Blog Archive

We’re living in tough times right now. This is not to spread fear, or to use it as a marketing opportunity. Rather, it’s just facts. With the Coronavirus quarantine going on, more people are spending time at home. More people are now on social media, and now more than ever people DO NOT like being […]

According to LinkedIn, InMail response rates are 3x times higher than regular emails. People are far more willing to respond to a LinkedIn InMail, than a traditional email. And now more than ever, with the new LinkedIn 100 connection request per week limit, people are looking for fresh new solutions to connect with their prospects. […]

There are many proven ways to find top prospects on LinkedIn. You can upload your email list, join professional LinkedIn groups to find relevant people, use paid tools like LinkedIn Sales Navigator, and more. We’ve covered a lot of these tactics and more on our blog. But nowadays, it seems everyone is running the same […]

Today, we’ll be discussing all things around marketing funnel automation. As you might know, with the 100 connection requests per week limit on LinkedIn, generating leads became more complex. We’ll be showing you how to leverage LinkedIn AND email to generate leads better than ever. You can set up, edit, save and adjust your outreach […]

Growing a business is not easy. And if you’re a small business trying to get your name out in your industry, you might as well be playing on hard mode. Fortunately, this is where outreach marketing comes to your rescue! What is outreach marketing? Simply put, it’s a marketing strategy that focuses on pitching your […]

Your LinkedIn banner is one of the first things people see when they visit your LinkedIn profile. Located above the introduction area of the profile, a banner can impact the customer’s perception of your business within seconds. Though it might seem like a small detail compared to the rest of your LinkedIn profile (which we’ll […]

Wondering if your email marketing is performing well or if it’s not bringing you the ROI? It sounds like you should be tracking particular email KPIs (key performance indicators) if you want to get a better idea of how your campaigns are performing. Every business owner and most marketers should regularly examine their marketing and […]

LinkedIn is a goldmine for sales prospecting and running outreach campaigns for lead generation. But it’s such a vast platform that deciding where to start might seem hard. You’ll want to define and flesh out your target audience, search for them on LinkedIn with the right filters, craft a convincing template, and so much more. […]

In this article, we’re going to cover the SAFEST LinkedIn cold outreach strategy going into 2024 that will help you book more demo calls and double (if not 3x or 4x) your reply rate. Let’s be real. Writing a perfect LinkedIn cold outreach message is hard. At this point, people are used to all the […]

At this point, you probably know all about personalization, its benefits, and how it can skyrocket LinkedIn reply rate – even if you’re doing cold outreach. But here’s the thing: Most people STILL get it wrong. What do I mean? Well, think about it. When was the last time you received a cold message on […]