Blog Archive

You opened the LinkedIn Developer Portal expecting a search endpoint. There isn’t one. No profile data either. No connections export. No scrape. The endpoints that would make LinkedIn a lead-gen API are either closed or locked behind partner programs that take weeks to apply for and rarely approve sales use cases. The one open endpoint […]

Canceling your LinkedIn Premium subscription takes no more than 30 seconds and a few clicks. When you do so, your access runs to the end of the billing cycle, and your profile, connections, and posts stay untouched. At Expandi, we run LinkedIn outreach campaigns for sales teams across every paid tier — Premium Career, Business, […]

Outbound email teams don’t struggle with ideas, but with execution speed and workflows. Writing variants, segmenting lists, testing angles, and reacting to performance all take time. AI shortens that cycle by drafting copy, adjusting messaging based on behavior, and optimizing delivery automatically. But not all AI email marketing tools do the same thing, and some […]

In 2025, outreach volume went up while reply rates went down. Many sales teams spent the year running faster to stand still. 2026 looks different. Every initiative on our roadmap this year sits under one of two values: quality or reliability. Nothing gets prioritized ahead of those. Not feature count or shipping speed. The first […]

You shared a link on LinkedIn and the preview came out wrong: the old image, a missing thumbnail, a headline you swapped out weeks ago, or a grey box with no picture at all.  On LinkedIn, people decide in a fraction of a second whether to stop scrolling. A broken preview is exactly the kind […]

LinkedIn lets every person send up to 1,000 event invitations a week, on a channel separate from connection requests. Most B2B teams never come close to using it. They treat events as a side project, send a handful of invites from one account, and watch most of the registrants never show up. This guide is […]

B2B buying changed faster than B2B selling did.  By the time an SDR books the discovery call, the buyer has spent weeks in Slack threads with peers, asked ChatGPT to summarize the category, and pulled three competitor pricing pages into a comparison doc.  The “first touch” your CRM is logging arrives third or fourth in […]

Manual LinkedIn outreach has a hard ceiling.  You can personalize a few dozen messages a day before the quality drops, follow-ups slip through the cracks, and the leads you forgot to chase close with someone else.  LinkedIn message automation removes that ceiling: software runs your connection requests, openers, and timed follow-ups from your account, personalized […]

LinkedIn Sales Navigator gives you 50+ filters spanning leads, accounts, intent signals, and workflow.  A basic Sales Nav search — a job title plus a geography — returns 10,000+ people.  That feels like a fair starting point. Run outreach against the unfiltered list, though, and you’ll find those people are nowhere near a buying conversation.  […]

Every SDR, RevOps lead, and sales manager running B2B outbound knows this moment: you enrich a contact list, push it to your sequencer, and a chunk of the records come back with no email address. The standard move is to skip them, a habit that quietly writes off a quarter to 40% of the database. […]