LinkedIn Outreach Benchmarks for Hospitals & Healthcare (2026)

Key Takeaways

For hospitals and healthcare, the average LinkedIn connection acceptance rate is 27.7%. Replies to the connection note average 3.4%, and replies to a message after the connection is accepted average 10.6%. Those numbers come from 135,687 connection requests sent by 159 hospital and health care accounts between May 2025 and April 2026. Against the cross-industry averages of 28.5%, 3.0% and 10.4%, hospital and health care is above on note replies and message replies and below on acceptance.

Hospital & Health Care vs. the platform average

Metric	Hospital & Health Care	All industries	Difference	Rank
Connection acceptance	27.7%	28.5%	-0.8 pts	21st of 38
Connection-note reply	3.4%	3.0%	+0.4 pts	7th of 38
Message reply after acceptance	10.6%	10.4%	+0.2 pts	20th of 38

Across the 38 industries with at least 50 sending accounts, acceptance runs from 21.8% (telecommunications) to 36.5% (staffing & recruiting). Note replies run from 1.8% to 6.6%, and message replies from 7.2% to 18.9%.

What the numbers say about healthcare outreach

Healthcare answers connection notes at well above the platform rate and is otherwise ordinary. Note replies of 3.4% rank 7th of 38, against a cross-industry average of 3.0%. Acceptance of 27.7% ranks 21st and message replies of 10.6% rank 20th, both within a point of the platform figures.

That single strength is worth naming precisely, because it is easy to overstate. Ranking 7th on notes across 159 accounts and 135,687 requests is a real result. It does not carry through: end to end the sector converts at about 2.9 per 100 recipients, marginally below the cross-industry 3.0. The note earns attention that the rest of the sequence does not keep.

The sectors healthcare most resembles on these numbers are management consulting and IT services, which is not obvious from the outside. All three accept at slightly below average, answer notes at slightly above, and converse at close to platform rates.

If your numbers sit below these

The dataset says where an account sits, not why. From what we see in campaigns, three gaps come up most often in this sector, and they point at different problems.

Note replies under 3.4%. This is the sector’s one advantage and it ranks 7th of 38. Falling below the line means an audience that is unusually willing to answer is not answering you.

Message replies under 10.6%. The sector is ordinary here, so there is no audience effect to point at. This is normally where a healthcare sequence loses the ground its note gained.

Acceptance under 27.7%. Slightly below platform to begin with. Healthcare job titles span clinical and administrative roles that behave very differently, and a list that mixes them tends to underperform both.

Further reading:

• Improving your LinkedIn Sales Navigator targeting
• How many LinkedIn invites can you send a week?
• Personalising a LinkedIn message request without tripping limits
• The LinkedIn message follow-up formula
• Tips for building a LinkedIn content strategy for B2B sales
• The best AI lead generation software to add to your stack

Frequently asked questions

What is a good LinkedIn acceptance rate in healthcare?

27.7% is the sector average, slightly below the 28.5% cross-industry figure, ranking 21st of 38 reported industries. Above 29% is doing better than both the sector and the platform.

Do healthcare professionals reply to connection notes?

More than most. Hospital and healthcare averages 3.4% note replies against a platform average of 3.0%, ranking 7th of 38 across 159 accounts and 135,687 requests.

How does healthcare compare with other industries?

Acceptance ranks 21st of 38, note replies 7th and message replies 20th. End to end it converts at about 2.9 per 100 recipients, marginally under the cross-industry figure of roughly 3.0.

How this data was collected

Hospital & Health Care is reported from 159 accounts and 135,687 connection requests sent between May 2025 and April 2026, drawn from the LinkedIn Outreach Benchmarks 2026 dataset of 13.2 million requests across 13,302 accounts. That report carries the full methodology, along with the breakdowns by sender seniority, company size and month that are not repeated here.

Two things to hold in mind while reading any of these figures. The industry is the sender’s, taken from their company profile, not the recipient’s. And only industries with at least 50 sending accounts are reported at all: below that, a single unusual account moves the average by several points, which is why some of the most extreme numbers in the full appendix are not published here.

Related industry benchmarks

• Management Consulting, 28.0% acceptance and 9.2% message replies
• Information Technology & Services, 28.4% acceptance and 10.5% message replies
• Internet, 28.2% acceptance and 10.0% message replies
• All industry benchmarks

Grade your own outreach against these numbers

Enter your own acceptance and reply rates and grade your outreach against the hospital and health care benchmark, plus see where you sit among all 38 reported industries. No signup.

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Data updated 19 August 2026. Refreshed quarterly against the source report.