Blog Archive

When it comes down to it, the number one metric you should be looking at from your LinkedIn marketing efforts is sales. Looking at how much revenue you’re generating from each marketing channel gives you a much more objective way of identifying your most effective marketing tactic. And the same applies to LinkedIn. You could […]

Let’s face it. Tradeshows and networking events are gone. Now, LinkedIn events are one of the best ways to generate business leads, no matter your niche. With COVID, everything has gone through a digital transformation. People have adapted, and physical events are now replaced by digital ones. Just to give you a preview, with LinkedIn […]

We’re living in tough times right now. This is not to spread fear, or to use it as a marketing opportunity. Rather, it’s just facts. With the Coronavirus quarantine going on, more people are spending time at home. More people are now on social media, and now more than ever people DO NOT like being […]

Today, we’ll be discussing all things around marketing funnel automation. As you might know, with the 100 connection requests per week limit on LinkedIn, generating leads became more complex. We’ll be showing you how to leverage LinkedIn AND email to generate leads better than ever. You can set up, edit, save and adjust your outreach […]

Growing a business is not easy. And if you’re a small business trying to get your name out in your industry, you might as well be playing on hard mode. Fortunately, this is where outreach marketing comes to your rescue! What is outreach marketing? Simply put, it’s a marketing strategy that focuses on pitching your […]

Your LinkedIn banner is one of the first things people see when they visit your LinkedIn profile. Located above the introduction area of the profile, a banner can impact the customer’s perception of your business within seconds. Though it might seem like a small detail compared to the rest of your LinkedIn profile (which we’ll […]

Wondering if your email marketing is performing well or if it’s not bringing you the ROI? It sounds like you should be tracking particular email KPIs (key performance indicators) if you want to get a better idea of how your campaigns are performing. Every business owner and most marketers should regularly examine their marketing and […]

At this point, you probably know all about personalization, its benefits, and how it can skyrocket LinkedIn reply rate – even if you’re doing cold outreach. But here’s the thing: Most people STILL get it wrong. What do I mean? Well, think about it. When was the last time you received a cold message on […]

Cold emailing vs cold calling? This modern dilemma is often faced by marketers and salespeople alike these days. Both outreach channels have proven results in their own right when prospecting. Cold emails are generally more manageable and less time-consuming. Meanwhile, cold calls are more effective at directly gathering a direct response from the prospect. But […]

LinkedIn newsletter (formerly series) is a set of regularly published articles on LinkedIn, typically on a specific topic, you’re passionate about. It’s like your own personal email list, built-in natively on LinkedIn. You can subscribe to newsletters to receive a push, in-app, and email notifications whenever the author publishes a new piece, just like a […]