Chances are, it’s Sales Navigator search for prospecting, connection requests and InMail for cold first touch, the DM inbox where conversations actually move, and a content cadence on the personal profile for inbound. The other 25 split two ways — underused […]

When you add a promotion on LinkedIn, people click through to see what changed: recruiters, colleagues, potential buyers, clients, partners, all within a few days. And these visits are usually more intentional than usual. The default move is to tick the same-company box, leave the new role description blank, and let LinkedIn auto-generate a celebration […]

Burned through your first LinkedIn Ads budget at the speed of light? The clicks cost more, the leads cost more, and the people in marketing meetings start asking why you’re not just running Meta. But the math checks out once you measure cost per qualified opportunity instead of cost per click: LinkedIn ads cost 3 […]

If you’ve gotten as far as searching how to close your LinkedIn account, you have a reason for it. The feed feels like a performance, the inbox is mostly cold pitches, and the news that LinkedIn was using your data to train AI by default in 2024 was the last push. Plenty of people are […]

LinkedIn organic reach is down roughly 50% year over year, engagement is down 25%, and follower growth has slowed by 59% (Just Connecting’s 2025 Algorithm Insights Report, 1.8M posts analyzed). The platform rebuilt its ranking system around a single AI called 360Brew, which now reads each post for relevance, expertise, and dwell time instead of […]

Expandi analyzed 13,218,869 connection requests, 6,730,447 outbound messages, and 3,766,161 accepted connections sent through 13,302 active LinkedIn accounts between May 2025 and April 2026. The platform-wide averages: 28.5% connection acceptance, 3.0% connection-note reply, 10.4% message reply. But the platform average is the least useful number in this report. Every segment breakdown that follows shows wide […]

Think you need to spend five figures a month on InMail credits to source at volume on LinkedIn? A team of five recruiters using connection request campaigns inside one workspace can pipeline thousands of candidates per month, sync them to the ATS automatically, and replace most of the InMail spend with a flat-rate workflow. Expandi’s […]