Blog Archive

Suppose you intend to message 1,000 prospects on LinkedIn. If you spend just 5 minutes per prospect — searching for their names, personalizing the messages, and hitting the send button — that’s about 83 hours of manual work.  You’d spend 83 hours doing something you could automate within minutes. On top of every manual send […]

Ever  wait for ages for reliable benchmarks to be published about LinkedIn outreach, and then what do you know? Two come along in quick succession! (Probably not, but we can hope!) In April, Expandi released “The State of LinkedIn Outreach: Q1 2025” on this very site. And now, our team at Pitch121 are following it […]

The pressure on lead generation agencies is real. Your reps must deliver consistent meetings to clients despite long sales cycles, crowded markets, and complex buying journeys. To overcome these obstacles, many agencies turn to LinkedIn. With over 1 billion members, it’s understandably a top channel for attracting and nurturing leads, and setting up meetings through […]

Cold outreach has never been easier. And that’s exactly the problem! With automation tools flooding the market, everyone’s blasting LinkedIn connection requests, follow-up messages, and InMails at scale. Unfortunately for you, this means standing out is harder.  That means: a single channel for cold outreach is not enough anymore. Today’s prospects expect relevant and timely […]

A well-crafted LinkedIn follow-up can double your chances of getting a response — turning cold connections into meaningful conversations. The difference between follow-ups that work and those that don’t?  It’s not persistence alone, but strategic timing and added value of each follow-up. There’s a narrow window where your outreach still feels relevant without crossing into […]

At Belkins, we didn’t start with LinkedIn. Like most agencies, we began with cold emails. It worked — for a while. But then reply rates started slipping. Inboxes got crowded. Messages went unread. And worst of all? We had no real way of warming up a conversation before asking for time on someone’s calendar. So […]

Why is it that the second we log into LinkedIn, our genuine, complex, human personalities morph into something else? Too many people become some version of:  These are just caricatures of real people — they focus on marketing, selling, and networking, instead of building real relationships.  Of course, those efforts backfire. Connection requests go unaccepted. […]

Sending more LinkedIn messages doesn’t equal getting more meetings.  That’s because LinkedIn outreach has gotten noisy. Your prospects are drowning in generic “just checking in” messages while you’re struggling with longer buying cycles and ghosted conversations.  You’re not alone, either: Over a third of B2B decision-makers are taking longer to purchase, and 32% of leads […]

When I launched Expandi back in 2019, running a circus was the last thing I expected. This was not on the roadmap. Yet, five years later, I somehow found myself dancing at 9AM in a rocket suit, surrounded by the biggest sales leaders and founders in neon wigs. At what was easily one of the […]

The Reality of LinkedIn Outreach Sales prospecting in 2025 can feel a lot like running on a treadmill: a whole lot of effort, without getting anywhere. Cough: 64% of sales reps report they fell short of their most recent quota.  Where’s the issue? Over a third of B2B decision-makers agree that prospects are taking longer […]