Blog Archive

When it comes down to it, the number one metric you should be looking at from your LinkedIn marketing efforts is sales. Looking at how much revenue you’re generating from each marketing channel gives you a much more objective way of identifying your most effective marketing tactic. And the same applies to LinkedIn. You could […]

What if there was a laser-specific way to find your target audience on LinkedIn for outreach and B2B lead generation? A strategy that works in every niche, takes just under 5 minutes for you to set it up, and can reach up to 1,000 potential sales prospects. And that’s regardless of your target market, with […]

Let’s face it. Tradeshows and networking events are gone. Now, LinkedIn events are one of the best ways to generate business leads, no matter your niche. With COVID, everything has gone through a digital transformation. People have adapted, and physical events are now replaced by digital ones. Just to give you a preview, with LinkedIn […]

We’re living in tough times right now. This is not to spread fear, or to use it as a marketing opportunity. Rather, it’s just facts. With the Coronavirus quarantine going on, more people are spending time at home. More people are now on social media, and now more than ever people DO NOT like being […]

According to LinkedIn, InMail response rates are 3x times higher than regular emails. People are far more willing to respond to a LinkedIn InMail, than a traditional email. And now more than ever, with the new LinkedIn 100 connection request per week limit, people are looking for fresh new solutions to connect with their prospects. […]

There are many proven ways to find top prospects on LinkedIn. You can upload your email list, join professional LinkedIn groups to find relevant people, use paid tools like LinkedIn Sales Navigator, and more. We’ve covered a lot of these tactics and more on our blog. But nowadays, it seems everyone is running the same […]

Today, we’ll be discussing all things around marketing funnel automation. As you might know, with the 100 connection requests per week limit on LinkedIn, generating leads became more complex. We’ll be showing you how to leverage LinkedIn AND email to generate leads better than ever. You can set up, edit, save and adjust your outreach […]

Growing a business is not easy. And if you’re a small business trying to get your name out in your industry, you might as well be playing on hard mode. Fortunately, this is where outreach marketing comes to your rescue! What is outreach marketing? Simply put, it’s a marketing strategy that focuses on pitching your […]

Your LinkedIn banner is one of the first things people see when they visit your LinkedIn profile. Located above the introduction area of the profile, a banner can impact the customer’s perception of your business within seconds. Though it might seem like a small detail compared to the rest of your LinkedIn profile (which we’ll […]

Wondering if your email marketing is performing well or if it’s not bringing you the ROI? It sounds like you should be tracking particular email KPIs (key performance indicators) if you want to get a better idea of how your campaigns are performing. Every business owner and most marketers should regularly examine their marketing and […]