LinkedIn Outreach Benchmarks for Events Services (2026)
Key Takeaways
In events services, the average LinkedIn connection acceptance rate is 31.5%. Replies to the connection note average 2.3%, and replies to a message after the connection is accepted average 13.8%. Those numbers come from 87,027 connection requests sent by 107 events services accounts between May 2025 and April 2026. Against the cross-industry averages of 28.5%, 3.0% and 10.4%, events services is above on acceptance and message replies and below on note replies.
Events Services vs. the platform average
| Metric | Events Services | All industries | Difference | Rank |
|---|---|---|---|---|
| Connection acceptance | 31.5% | 28.5% | +3.0 pts | 6th of 38 |
| Connection-note reply | 2.3% | 3.0% | -0.7 pts | 29th of 38 |
| Message reply after acceptance | 13.8% | 10.4% | +3.4 pts | 4th of 38 |
Across the 38 industries with at least 50 sending accounts, acceptance runs from 21.8% (telecommunications) to 36.5% (staffing & recruiting). Note replies run from 1.8% to 6.6%, and message replies from 7.2% to 18.9%.
What the numbers say about events outreach
Events services accepts at 31.5%, 6th of 38, and replies to messages at 13.8%, 4th of 38. Then it replies to connection notes at 2.3%, 29th of 38 and well under the 3.0% cross-industry average. That 25-place split is the second widest in the phase-one set.
The end result is unusually strong regardless. About 4.3 in every 100 recipients reply to a follow-up, second only to staffing and recruiting among the twenty largest samples and well ahead of the cross-industry 3.0. The sector reaches that number while doing badly at the one step most outreach advice concentrates on.
Read practically, the note is the least valuable part of an events sequence and the message after acceptance is among the most valuable in the dataset. Across 107 accounts and 87,027 requests, an events account spending its effort on note copy is optimising the step that contributes least to its result.
If your numbers sit below these
The dataset says where an account sits, not why. From what we see in campaigns, three gaps come up most often in this sector, and they point at different problems.
Message replies under 13.8%. This is the sector’s strongest measure at 4th of 38, and it is where nearly all of the sector’s above-average result comes from. A shortfall here is the most expensive gap on this page.
Acceptance under 31.5%. The sector accepts at three points above platform. Falling below that line while the conversation stays strong usually means the list has widened past the people who actually run or buy events.
Note replies under 2.3%. The sector floor is already low and the sector performs well anyway. Testing requests without a note is more informative here than another rewrite.
Further reading:
- Improving your LinkedIn Sales Navigator targeting
- How many LinkedIn invites can you send a week?
- Personalising a LinkedIn message request without tripping limits
- The LinkedIn message follow-up formula
- Tips for building a LinkedIn content strategy for B2B sales
- The best AI lead generation software to add to your stack
Frequently asked questions
What is a good LinkedIn acceptance rate in events services?
31.5% is the sector average, three points above the 28.5% cross-industry figure and 6th of 38 reported industries. Events contacts accept at an above-average rate, so 31% is par rather than good.
Should events companies bother with a connection note?
The sector performs well without one working. Events services ranks 29th of 38 on note replies at 2.3%, below the 3.0% platform average, while ranking 4th on message replies at 13.8%. Effort spent on the message after acceptance addresses the step that produces the sector’s result.
How does events services compare with other industries?
Acceptance ranks 6th of 38 and message replies 4th, with note replies 29th. End to end about 4.3 in 100 recipients reply to a follow-up, the second best of the twenty largest samples.
How this data was collected
Events Services is reported from 107 accounts and 87,027 connection requests sent between May 2025 and April 2026, drawn from the LinkedIn Outreach Benchmarks 2026 dataset of 13.2 million requests across 13,302 accounts. That report carries the full methodology, along with the breakdowns by sender seniority, company size and month that are not repeated here.
Two things to hold in mind while reading any of these figures. The industry is the sender’s, taken from their company profile, not the recipient’s. And only industries with at least 50 sending accounts are reported at all: below that, a single unusual account moves the average by several points, which is why some of the most extreme numbers in the full appendix are not published here.
Related industry benchmarks
- Accounting, 29.5% acceptance and 12.0% message replies
- Real Estate, 28.4% acceptance and 11.8% message replies
- Design, 31.3% acceptance and 10.5% message replies
- All industry benchmarks
Grade your own outreach against these numbers
Enter your own acceptance and reply rates and grade your outreach against the events services benchmark, plus see where you sit among all 38 reported industries. No signup.
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Data updated 19 August 2026. Refreshed quarterly against the source report.
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