Blog Archive

B2B go-to-market has been running the same tired playbook for years: paid ads to capture attention, SDR teams burning through cold lists, gated content collecting emails that go nowhere and elaborate funnels designed to push people toward a sale. Here’s what that playbook gets wrong: they’re designed to capture attention, not build trust. And in […]

Recruiting on LinkedIn has changed. What used to work a few years ago (generic InMails, long introductions, and mass copy-paste outreach) now gets ignored by most candidates. Today, top candidates receive dozens of recruiter messages every week. If your outreach doesn’t feel relevant, human, and intentional from the first line, it gets skipped. At Expandi, […]

Every business requires revenue to stay afloat. While there are many ways to generate revenue, customers remain a key source of revenue for many businesses. For B2B SaaS businesses, LinkedIn remains the best channel for getting your first 10 customers.  Research revealed that 75% of B2B buyers use social media; 50% use LinkedIn as a […]

Once you’re running outbound at scale or getting consistent inbound interest, the LinkedIn inbox can quickly become a bottleneck if there’s no clear system behind it. At Expandi, we work with sales teams, founders, and agencies who rely on LinkedIn as a primary outbound channel. And without proper inbox management, the pattern is always the […]

According to Belkins’ 2025 cold outreach benchmarks analyzing 16.5 million emails, signal-based outreach consistently outperforms generic cold campaigns. High-intent triggers with multi-point personalization achieve 10-20%+ reply rates on targeted segments, while broad cold campaigns average just 5-9%. The reason is pretty straightforward: with signal-based outreach, you’re not interrupting strangers. You’re reaching people who already showed […]

In 2026, winning on LinkedIn isn’t about posting more or copying prompts from ChatGPT. It’s about using the right marketing tools to take already established best practices to the next level. This means leveraging content for outreach, using analytics to double down on what works, and combining organic and paid efforts into one system.  In […]

Sending hundreds of LinkedIn messages doesn’t mean you’ll get constant qualified opportunities in your pipeline. LinkedIn outreach ROI isn’t about volume; it’s about quality.  Think of LinkedIn outreach as dating. You don’t just ask someone to date you randomly. You exchange contacts, build the relationship, and see whether they’re a mutual fit. That’s how LinkedIn […]

Pull up your company’s list of sales software subscriptions right now. How many tools are you paying for? Eight? Twelve? Fifteen? Now ask yourself: How many of those actually talk to each other? According to Semrush’s 2025 sales statistics, 45% of sales representatives report feeling overwhelmed by the number of tools in their tech stack. […]

Congratulations, you’re finally getting replies to your LinkedIn outreach!  But the bad news is that you can’t keep up with them. Most teams spend weeks perfecting their outreach campaigns, then completely drop the ball when people actually respond. You check LinkedIn DMs a few times a day, try to craft thoughtful replies, get pulled into […]

In late 2023, LinkedIn removed native organic carousel uploads. However, LinkedIn carousels are still thriving in 2026, just in a different format. Here’s what this means: LinkedIn didn’t kill carousel-style content. It removed the native carousel post type. Today, carousels live on as document posts, where creators upload multi-page PDFs that render as swipeable slides […]