Blog Archive

LinkedIn Analytics: Top 5 Expandi Sales Metrics to Follow

If you work in sales or lead generation, then you NEED analytics in your work to be successful. Data is the backbone of marketing. Without it, you’re just guessing everything. If you can’t prove why something works – what’s the point? And if something’s NOT working, you’ll at least know what you need to stop […]

5 Steps to Prepare for a LinkedIn Outreach Campaign – Expandi

When it comes to generating high-quality B2B leads, no platform is more effective than LinkedIn. Directly reaching out to targeted prospects, can be the fastest, most reliable and cost-effective outreach campaign – but only if it’s done well. And when you throw automation in the mix – the whole process becomes much easier and convenient. […]

10+ Features for Smart LinkedIn Inbox Management – Expandi

Let’s be honest – one of the most important parts of LinkedIn is the inbox section. That’s where it all happens: The outreach, the pitching, setting up a demo/meeting with your leads, and so on. And if LinkedIn is one of your primary channels that you use daily, your inbox is probably so full you […]

LinkedIn Outreach Beginners Guide: 7 Essential Rules – Expandi

Get this: LinkedIn is BOOMING. There’s a ton of opportunities to generate leads, skyrocket your social selling, and increase your authority and reach. But only if you play your cards right. Get something wrong – and it’s your account on the line. That’s right. One mistake, and LinkedIn can flag your account and permanently shut […]

Expandi’s Best LinkedIn Content Retargeting Growth Hack for 2024

Wondering what’s the best way to find your target audience on LinkedIn, get quality leads, and achieve a crazy high engagement rate? Then this post is for you. Today, I’ll be covering: When people hear the phrase “LinkedIn outreach automation”, more often than not, they get scared and want to turn back. But can you […]

How to Make the Most Out of LinkedIn Stories for Your Business

It seems like every social media channel has a Stories feature nowadays. Instagram started it and now Facebook, Snapchat, YouTube, and yes – even LinkedIn are playing around with the format. But, here is the thing: they work. Yes, whichever of these networks you’re using, know that Stories are among the most effective formats to […]

How to Endorse Someone on LinkedIn and Should You?

LinkedIn endorsements are a feature that allows your connections to come to your profile and endorse you for certain skills in your profile simply by hitting the ‘endorse’ button. This is a small section of your larger LinkedIn profile but an important one nonetheless. Endorsements help ensure that your profile is more likely to be […]

Building Online Community Around Your Brand on LinkedIn – Tips and Tools

Did you know, that on average, online communities around your brand gain an ROI of 6,469%? The best online communities are the ones that are thriving with engaging discussions that people want to come back to again and again. Brands are using these community groups to make prospective customers familiar with their brand, educate them, […]

Most Effective Email Sequence to Warm Up Cold Traffic – Expandi

Want some sales-ready, self-qualified prospects who are ready to work with you without you doing anything? Sounds like you need a strong email sequence to convert cold traffic audiences into warm prospects on autopilot. Your touchpoints within your lead generation play a huge part in how you’ll be converting prospects into clients. Whether you want […]

5+ LinkedIn Marketing Solutions for 2024 – Expandi

Ready to skyrocket your business in 2024 using LinkedIn? You’ve come to the right place. LinkedIn is THE go-to place for B2B AND B2C companies (yes, even for B2C brands). On the platform, you can reach and connect with just about everyone – regardless of their location, job role, company, and so on. But if […]