Blog Archive

Today, we’ll be covering everything you need to know about LinkedIn groups. From how to find relevant groups, how to filter for your target audience, how to scrape groups to reach out to your leads on autopilot, and more. LinkedIn groups can not only be a great way to learn more about your ideal customer […]

In today’s digital world, the way we sell has changed. Prospects are more cautious and guarded than ever before. They also have a higher level of awareness when it comes to marketing tactics. This is why trust and brand recognition are now more important than ever.  Reports show that 89% of marketers rely on email […]

Here’s a riddle for you: what’s something that was popular fifty years ago, is still popular today, and will be popular fifty years into the future?  I’d argue the answer is “lead generation”.  Without lead generation, there are no sales. Almost every company across every industry relies on lead generation for revenue. And if there’s […]

Designing an effective lead generation process is a must-have step in any successful sales strategy.  If you want to close deals and convert leads, there are a few things you have to take care of first, including: And yet, creating a lead generation process from scratch is challenging. Fortunately, you can always turn to the […]

Want to improve your LinkedIn cold message outreach game? You’ve probably heard all about how powerful LinkedIn is for generating leads and growing your business. But here’s the thing: Without the right LinkedIn outreach strategy, your messages won’t go anywhere. You need to make sure you’re targeting the right people with your cold messages, you’re […]

Research by Sales Insights Lab on 400 salespeople shows that only 23.4% of sales reps exceeded their quota last year. Additionally, 54% of sales reps think it’s harder to attract new prospects than it was five years ago. What do these statistics tell us?  It’s now more important than it’s ever been to measure your […]

LinkedIn has become a goldmine for marketers looking to target users based on their job title, company and interests. As such, the platform is now one of the leading sources for B2B marketers seeking to build their audience profiles. Research shows that 64% of sales reps who invest in social selling meet their team quota, […]

I’ve got some bad news and good news. LinkedIn limitations are a problem for serious sales teams and lead generation experts.  But you probably already knew that. If you’ve been active on LinkedIn lately, chances are, you feel extremely limited. Whether it’s the latest algorithm update, limits that filter your connection request, or LinkedIn reducing […]

Tell me you’re not overly familiar with this scenario: you try a new manual lead generation tactic, and just when being about to give up, find a lead. Then, you pour all your effort into this lead, and they ghost you.  Now, you’ve wasted limited time and resources and need to start the whole process […]

Research from the Aberdeen Group shows that compared to companies without a customer journey management program, companies with such a program: One way to manage your customer journey is through a lead generation funnel.  To help you build an effective funnel, this article will show you how to map out your user journey. TL;DR:  What […]