Blog Archive

Your CRM isn’t totally accurate. Wrong job titles, dead email addresses, and contacts who left the company eight months ago. For every time a rep reaches out based on that data, it’s a wasted touch at best, a credibility hit at worst. The numbers back this up: 37% of CRM users say their companies lose […]

Most SDRs and sales leaders using Sales Navigator are wasting half of its capability. They run a basic title + location search, export the URL, and call it a prospecting strategy.  Sales Navigator has 50+ filters, AI-powered lead intelligence, real-time buyer signals, and intent data built in. Most people use maybe 10% of that. I’ve […]

When was the last time you realized your content on LinkedIn wasn’t getting impressions? Rather than expecting conversations and visibility when you hit the publish button, you’re left with little or no impressions. If this has happened to you, you’re not alone. Many professionals struggle with low LinkedIn impressions even when they share valuable insights […]

Most LinkedIn outreach runs on static lists. You build one, scrape it, upload it, run the campaign, and then start over. By the time you loop back, half the people on your list have changed roles, gone quiet, or already been contacted. I ran into this constantly managing outreach at scale through Expandi. The list-rebuild […]

LinkedIn gives you a score for how well you use the platform for sales. It’s called the Social Selling Index, and most people sitting at 35 have no idea what’s dragging it down. However, LinkedIn itself is now telling people to stop obsessing over it. Their own Sales Navigator page says SSI “no longer accurately […]

LinkedIn has 9 paid account types and plans, and picking the wrong one can be an easy mistake to make.  A job seeker might not need Sales Navigator. A sales rep doing outbound will outgrow Premium Business in a week. And a recruiter running high-volume hiring has entirely different requirements from both. The bigger issue: […]

Many LinkedIn automation tools promise to do the heavy lifting, but don’t fully work on the safety aspect. Waalaxy is one of them. Unlike other tools that use dedicated cloud infrastructure to minimise risk, Waalaxy relies on its Chrome extension for LinkedIn prospecting.  The effect? You stand the chance of having your LinkedIn account restricted. […]

Most B2B teams use plenty of prospecting tools, but are short on the right combination.  You’ve got a CRM, a data provider, and an outreach tool, yet reps are still building lists manually, chasing stale contacts, and guessing at timing. The stack just doesn’t work together. To put this guide together, I reviewed G2 and […]

Your LinkedIn team has a 40% connection acceptance rate. So what? You’re sending 500 messages a week. Great. Your reps are getting 200 profile views per month. Wonderful. Your campaigns have a 15% reply rate. All of that sounds impressive until your CEO asks the question that actually matters: “How much pipeline did LinkedIn generate […]

Running LinkedIn campaigns for one account is manageable. You check your inbox, respond to replies, and move on. Running campaigns across 5, 10, or 20 accounts is an entirely different challenge. Conversations scatter. Replies sit unanswered because no one caught them in time. Team members cover some accounts and miss others. What started as a […]