Blog Archive

The State of LinkedIn Outreach: H1 2025

The Reality of LinkedIn Outreach Sales prospecting in 2025 can feel a lot like running on a treadmill: a whole lot of effort, without getting anywhere. Cough: 64% of sales reps report they fell short of their most recent quota.  Where’s the issue? Over a third of B2B decision-makers agree that prospects are taking longer […]

My 10 Favorite AI Sales Tools for Closing More Deals in 2025

AI isn’t just a “nice to have” in sales in 2025 anymore. It’s the difference between crushing your quota and getting left behind. So, I analyzed dozens of AI-powered sales tools for this article. Combining independent reviews with real insights from experts. Below, we’re going to be looking at everything from LinkedIn and cold email […]

LinkedIn Social Selling Index (SSI): How to Check and Grow It in 2025

The sales game has changed. Poorly personalized cold emails get ignored. Irrelevant cold calls go straight to voicemail.  Social selling is a better way to hit your sales quota in 2025. But how do you use LinkedIn to meet, warm, and convert leads?  Spoiler alert: LinkedIn lays out exactly how to improve social sales success […]

Personalized LinkedIn Video Outreach to Book More Meetings: Expandi + Sendspark Integration

“Hi! I hope this message finds you well. I’m excited to connect with forward-thinking brand disruptors like you. [My solution] helps groundbreaking brands…” Stop. Full stop.  If your LinkedIn cold outreach sounds anything like this, we can almost guarantee that your potential customer closed the message after “finds you well,” if they even got that […]

Connections and Content: Using Trends to Build a More Authentic LinkedIn Strategy

Let’s take a more intentional, human, and authentic approach to LinkedIn in 2025. Forget about fake personas or lead volume. Instead, chase meaningful conversations over meaningless connections.  Let’s show up as ourselves, offer useful strategies, and share unique perspectives. Unabashed authenticity is how you stand out, and differentiation is key – yet 43% of marketers […]

Understand the Conversation: Using Trends to Build a More Authentic LinkedIn Strategy

Starting your work day with coffee in hand, does your LinkedIn feed look a little something like this:  …With a small handful of candid, funny, and valuable LinkedIn content sprinkled in? We might be oversimplifying for dramatic effect, but there’s a kernel of truth here. Much of Linkedin content is less than helpful, because it’s […]

LinkedIn Account Type 2025 Prices: All LinkedIn Plans Comparison

Wondering about the LinkedIn subscription costs in 2025? If you’ve ever wondered about the LinkedIn plans comparison and what the differences are, you’re not alone. People often get different and confusing answers about the LinkedIn prices. That’s because there are many different factors to consider. For one, LinkedIn Premium prices can vary by country.  LinkedIn […]

Formatting LinkedIn Posts, Texts: Bold, Italics, Underline – Expandi

Did you know formatting LinkedIn posts can boost engagement rates?  Not only do well-formatted posts look great, but knowing how to bold text in LinkedIn posts means better readability. And not just bold or italic texts.   Rich text formatting and the right copywriting techniques make your content extra professional and catch your target audience’s attention […]

LinkedIn AI Analyzer: Power Your Outreach With Expandi AI

LinkedIn outreach just got easier! With Expandi’s new AI-powered campaign assistant (AI analyzer), sales teams, lead gen agencies, marketing teams, and growth hackers can now accelerate LinkedIn outreach management.  It covers end-to-end campaign automation, from goal setting to generating replies based on AI-analyzed sentiment data. With AI Analyzer, you can cut down time spent on […]

How To Create A LinkedIn Carousel In 2025 [Examples + Tutorials]

If you’re looking for a fresh way to boost engagement and connect with your audience, LinkedIn carousels are your secret weapon.  These swipeable slides let you break down complex topics, share stunning visuals, or showcase step-by-step guides – all while keeping your audience glued to the screen. But LinkedIn’s carousel situation has shifted.  Starting December […]