Convert Cold Emails into Stellar LinkedIn Connections with RogerRoger and Expandi

Have you ever sent cold emails only to hear… crickets?
You’re definitely not alone.

Cold emails typically have a response rate of just 1% to 5%, and even worse, the conversion rate is often dismal. After all that time and effort, it’s frustrating to hear nothing back.

But today, we’re going to change that.

With Expandi and RogerRoger, we’ll turn those dead-end emails into a goldmine of new deals on LinkedIn.

And the best part? You won’t have to spend endless hours prospecting.

How, you ask?

By recycling your email outreach contacts and transforming them into LinkedIn outreach campaigns.

In this guide, you’ll learn how to:

• Seamlessly integrate your email and LinkedIn outreach campaigns
• Bypass the LinkedIn connection limit
• Sort your chaotic LinkedIn DMs using a Kanban board
• Organize your DMs based on your sales flow, ensuring you never miss a follow-up

Let’s dive in.

Why LinkedIn?

LinkedIn is the world’s largest B2B network, with 1 billion users from over 200 countries.

No matter where you’re based, LinkedIn opens the door to decision-makers around the world—offering conversion rates that beat email by a mile.

With the Email and LinkedIn outreach combination, paired with RogerRoger’s unified inbox for managing replies in a clean, organized way, we’ll help you turn your prospect list into a goldmine.

Instead of letting them go to waste, we’ll breathe new life into each lead, primed and ready for conversion.

Why Use Cold Emails When LinkedIn Converts Better?

Before we dive into the strategy, you might be wondering: Why use email at all if LinkedIn offers better conversions?

The answer is simple: bulk prospecting.

LinkedIn limits connection requests to 100 per week, but with Expandi, you can send an additional 100 requests per week safely (in some cases even more) using the Mobile simulation campaign. Here you can learn more about it.

Cold emails, however, allow you to reach up to 500 emails per day with a personal Gmail account—meaning you can contact 3,500 people in just one week.

By combining both methods, we maximize your outreach.

Emails let you reach many people at once, while LinkedIn provides a second touchpoint. For those who opened your email but didn’t respond (the awareness stage) or those who got stuck in your sales funnel (the consideration stage), LinkedIn gives you another shot at making a meaningful connection.

Why LinkedIn Gets Higher Conversions than Cold Emails

Email can feel distant and impersonal.

LinkedIn, on the other hand, makes it feel personal.

Your outreach becomes a warm handshake instead of just, “Hi, I’m a stranger.”

Prospects can view your profile, check out your work history, and even get a sense of your personality—making you a familiar face.

Sales aren’t built on strangers; they’re built on trust.

A solid LinkedIn profile is like your personal storefront, welcoming prospects and inviting them to learn more about you.

Make Your LinkedIn Profile a Sales Magnet

Your LinkedIn profile is your first impression. If it doesn’t speak directly to your target audience, all your outreach could fall flat. For this strategy to work, your profile must stand out.

Here’s a quick guide to give your LinkedIn profile a powerful boost in under 10 minutes:

Profile Picture

A clear, smiling headshot is a must. Keep it professional—no mirror selfies or vacation pics. The goal here is to build instant trust with a polished look. If you already have a great headshot, awesome! If not, here’s a quick DIY:

•     Turn on your phone’s front camera.
•     Stand against a plain wall or clear background.
•     Use the timer to capture a confident shot.
•     Upload it to LinkedIn.

Banner

This is your personal billboard, so make it count. Let it showcase who you help and how you help them.

Generic images like cityscapes or ocean views don’t really tell your story. Instead, follow this simple formula:

“Who you help” + “How you help them”

How to create it in Canva in under 3 minutes:

•     Log in to Canva (or create an account).
•     Open a blank sheet with dimensions 1584 x 396 pixels (this is the 4:1 aspect ratio).
•     Set your brand color as the background.
•     Add your text based on the formula above or include your company name.

    Boom! Your banner is ready for LinkedIn. Upload it right there.

Example: Helping SaaS founders close more deals.

Headline

Be clear and specific. Your headline should immediately tell people what you do and why they should care. It’s your second chance to show prospects you’re the best fit.

Choose clarity over vagueness. Instead of something broad like “Sales Expert,” opt for a line that speaks directly to your audience.

Example: Building sales engines for SaaS under $5M to acquire more buyers through social selling | Founder at Sell | 5 years in sales.

About Section

This is where you get to tell your story. Prospects want to know more about you—your journey, values, and achievements. A well-crafted story doesn’t just sell; it connects.

How to write it:

•     Start with a hook: “Ten years ago, I started selling door-to-door; today, I help brands close deals worldwide.”
•     In the body, speak from the heart. Share specific numbers that showcase your expertise.
•     End with a call-to-action (CTA), encouraging prospects to connect via DMs or email.

Experience and Education

Prospects will check this section to ensure your story matches your experience. Fill it out with relevant details to build credibility. This section reinforces everything they’ve read so far and shows you’re genuine.

Make sure you fill out each section thoughtfully, letting your profile do the talking.

How to Turn Dead Emails into a Goldmine Using LinkedIn with Expandi and RogerRoger – 6 Simple Steps

Any Email Outreach tool for sending smart email outreach campaigns

Expandi is your powerhouse for LinkedIn outreach (follow-ups)

RogerRoger is your ultimate tool to manage all your LinkedIn and email replies in one place, neatly organized on a kanban board.

Together, they’ll help you turn those “dead” emails into a LinkedIn goldmine.

Let’s break it down into six straightforward steps:

Step 1: Set Up an Email Campaign

To kick things off, we’ll begin by sending emails to spark conversations. Use any of your favorite tools to set up the Email Campaign.

• Choose your audience: Who’s the best fit for your outreach? Maybe it’s agency owners with teams of 10+ people. Scrape a clean list of emails for these prospects.
• Write your email template: Craft an email template that grabs attention. Start with a catchy subject line, keep the body concise, and end with a compelling CTA.
• Launch your campaign: Now, it’s time to hit Start Campaign and get your email outreach live!
• Filter and export: Filter out the people who opened but didn’t respond, and those who replied. Export each list separately, enriched with their LinkedIn profiles for more focused follow-ups.

Step 2: Follow Up on LinkedIn with Expandi

Now, let’s take your follow-up to LinkedIn. Why? Because if they opened your email, they’re interested—and if they replied, you’re even closer to a conversion.

• Filter contacts who have opened or clicked on your emails but haven’t replied and download the list
• Enrich your contact list with LinkedIn profiles. Utilize tools like Hunter.io, Lusha, or Snov.io to find LinkedIn profile URL. Ensure each contact has a corresponding LinkedIn profile URL 
• Log in to Expandi.io to create a follow-up campaign on Linkedin. If you’re new to Expandi, start with a 7-day free trial.
  • Go to Expandi’s dashboard and create a new Connector campaign

• Name it something clear, like “Follow-Up Campaign” and write a personalized follow-up message. Keep it friendly and direct. Craft a message that resonates with them but isn’t too overwhelming.

• Open the “People” tab in campaign settings and upload the enriched list of contacts with Linkedin URLs

• Launch the LinkedIn campaign: Double-check your details and hit Start.

Step 3: Use Expandi Hacks to Bypass LinkedIn Limits

LinkedIn has connection limits, but with Expandi, you’ve got solutions.

• Mimic LinkedIn’s mobile app. To bypass LinkedIn’s 100 connection requests per week limit, combine the Connector Campaign type and Mobile connector campaign type.  Expandi’s mobile connector campaign lets you go up to 300 connections per week by tapping into LinkedIn’s mobile loophole.
• Personalize with images and video. Integrate tools like Hyperise and Sendspark, which work seamlessly with Expandi, to add personalized images and videos to your LinkedIn messages. These could be images with the prospect’s name or company logo, making them much more likely to engage.

Step 4: Follow-Up Time! Let’s Nurture Those Leads into Customers with RogerRoger

RogerRoger is a unified inbox—the missing piece of your sales toolkit. It brings together your WhatsApp, LinkedIn, and Email replies in one place, ensuring you never miss a response again.

Log into RogerRoger:
Create an account and start with a 14-day free trial—no credit card required.

Connect Your LinkedIn with RogerRoger:

• Use your LinkedIn credentials or connect with cookies if necessary.
• Follow the easy on-screen instructions—it takes less than 6 minutes.

Read and Manage Messages in a Unified Inbox:
Connect multiple accounts and collaborate with your team if needed. Since RogerRoger syncs with your LinkedIn inbox, all responses from your Expandi campaigns will appear here instantly, ready for action.

Step 5: Set up your Visual Workflow

A little organization goes a long way.

• Create a new sales board:
  Go to “Spaces” and create a new board.
• Name your board:
  Try something like “LinkedIn and Email Follow-Up” or get creative.
• Set up columns:
  Now the real organization begins. Create columns for “New Leads,” “Follow-Ups,” “Interested,” and “Not Interested.” These visual cues will keep everything in check and save you hours during follow-up time.
• Organize your replies on the board:
  To add a message to a board, navigate to the board, click on “Add task,” and then add your message there.

Step 6: Return to your RogerRoger Inbox and put some deals on that Sales Board.

There comes a moment when a conversation becomes fascinating, like you want to tag it “Warm Lead.” When you get that feeling, it’s time to move that conversation to the Sales Board and wrap it into a deal.

• Open any conversation: It does not matter if it is via Email, LinkedIn, or WhatsApp.

• Hover next to the message: The one that made you feel it gets interesting.

• Press the task/deal icon and set up your deal: Just like you would in any other project management or sales tool.

Get laser-focused on high-priority leads.

• Tag and prioritize:
  Label each lead based on interest. RogerRoger makes it easy to drag high-priority leads to the top of your list, so you know where to focus first.
• Put the deal on the right Sales Board.
• Set reminders and deadlines:
  Busy inbox? No problem. RogerRoger’s reminder feature ensures you’re always on top of follow-ups—no deal will slip through the cracks.
• Add tasks and Subtasks:
  Assign them to yourself or a teammate.
• Even the whole conversation comes with it:
  Open this deal in the workspace and reply in the conversation right from the deal. There is no need to switch back to your inbox.

RogerRoger will collect everything you need to act on, like tasks, deals, and comments, in one nifty start screen for your day. Never miss an opportunity again.

Bonus: RogerRoger’s unified inbox includes additional features to create a detailed profile for each lead, logging their name, contact details, and their initial to latest follow-up replies.

This enables more personalized communication. You can also assign tasks and specific parts to any team member.

Once you’re done, you’re ready to close more deals and increase the deal size.

Where To Go From Here

The best part? You can get started for free.
Just:

• Claim your free 7-Day Expandi trial to set up your outreach campaign and start connecting with leads today.
• Register for RogerRoger’s free 14-day trial to access a unified inbox for email, WhatsApp, and LinkedIn, building strong 1:1 communication.

With these two tools, you can start closing more deals by turning dead emails into signed deals.