Blog Archive

If you’ve been looking for a way to grow your Linkedin network or improve your outreach and lead generation strategy, you’ve probably come across the term LION and you’re probably wondering what it means. No, it doesn’t have anything to do with animals. It’s about the concept of Linkedin open networking, which is not new, […]

Whether you’re using LinkedIn for hiring, lead generation, or simply searching for your sales prospects, using a CRM is one of the best ways to gather and track customer interactions in one centralized location. Now, you probably already know what customer relationship management software is and what it does. So, we’re not going to start […]

Having an open LinkedIn profile means other people on the platform can message you for free. If it’s closed, they’ll be charged $3 to send you a message as part of LinkedIn Premium. Essentially, if you have a LinkedIn open profile, you’re more likely to receive cold messages and pitches but also requests from leads […]

Before you start your next Linkedin outreach campaign, stop for a second and try to answer these questions: If you can’t answer these questions in seconds, chances are you’re not ready to start the Sales Navigator campaign and use Linkedin messages for sales. I suggest you take a step back and ensure you know who […]

The benefits of participation in networking events are undisputed. They nurture the establishment of vital new connections and are essential to your inbound marketing. However, they have a downside – too much goes on in too little time. How to write a follow up LinkedIn Message after a networking event to make a person contact […]

LinkedIn is one of the most effective social networks for B2B businesses. With more than 800 million users worldwide, it is also considered to be the largest professional community. But how to stand out from the crowd and rank higher on LinkedIn with such a competition? The solution is the SEO optimization of your LinkedIn […]

Have you noticed how polls are starting to take over LinkedIn? It seems LinkedIn polls are everywhere these days. There’s a very good reason for this. LinkedIn polls usually reach 3x-5x more people than posts without a poll. Why’s that? It’s simple. Answering a poll takes less effort than leaving a comment. So, for almost […]

The first step in your marketing and sales strategy is defining who you want to work with and differentiating the ideal customer profile vs buyer persona. You have probably heard different terms that all have a similar meaning. Some marketing experts call them buyer personas, others define them as customer avatars, while some use the […]

LinkedIn is the go-to networking tool for marketers and hiring managers. It offers effective ways for searching publicly accessible available profiles and establishing network connections. However, LinkedIn has its limitations, some of which depend on the type of subscription you are using. In this article, we discuss how you can use Boolean operators to search […]

No doubt about it, LinkedIn is the #1 platform for B2B marketers and salespeople to reach the right people, with more than 830 million members across the globe. But if you’ve been paying attention, it’s harder now to get more LinkedIn connections than ever. Now, there is a reason for this, which we’ll explain below. […]