LinkedIn Outreach Benchmarks for Information Services (2026)

Key Takeaways

In information services, the average LinkedIn connection acceptance rate is 31.6%. Replies to the connection note average 2.7%, and replies to a message after the connection is accepted average 11.2%. Those numbers come from 75,671 connection requests sent by 76 information services accounts between May 2025 and April 2026. Against the cross-industry averages of 28.5%, 3.0% and 10.4%, information services is above on acceptance and message replies and below on note replies.

Information Services vs. the platform average

Metric	Information Services	All industries	Difference	Rank
Connection acceptance	31.6%	28.5%	+3.1 pts	5th of 38
Connection-note reply	2.7%	3.0%	-0.3 pts	17th of 38
Message reply after acceptance	11.2%	10.4%	+0.8 pts	13th of 38

Across the 38 industries with at least 50 sending accounts, acceptance runs from 21.8% (telecommunications) to 36.5% (staffing & recruiting). Note replies run from 1.8% to 6.6%, and message replies from 7.2% to 18.9%.

What the numbers say about information services outreach

Information services wins at the connection request. Acceptance of 31.6% ranks 5th of 38, 3.1 points above the cross-industry average and behind only staffing and recruiting, venture capital and private equity, retail, and logistics and supply chain. That one advantage supplies the larger share of the sector’s lead over the platform, with message replies of 11.2%, 13th of 38, supplying the rest.

End to end the sector converts about 3.5 in every 100 recipients into a reply to a follow-up, 8th of 38 against a cross-industry 3.0, and level at one decimal with accounting and electrical and electronic manufacturing. Note replies of 2.7% rank 17th, slightly under the 3.0% platform figure, and play no part in that result, which multiplies acceptance by message replies.

The useful comparison is with its neighbours by name. Information technology and services accepts at 28.4% and converts about 3.0 per 100, and internet at 28.2% and about 2.8, while information services sits with design, logistics and supply chain, and accounting, its three nearest matches in shape. On 76 accounts the exact rank deserves some caution, but the label alone predicts little here: three categories that sound alike behave as two different groups.

If your numbers sit below these

The dataset says where an account sits, not why. From what we see in campaigns, three gaps come up most often in this sector, and they point at different problems.

Acceptance under 31.6%. This is where the sector earns most of its lead, 5th of 38 and 3.1 points above the platform. An account between 28.5% and 31.6% is ahead of the platform and behind its own sector, and from what we see in campaigns that gap usually comes from a list widened past the people who actually use the data or research on offer.

Message replies under 11.2%. The second half of the sector’s advantage, 13th of 38. From what we see in campaigns, a shortfall here usually means the first message describes the dataset or platform instead of following up on whatever earned the acceptance.

Note replies under 2.7%. Slightly under the platform already, and the sector converts well regardless. This is the measure to leave until acceptance and message replies are at the sector line.

Further reading:

• Improving your LinkedIn Sales Navigator targeting
• How many LinkedIn invites can you send a week?
• Personalising a LinkedIn message request without tripping limits
• The LinkedIn message follow-up formula
• Tips for building a LinkedIn content strategy for B2B sales
• The best AI lead generation software to add to your stack

Frequently asked questions

What is a good LinkedIn acceptance rate in information services?

31.6% is the sector average, 3.1 points above the 28.5% cross-industry figure and 5th of 38 reported industries. Because the sector accepts well, an account at 30% beats the platform but sits below par for the sector. Above 33% is doing better than the sector.

Do information services companies get the same LinkedIn results as IT and services?

No. Information services accepts at 31.6%, 5th of 38, and converts about 3.5 in 100 recipients end to end. Information technology and services accepts at 28.4% and converts about 3.0, the platform figure. The labels sound close, but on 76 accounts for information services they behave like different sectors.

How does information services compare with other industries?

Acceptance ranks 5th of 38, message replies 13th and note replies 17th. End to end about 3.5 in 100 recipients reply to a follow-up, 8th of 38 and ahead of the roughly 3.0 across all industries, with most of the lead coming from acceptance.

How this data was collected

Information Services is reported from 76 accounts and 75,671 connection requests sent between May 2025 and April 2026, drawn from the LinkedIn Outreach Benchmarks 2026 dataset of 13.2 million requests across 13,302 accounts. That report carries the full methodology, along with the breakdowns by sender seniority, company size and month that are not repeated here.

Two things to hold in mind while reading any of these figures. The industry is the sender’s, taken from their company profile, not the recipient’s. And only industries with at least 50 sending accounts are reported at all: below that, a single unusual account moves the average by several points, which is why some of the most extreme numbers in the full appendix are not published here.

Related industry benchmarks

• Design, 31.3% acceptance and 10.5% message replies
• Accounting, 29.5% acceptance and 12.0% message replies
• Mechanical / Industrial Engineering, 29.5% acceptance and 10.9% message replies
• All industry benchmarks

Grade your own outreach against these numbers

Enter your own acceptance and reply rates and grade your outreach against the information services benchmark, plus see where you sit among all 38 reported industries. No signup.

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Data updated 19 August 2026. Refreshed quarterly against the source report.