Blog Archive

Let’s admit it —- traditional email isn’t enough, with its response rate averaging around 1-5%.  You need an alternative that gets more replies from your prospects. That’s why you have LinkedIn InMails. According to LinkedIn, InMail has a higher response rate of about 10-25% which is 300% higher than regular emails. But how can you […]

If your prospects ignore your LinkedIn connection request messages, chances are you won’t build a relationship with them. And in sales, no relationship often means no conversions.  Your LinkedIn connection message is the bridge between being ignored and getting accepted. If done right, it warms up the prospects, creates familiarity, and initiates a conversation. While […]

LinkedIn automation is all about using tools to automatically send connection requests, follow-up messages, and other manual LinkedIn activities. Tools like Expandi make automation safe by putting your lead generation and outreach campaigns on autopilot while allowing you to focus on other business aspects. Here’s why you should consider using LinkedIn automation tools: So, you […]

You’ve found your potential clients, understand how to approach them, but find it challenging to put your thoughts into words. We’ve all been there. From leveraging the right data to personalize email to choosing the right tone that reflects your brand, writing a sample welcome email that genuinely connects to your prospects can feel tricky. […]

Ever scroll through LinkedIn and hit a massive wall of text? Just a block of words smushed together that make you instantly scroll past. This is what most posts on LinkedIn still look like. And this is killing engagement. Good formatting is what makes people stop scrolling and read. And with over 1 billion members […]

Suppose you intend to message 1,000 prospects on LinkedIn. If you spend just 5 minutes per prospect — searching for their names, personalizing the messages, and hitting the send button — that’s about 83 hours of manual work.  You’d spend 83 hours doing something you could automate within minutes. On top of every manual send […]

Ever  wait for ages for reliable benchmarks to be published about LinkedIn outreach, and then what do you know? Two come along in quick succession! (Probably not, but we can hope!) In April, Expandi released “The State of LinkedIn Outreach: Q1 2025” on this very site. And now, our team at Pitch121 are following it […]

The pressure on lead generation agencies is real. Your reps must deliver consistent meetings to clients despite long sales cycles, crowded markets, and complex buying journeys. To overcome these obstacles, many agencies turn to LinkedIn. With over 1 billion members, it’s understandably a top channel for attracting and nurturing leads, and setting up meetings through […]

Cold outreach has never been easier. And that’s exactly the problem! With automation tools flooding the market, everyone’s blasting LinkedIn connection requests, follow-up messages, and InMails at scale. Unfortunately for you, this means standing out is harder.  That means: a single channel for cold outreach is not enough anymore. Today’s prospects expect relevant and timely […]

A well-crafted LinkedIn follow-up can double your chances of getting a response — turning cold connections into meaningful conversations. The difference between follow-ups that work and those that don’t?  It’s not persistence alone, but strategic timing and added value of each follow-up. There’s a narrow window where your outreach still feels relevant without crossing into […]