LinkedIn Private Mode – What Is It and How to Make the Most Out of It

9 min

Wondering if you can look at your prospects’ profiles on LinkedIn without them knowing?

The answer is yes. This is called LinkedIn private mode.

If you don’t want your information to be shared and for people to not get a notification that you’ve viewed their profile – you can turn this on.

Not sure if you should turn this on or off? Or what are some practical applications of LinkedIn private mode?

Well, it depends on your outreach goals.

But don’t worry, by the end of this guide, you’ll know how to use LinkedIn anonymous to spy on your leads or competitors, to grow your network, how to use it as a job recruiter, and more. You can even keep it on so that your leads get a notification that you’ve viewed their profile (yes, this can be useful).

Here’s what we’ll cover:

  • What is LinkedIn Private Mode and How to Turn it On
  • 4 Ways to Make the Most Out of LinkedIn Private Mode
  • Should You Activate Private Mode on LinkedIn?

Before we begin!

Did you know we’re constantly sharing the latest outreach hacks and successful campaigns – down to the exact templates and subject lines in our private Facebook group? Be sure to join the LinkedIn Outreach Family for all things email marketing and LinkedIn outreach as well!

Now, let’s go incognito and explore how to hide your activity on LinkedIn (and why you might want to do so).

What is LinkedIn Private Mode and How to Turn it On

When you go to your LinkedIn profile and scroll down to your dashboard, you can find the list of people (and their exact profiles) who clicked on your profile.

In there, you’ll find the analytics behind who viewed your profile.

Here, you can see who had private mode turned on or off.

If they had it on, you’ll see their full profile. If they had it off, people who viewed your profile will show up as just ‘1 LinkedIn member’.

Additionally, you also get a separate notification if someone viewed your profile in the Notifications tab.

If your LinkedIn private mode is turned off, other people will also be getting notifications that you clicked on their profile.

Is that a good thing? Bad thing? We’ll explore below.

But for now, if you’d like to turn on LinkedIn private mode, here’s how you can do so:

1- Click on your LinkedIn profile picture at the top right and press Settings & Privacy.

2- Under Visibility of your profile & network, select Profile viewing options.

3- Here, you can set up your profile viewing options into 3 types:

  1. Public version – They see your full name, role, and can click on your profile.
  2. Private profile characteristics – Shows your industry, current company, or job title.
  3. Private mode – Doesn’t show anything. Completely anonymous.

Anyone can use private mode, whether they have LinkedIn premium or not.

However, those who have premium can browse profiles in private mode and still see the normal people browsing their profiles.

Finally, one last privacy-related feature you need to know about is the “Viewers of this profile also viewed” option.

When checking someone’s profile, you might have noticed this featured on the right side of the page.

The people also viewed feature is a box that shows some of the other LinkedIn member profiles that viewers of a profile have also looked at.

If you leave this feature turned on in your privacy settings, any customer or prospect who visits your profile is likely to see a list of your competitors or colleagues they can also check out.

If you’re not sure about this feature, here’s what you can do.

Go to your LinkedIn profile and under People also viewed:

  • If the list consists mostly of your competitors, turn this feature off.
  • If the list consists mostly of your colleagues, keep it on.

Different users have different reasons for using LinkedIn private mode.

Some job-seekers prefer to stay anonymous while looking at different companies and employers at a particular company. While some sales specialists would rather their prospects get a notification that someone is checking out their profile to give a heads up before the outreach.

So, depending on your background and reasons, you can always turn this feature on or off at your convenience.

Now, we will take a look at some practical applications of LinkedIn private mode and some different use cases.

4 Ways to Make the Most Out of LinkedIn Private Mode

Let’s take a look at a couple of examples of how to use LinkedIn private mode – depending on your objectives and campaign goals.


LinkedIn private mode for growing your network

Just getting started with LinkedIn?

Then you might find private mode very useful and you should consider turning it on.

This will help you stay anonymous while you’re looking around and working on optimizing your profile.

When your profile isn’t fully optimized, ideally, you shouldn’t be connecting with many people yet.

It’s unlikely they’ll connect with you if they don’t know what you do, how you can help them, and so on.

So, you might want to turn on LinkedIn private mode and take a look at LinkedIn profiles that are close to what you do.

Use them as inspiration and take notes on how you can improve your LinkedIn profile.

Once you feel your profile is ready, you can turn it back on. Then, when you’re ready to connect, you can mention in your connection request that you were viewing their profile and felt that you had to connect.

Not sure what to write in your connection request messages? No problem. Check out our guide on 10+ LinkedIn connection message templates!

Once you start growing your network, you can then focus more on your outreach campaigns and advanced LinkedIn lead generation tactics.

Be sure to check out our 7 essential rules for LinkedIn outreach for more info on how to optimize your profile and other outreach rules you need to keep in mind.


LinkedIn private mode for lead generation

If you’re doing lead generation on LinkedIn, you might want to turn off private mode at first.

And then, turn it back on again when you’re doing outreach.

Here’s why:

When you’re creating a cold audience you want to reach out to, it’s better to not give it away that you’re going to message them – it’ll spoil the surprise.

Instead, when your LinkedIn profile is fully optimized, you have a list of leads, and you know what you’re going to say in your connection request and social selling messages, you can turn it back on.

This way, when you click on their profile to connect, they’ll get a notification that you viewed their profile. Then, in your connection request message, you can say how you came across something specific from when you were viewing the profile.

Something like:

“Hey {first_name},

Came across your profile from your latest post about using personalization for LinkedIn lead generation.

I was wondering if you could share the Top 3 LinkedIn outreach strategies you mentioned in your summary?


Here’s why this works:

  • It’s personalized – By mentioning something specific from your lead’s profile or latest LinkedIn post, they’re more likely to connect with you.
  • It’s authentic – Because your LinkedIn private mode was turned off, they’ll get a notification you viewed their profile. They’ll know you weren’t lying and you actually took the time to explore their profile.
  • It strokes their ego – By referring to their authority and giving them a compliment, most leads will be more than glad to connect with you!

PS – Be sure to check out our guide on LinkedIn cold messages that get a ~49% reply rate for social selling templates that work.

LinkedIn private mode for doing competitor research

This is probably the most practical application of private mode.

If you’re spying on your competitors, you might want to avoid letting them know that you’re doing so.

When you’re not using LinkedIn to better understand your competition, you might also find the “People also viewed” feature useful for identifying opportunities.

You can also find other competitors and potential customers there.

PS – If you want to go after your competitors’ audience, you can also scrape their Twitter followers and reach out to them on LinkedIn. Check out our guide on using LinkedIn and Twitter to steal your competitor’s audience to learn how to scrape their profiles.

LinkedIn private mode for job recruiters

Work as a job recruiter or talent acquisition?

LinkedIn private mode can help you out as well.

The same concept mentioned for lead generation above applies here too.

Use private mode at the start of your research while putting together a list of strong candidates.

Then, switch it back to public when you’re ready to reach out to them.

When your prospects get a notification that an HR recruiter was going through their profile, they’ll know what to expect…

But if you’re a recruiter looking for suitable candidates, here’s another solution you might want to consider that involves LinkedIn automation and hyper-personalization.

Take it from us.

We didn’t want to run LinkedIn ads and many people are fed up with the same, boring recruiter messages.

So, to stand out, we used a dynamically personalized “Wanted” poster that would have unique information with each lead we reached out to.

With this clever integration, we then used Expandi (the world’s safest LinkedIn automation tool) for outreach.

  1. We exported a LinkedIn Sales Navigator search filter targeting project and scrum managers in our region.
  2. We set up custom social selling templates with a bit of clever copywriting and humor.
  3. Finally, we managed to stand out in our leads’ inbox and found someone interested to join our team!

Not bad, right?

Check out our full article on advanced LinkedIn dynamic personalization to learn how to set up a recruitment campaign like this, the exact templates we used, one and other outreach hacks.

Should You Activate Private Mode on LinkedIn?

LinkedIn is all about networking and growing your network for new opportunities.

For that, it’s better to avoid using private mode for too long.

After all, if someone gets a notification you viewed their profile, they’ll probably reciprocate and view your profile in return.

Then, if your profile is fully optimized and you’re treating it like a landing page – they might even take the first step and send YOU a connection request themselves.

Or, alternatively, once you get a notification that someone viewed your profile – you can send them a request asking if there’s anything you can help them with (they might be interested in your services).

But if you’re concerned about your online privacy and you’re doing valuable research, you can use private mode to stay anonymous on the platform.

All this to say, it depends entirely on your goals and objectives.



If you’re doing LinkedIn lead generation and outreach, you might want to keep private mode turned on.

With Expandi, your prospects will get a notification because your account will be visiting their profiles before sending a request.

Then, in your request, you can mention how you were browsing through their profile and felt the need to reach out.

If you want to keep your outreach as authentic as possible, it’s also important you connect with people relevant to your target audience.

With LinkedIn automation, you have much more choices to set up your outreach campaigns and strategies to contact your leads.

As an added benefit, there are also many ways you can stand out (hyper-personalization, automated follow-ups, etc).

All this is of course automated. So, you won’t be spending time connecting with your prospects one-by-one.

Ready to get started using LinkedIn automation to make the most out of your outreach efforts?

Get started with a free 7-day trial here.

PS. We’re constantly sharing the latest outreach templates and subject lines you can use in your marketing campaigns in our private Facebook group. Be sure to join the LinkedIn Outreach Family today!

Then, if you’re looking to level up your LinkedIn marketing, be sure to check out the following guides too:


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