LinkedIn Outreach Benchmarks for Real Estate (2026)

Key Takeaways

In real estate, the average LinkedIn connection acceptance rate is 28.4%. Replies to the connection note average 2.7%, and replies to a message after the connection is accepted average 11.8%. Those numbers come from 277,414 connection requests sent by 253 real estate accounts between May 2025 and April 2026. Against the cross-industry averages of 28.5%, 3.0% and 10.4%, real estate is above on message replies and below on acceptance and note replies.

Real Estate vs. the platform average

Metric	Real Estate	All industries	Difference	Rank
Connection acceptance	28.4%	28.5%	-0.1 pts	17th of 38
Connection-note reply	2.7%	3.0%	-0.3 pts	18th of 38
Message reply after acceptance	11.8%	10.4%	+1.4 pts	9th of 38

Across the 38 industries with at least 50 sending accounts, acceptance runs from 21.8% (telecommunications) to 36.5% (staffing & recruiting). Note replies run from 1.8% to 6.6%, and message replies from 7.2% to 18.9%.

What the numbers say about real estate outreach

Real estate has an average door and a better than average conversation. Acceptance of 28.4% is a tenth of a point off the cross-industry average and ranks 17th of 38. Message replies of 11.8% rank 9th and sit 1.4 points above the platform figure. Note replies of 2.7% are slightly under average at 18th.

That ordering is the reverse of most sectors on this list. Industries that accept at an ordinary rate usually converse at an ordinary rate. Here, getting through the door is unremarkable and what happens afterwards is among the better outcomes in the dataset. End to end it converts at about 3.4 per 100 recipients, against roughly 3.0 across all industries.

Across 253 accounts and 277,414 requests, the practical consequence is that effort spent on acceptance in this sector has less to work with than effort spent on the conversation. The conversation is already the strength; the door is where the sector is ordinary.

If your numbers sit below these

The dataset says where an account sits, not why. From what we see in campaigns, three gaps come up most often in this sector, and they point at different problems.

Acceptance under 28.4%. This is the sector’s ordinary measure, and it matches the platform almost exactly. A number below it has no sector explanation and normally reflects a list assembled from a geography and a title rather than from a reason to talk.

Message replies under 11.8%. This is where the sector outperforms, so falling below the line means giving up its only structural advantage. Worth checking whether the first message carries anything specific to the property, the market or the person.

Note replies under 2.7%. Slightly below platform already, so the sector floor is low. Testing requests without a note is a reasonable experiment here, since the note is not carrying the sector’s performance.

Further reading:

• Improving your LinkedIn Sales Navigator targeting
• Personalising the message request without tripping limits
• The LinkedIn message follow-up formula
• LinkedIn for real estate agents

Frequently asked questions

What is a good LinkedIn acceptance rate in real estate?

28.4% is the sector average, within a tenth of a point of the 28.5% cross-industry figure. Above 30% is doing better than both the sector and the platform.

Why are message reply rates above average in real estate?

Real estate averages 11.8% message replies against a platform average of 10.4%, ranking 9th of 38, while its acceptance rate is dead average. The dataset shows that ordering clearly across 253 accounts without establishing why it happens.

How does real estate compare with other industries?

Acceptance ranks 17th of 38, note replies 18th and message replies 9th. End to end about 3.4 in 100 recipients reply to a follow-up, against roughly 3.0 across all industries.

How this data was collected

Real Estate is reported from 253 accounts and 277,414 connection requests sent between May 2025 and April 2026, drawn from the LinkedIn Outreach Benchmarks 2026 dataset of 13.2 million requests across 13,302 accounts. That report carries the full methodology, along with the breakdowns by sender seniority, company size and month that are not repeated here.

Two things to hold in mind while reading any of these figures. The industry is the sender’s, taken from their company profile, not the recipient’s. And only industries with at least 50 sending accounts are reported at all: below that, a single unusual account moves the average by several points, which is why some of the most extreme numbers in the full appendix are not published here.

Related industry benchmarks

• Accounting, 29.5% acceptance and 12.0% message replies
• Construction, 26.9% acceptance and 11.4% message replies
• Information Technology & Services, 28.4% acceptance and 10.5% message replies
• All industry benchmarks

Grade your own outreach against these numbers

Enter your own acceptance and reply rates and grade your outreach against the real estate benchmark, plus see where you sit among all 38 reported industries. No signup.

Ready to improve & scale your LinkedIn outreach? Sign up for a 7-day free trial and put our LinkedIn automation tool to the test!

Data updated 19 August 2026. Refreshed quarterly against the source report.