Blog Archive

Growing a business is not easy. And if you’re a small business trying to get your name out in your industry, you might as well be playing on hard mode. Fortunately, this is where outreach marketing comes to your rescue! What is outreach marketing? Simply put, it’s a marketing strategy that focuses on pitching your […]

Your LinkedIn banner is one of the first things people see when they visit your LinkedIn profile. Located above the introduction area of the profile, a banner can impact the customer’s perception of your business within seconds. Though it might seem like a small detail compared to the rest of your LinkedIn profile (which we’ll […]

Wondering if your email marketing is performing well or if it’s not bringing you the ROI? It sounds like you should be tracking particular email KPIs (key performance indicators) if you want to get a better idea of how your campaigns are performing. Every business owner and most marketers should regularly examine their marketing and […]

LinkedIn is a goldmine for sales prospecting and running outreach campaigns for lead generation. But it’s such a vast platform that deciding where to start might seem hard. You’ll want to define and flesh out your target audience, search for them on LinkedIn with the right filters, craft a convincing template, and so much more. […]

In this article, we’re going to cover the SAFEST LinkedIn cold outreach strategy going into 2024 that will help you book more demo calls and double (if not 3x or 4x) your reply rate. Let’s be real. Writing a perfect LinkedIn cold outreach message is hard. At this point, people are used to all the […]

At this point, you probably know all about personalization, its benefits, and how it can skyrocket LinkedIn reply rate – even if you’re doing cold outreach. But here’s the thing: Most people STILL get it wrong. What do I mean? Well, think about it. When was the last time you received a cold message on […]

Cold emailing vs cold calling? This modern dilemma is often faced by marketers and salespeople alike these days. Both outreach channels have proven results in their own right when prospecting. Cold emails are generally more manageable and less time-consuming. Meanwhile, cold calls are more effective at directly gathering a direct response from the prospect. But […]

LinkedIn newsletter (formerly series) is a set of regularly published articles on LinkedIn, typically on a specific topic, you’re passionate about. It’s like your own personal email list, built-in natively on LinkedIn. You can subscribe to newsletters to receive a push, in-app, and email notifications whenever the author publishes a new piece, just like a […]

If you’re doing online research on the best B2B prospecting and lead generation methods, you’ll find in many places that referrals are the largest source of sales and marketing leads for many companies. Referrals are a great way to grow your business when people in your industry make an effort to refer or suggest your […]

The point of any marketing message is to get a response, and ideally, to convert a lead into a client. Without a proper call to action, most of your emails will flop and get no response from your leads. Even if you have the strongest subject line, a proven offer relevant to your target audience, […]