Blog Archive

LinkedIn organic reach is down roughly 50% year over year, engagement is down 25%, and follower growth has slowed by 59% (Just Connecting’s 2025 Algorithm Insights Report, 1.8M posts analyzed). The platform rebuilt its ranking system around a single AI called 360Brew, which now reads each post for relevance, expertise, and dwell time instead of […]

Expandi analyzed 13,218,869 connection requests, 6,730,447 outbound messages, and 3,766,161 accepted connections sent through 13,302 active LinkedIn accounts between May 2025 and April 2026. The platform-wide averages: 28.5% connection acceptance, 3.0% connection-note reply, 10.4% message reply. But the platform average is the least useful number in this report. Every segment breakdown that follows shows wide […]

Think you need to spend five figures a month on InMail credits to source at volume on LinkedIn? A team of five recruiters using connection request campaigns inside one workspace can pipeline thousands of candidates per month, sync them to the ATS automatically, and replace most of the InMail spend with a flat-rate workflow. Expandi’s […]

LinkedIn private mode (also called incognito mode) lets you view someone’s profile without your name showing up in their viewer list. It’s a free setting buried under Settings & Privacy → Visibility → Visibility when viewing other profiles, and it’s useful any time you want to study a profile before acting on it: Across recruiting, […]

The best time to post on LinkedIn is Tuesday, Wednesday, or Thursday during business hours in your audience’s time zone — not yours. Wednesday is the consensus strongest day across Buffer, Sprout Social, and Reactin. The studies disagree on whether morning or late afternoon wins; the exact window is a variable you test against your […]

Sales teams pay $30,000 a year for tools like ZoomInfo, hand that data to an outreach tool, and wonder why their LinkedIn reply rates won’t move past 2%. The emails bounce, the job titles are six months stale, and the personalization stops at {first_name}. By the time a contact hits an outreach sequence, the data […]

A team flies into a conference. They work the floor for two days, hand out cards, sit in on a few sessions, and fly home with a list of names. Some make it into the CRM. Almost none turn into pipeline. The teams running pipeline at the same conferences arrived with most of their meetings […]

Recruiters, prospects, and hiring managers skim LinkedIn profiles in seconds. If yours reads like a resume, with job titles, bullet points, and no proof of work above the fold, the people deciding whether to message you have nothing to look at.  The fix: add a portfolio to LinkedIn. Proof of work distributed across 5 surfaces […]

Across the millions of messages our customers send through our platform, the same patterns separate replies from archives: a single specific reference, a tight subject line, and a follow-up that lands within 24 hours of the original interaction. At Expandi, we work with sales teams, GTM engineers, and lead generation agencies who send thank you […]

Managing LinkedIn outreach across multiple accounts means one thing will break your results: the reply stage. Not because you’re not getting responses, but you have to respond to all of them fast and add context. On a human level, this is impossible to do manually at scale. Give 50 replies to 50 different conversations at […]