LinkedIn Outreach Benchmarks for Logistics & Supply Chain (2026)

Key Takeaways

In logistics and supply chain, the average LinkedIn connection acceptance rate is 32.3%. Replies to the connection note average 3.4%, and replies to a message after the connection is accepted average 11.8%. Those numbers come from 93,652 connection requests sent by 72 logistics and supply chain accounts between May 2025 and April 2026. All three run above the cross-industry averages of 28.5%, 3.0% and 10.4%.

Logistics & Supply Chain vs. the platform average

Metric	Logistics & Supply Chain	All industries	Difference	Rank
Connection acceptance	32.3%	28.5%	+3.8 pts	4th of 38
Connection-note reply	3.4%	3.0%	+0.4 pts	8th of 38
Message reply after acceptance	11.8%	10.4%	+1.4 pts	8th of 38

Across the 38 industries with at least 50 sending accounts, acceptance runs from 21.8% (telecommunications) to 36.5% (staffing & recruiting). Note replies run from 1.8% to 6.6%, and message replies from 7.2% to 18.9%.

What the numbers say about logistics outreach

Logistics and supply chain is one of only five industries of 38 that beat the platform average on all three measures. The other four are staffing and recruiting, venture capital and private equity, retail, and transportation, trucking and railroad. Acceptance is the strongest of the three: 32.3%, 4th of 38 and 3.8 points above the cross-industry 28.5%. Note replies and message replies both rank 8th.

End to end that produces about 3.8 replies per 100 recipients against a cross-industry 3.0, 6th of 38. Because the lead is spread across steps, it survives losing either one: at platform acceptance with its own message rate, or at its own acceptance with the platform message rate, logistics would still finish above 3.0. Food and beverage, level on the rounded 3.8, would not, because its whole lead sits in message replies.

Its closest matches are design, information services and electrical and electronic manufacturing, all of which are also accepted above the platform rate, and logistics senders are accepted more often than any of them. Transportation, trucking and railroad, the neighbouring freight category in that group of five, clears the platform only narrowly on acceptance at 28.6%. One caveat: 72 accounts and 93,652 requests sit at the small end of what this report publishes, so 4th of 38 on acceptance is a strong reading rather than a settled one.

If your numbers sit below these

The dataset says where an account sits, not why. From what we see in campaigns, three gaps come up most often in this sector, and they point at different problems.

Acceptance under 32.3%. This is the sector’s biggest advantage at 4th of 38, so it is the costliest place to fall short. An account between 28.5% and 32.3% is beating the platform and still trailing its own sector. From what we see in campaigns, that usually means the list has drifted beyond the people who own shipping, procurement or supply chain decisions.

Message replies under 11.8%. The second half of a lead that is spread across steps, at 8th of 38. A shortfall here while acceptance holds up tends to mean the first message is a pitch the request never set up. A follow-up that asks about something specific to the recipient’s operation usually does better than a summary of services.

Note replies under 3.4%. Above the 3.0% platform figure and 8th of 38, so the note does some work in this sector. It is still the measure to fix last. Platform-wide, note replies fell from 3.5% in May 2025 to 2.2% in April 2026, and the end-to-end figure on this page is built from acceptance and message replies, not from the note.

Further reading:

• Improving your LinkedIn Sales Navigator targeting
• How many LinkedIn invites can you send a week?
• Personalising a LinkedIn message request without tripping limits
• The LinkedIn message follow-up formula
• Tips for building a LinkedIn content strategy for B2B sales
• The best AI lead generation software to add to your stack

Frequently asked questions

What is a good LinkedIn acceptance rate in logistics?

32.3% is the sector average, 3.8 points above the 28.5% cross-industry figure and 4th of 38 reported industries. Above 32.3% is good for logistics. An account between 28.5% and 32.3% is beating the platform but trailing its own sector.

Does LinkedIn outreach work for logistics companies?

Better than for most industries. Logistics and supply chain is one of five of the 38 reported industries above the platform on acceptance (32.3%), note replies (3.4%) and message replies (11.8%). End to end it converts about 3.8 replies per 100 recipients against 3.0 overall, measured across 72 accounts and 93,652 requests.

How does logistics compare with other industries?

Acceptance ranks 4th of 38, note replies 8th and message replies 8th. End to end about 3.8 in 100 recipients reply to a follow-up, 6th of 38 and ahead of the roughly 3.0 across all industries.

How this data was collected

Logistics & Supply Chain is reported from 72 accounts and 93,652 connection requests sent between May 2025 and April 2026, drawn from the LinkedIn Outreach Benchmarks 2026 dataset of 13.2 million requests across 13,302 accounts. That report carries the full methodology, along with the breakdowns by sender seniority, company size and month that are not repeated here.

Two things to hold in mind while reading any of these figures. The industry is the sender’s, taken from their company profile, not the recipient’s. And only industries with at least 50 sending accounts are reported at all: below that, a single unusual account moves the average by several points, which is why some of the most extreme numbers in the full appendix are not published here.

Related industry benchmarks

• Design, 31.3% acceptance and 10.5% message replies
• Information Services, 31.6% acceptance and 11.2% message replies
• Accounting, 29.5% acceptance and 12.0% message replies
• All industry benchmarks

Grade your own outreach against these numbers

Enter your own acceptance and reply rates and grade your outreach against the logistics and supply chain benchmark, plus see where you sit among all 38 reported industries. No signup.

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Data updated 19 August 2026. Refreshed quarterly against the source report.