Turn Your Website Into a GTM Playbook
Expandi Skills/ Plan your outreach

Turn Your Website Into a GTM Playbook

Turn any company website into a LinkedIn outbound playbook: target verticals, decision-maker personas with pains and objections, proof points, a LinkedIn-presence score per persona, and the events, groups, competitors, and creators your buyers follow. Use when defining your ICP for LinkedIn.

DifficultyEasy AccessRead-only

One quick form. It also puts you on the update list for this skill.

Try asking

Talk to your agent the way you would brief a teammate.

“Can you turn our website into a LinkedIn outbound playbook?”
“Who are our real decision-maker personas for LinkedIn outreach?”
“Build an ICP playbook from our competitor’s site instead of ours”

What it does

  • Reads 5-10 pages of a company’s website, home, pricing, case studies, blog.
  • Writes one precise product description in plain English.
  • Names 2-5 target verticals using real Sales Navigator industry taxonomy, not free text.
  • Builds decision-maker personas per vertical with pains, goals, objections, and a 1-5 LinkedIn-presence score.
  • Pulls honest proof points, real case studies only, never invented ones.
  • Extracts a buyer-gravity list: the events, groups, competitor pages, and creators your buyers already follow.

Install

Pick your platform.

claude.ai

Settings → Capabilities → enable code execution → Skills → upload the zip. Team/Enterprise workspaces may need an org-level toggle enabled first; custom MCP connectors (for live Expandi access) need a paid plan.

Next steps