Blog Archive

Cold emailing vs cold calling? This modern dilemma is often faced by marketers and salespeople alike these days. Both outreach channels have proven results in their own right when prospecting. Cold emails are generally more manageable and less time-consuming. Meanwhile, cold calls are more effective at directly gathering a direct response from the prospect. But […]

LinkedIn newsletter (formerly series) is a set of regularly published articles on LinkedIn, typically on a specific topic, you’re passionate about. It’s like your own personal email list, built-in natively on LinkedIn. You can subscribe to newsletters to receive a push, in-app, and email notifications whenever the author publishes a new piece, just like a […]

If you’re doing online research on the best B2B prospecting and lead generation methods, you’ll find in many places that referrals are the largest source of sales and marketing leads for many companies. Referrals are a great way to grow your business when people in your industry make an effort to refer or suggest your […]

The point of any marketing message is to get a response, and ideally, to convert a lead into a client. Without a proper call to action, most of your emails will flop and get no response from your leads. Even if you have the strongest subject line, a proven offer relevant to your target audience, […]

So, you know all about the wonderful benefits of LinkedIn lead generation and automation.  And you’re ready to start generating high-quality, B2B leads that actually sign up for your demos and don’t ghost your replies. Then you’ve come to the right place. Over at Expandi, we’re kind of the go-to authority figure on when it […]

Looking to take your LinkedIn outreach automation beyond First Name and Last Name personalization? This guide will teach you how to reach an acceptance rate of up to 90% with highly personalized LinkedIn campaigns. LinkedIn is an awesome place to contact your ideal target audience. To give some context: Source: 48 Eye-Opening LinkedIn Statistics For […]

The latest LinkedIn 2024 connection limit change has made a drastic change on the platform. Because of the 100 connection requests per week limit, many people are struggling with generating leads consistently. Thankfully, we have a solution that will fill up your LinkedIn Sales Navigator full of perfect prospects. Read on for the best LinkedIn […]

There’s a lot that goes into optimizing your LinkedIn profile. One important part of it has to do with your profile picture. That’s right. That small, 400×400 px image (usually of your face) is important and it matters. Why’s that? Because people on LinkedIn connect with and buy from people they trust. And this begins […]

Your LinkedIn profile is like your personal landing page. If you’re going to be doing any type of outreach, lead generation, or general marketing on LinkedIn, the very first thing you should focus on is improving your LinkedIn profile. When a prospect is scrolling through your profile, they should get a clear sense of: Today, […]

Whenever I work with agencies using LinkedIn automation as their main form of lead generation, I usually always see the same common trends and patterns. LinkedIn is booming. It’s one of the best B2B lead generation platforms. And armed with automation, you can even be generating leads while you’re sleeping. But people are still concerned […]