Blog Archive

Designing an effective lead generation process is a must-have step in any successful sales strategy.  If you want to close deals and convert leads, there are a few things you have to take care of first, including: And yet, creating a lead generation process from scratch is challenging. Fortunately, you can always turn to the […]

Want to improve your LinkedIn cold message outreach game? You’ve probably heard all about how powerful LinkedIn is for generating leads and growing your business. But here’s the thing: Without the right LinkedIn outreach strategy, your messages won’t go anywhere. You need to make sure you’re targeting the right people with your cold messages, you’re […]

Research by Sales Insights Lab on 400 salespeople shows that only 23.4% of sales reps exceeded their quota last year. Additionally, 54% of sales reps think it’s harder to attract new prospects than it was five years ago. What do these statistics tell us?  It’s now more important than it’s ever been to measure your […]

LinkedIn has become a goldmine for marketers looking to target users based on their job title, company and interests. As such, the platform is now one of the leading sources for B2B marketers seeking to build their audience profiles. Research shows that 64% of sales reps who invest in social selling meet their team quota, […]

I’ve got some bad news and good news. LinkedIn limitations are a problem for serious sales teams and lead generation experts.  But you probably already knew that. If you’ve been active on LinkedIn lately, chances are, you feel extremely limited. Whether it’s the latest algorithm update, limits that filter your connection request, or LinkedIn reducing […]

Tell me you’re not overly familiar with this scenario: you try a new manual lead generation tactic, and just when being about to give up, find a lead. Then, you pour all your effort into this lead, and they ghost you.  Now, you’ve wasted limited time and resources and need to start the whole process […]

Research from the Aberdeen Group shows that compared to companies without a customer journey management program, companies with such a program: One way to manage your customer journey is through a lead generation funnel.  To help you build an effective funnel, this article will show you how to map out your user journey. TL;DR:  What […]

Looking to get the most out of LinkedIn Learning but not sure where to start? When SDRs come to me, I usually always recommend LinkedIn Learning. There are so many valuable courses there from people who’ve been using LinkedIn as a social selling platform for years. The truth is, I could sit here and write […]

LinkedIn jail is a real thing. I’ve seen people get “arrested” and have their whole sales team start from scratch because of abusing LinkedIn automation. If someone’s selling you LinkedIn automation without educating you on how to use it safely, you probably shouldn’t trust them. Let’s acknowledge the elephant in the room: Yes, LinkedIn automation […]

The higher your engagement, the higher the number of leads, and essentially, the higher your sales. For B2B companies on LinkedIn, all this starts with increasing your engagement rate. Easier said than done, you might be thinking. But I’ve seen many B2B companies fail when it comes to content. That’s because they create 10 LinkedIn […]