Blog Archive

LinkedIn Social Selling Index (SSI): How to Check and Grow It in 2025

The sales game has changed. Poorly personalized cold emails get ignored. Irrelevant cold calls go straight to voicemail.  Social selling is a better way to hit your sales quota in 2025. But how do you use LinkedIn to meet, warm, and convert leads?  Spoiler alert: LinkedIn lays out exactly how to improve social sales success […]

Personalized LinkedIn Video Outreach to Book More Meetings: Expandi + Sendspark Integration

“Hi! I hope this message finds you well. I’m excited to connect with forward-thinking brand disruptors like you. [My solution] helps groundbreaking brands…” Stop. Full stop.  If your LinkedIn cold outreach sounds anything like this, we can almost guarantee that your potential customer closed the message after “finds you well,” if they even got that […]

Connections and Content: Using Trends to Build a More Authentic LinkedIn Strategy

Let’s take a more intentional, human, and authentic approach to LinkedIn in 2025. Forget about fake personas or lead volume. Instead, chase meaningful conversations over meaningless connections.  Let’s show up as ourselves, offer useful strategies, and share unique perspectives. Unabashed authenticity is how you stand out, and differentiation is key – yet 43% of marketers […]

Understand the Conversation: Using Trends to Build a More Authentic LinkedIn Strategy

Starting your work day with coffee in hand, does your LinkedIn feed look a little something like this:  …With a small handful of candid, funny, and valuable LinkedIn content sprinkled in? We might be oversimplifying for dramatic effect, but there’s a kernel of truth here. Much of Linkedin content is less than helpful, because it’s […]

LinkedIn Account Type 2025 Prices: All LinkedIn Plans Comparison

Wondering about the LinkedIn subscription costs in 2025? If you’ve ever wondered about the LinkedIn plans comparison and what the differences are, you’re not alone. People often get different and confusing answers about the LinkedIn prices. That’s because there are many different factors to consider. For one, LinkedIn Premium prices can vary by country.  LinkedIn […]

LinkedIn AI Analyzer: Power Your Outreach With Expandi AI

LinkedIn outreach just got easier! With Expandi’s new AI-powered campaign assistant (AI analyzer), sales teams, lead gen agencies, marketing teams, and growth hackers can now accelerate LinkedIn outreach management.  It covers end-to-end campaign automation, from goal setting to generating replies based on AI-analyzed sentiment data. With AI Analyzer, you can cut down time spent on […]

How To Write An Email To A Brand For Collaboration [Sample + Guide]

Collaborating with influencers, affiliates, clients, and other brands is one of the best ways to get your name out there. Whether you’re looking to sponsor them or simply collaborate on a project, there’s one thing that will make or break your campaign. And that has to do with how you approach them for collaboration. How […]

15+ Best LinkedIn AI Tools to Enhance Networking and Outreach

LinkedIn has been the go-to platform to learn more about prospects through networking for over two decades. The effectiveness of this powerful B2B platform has not diminished but rather amplified thanks to technologies like AI and automation.  From outreach to content creation and networking, LinkedIn AI tools have been shown to significantly reduce manual effort […]

How to Post on LinkedIn in 2024: Step-by-Step Guide

Wondering how do you post on LinkedIn? In this guide, we’ll cover everything you need to know about posting on LinkedIn in 2024. Even if you’re reading this in 2025, the timeless advice will help you no matter your content objectives. LinkedIn is now responsible for a staggering 64% of all visits from social media […]

Indeed vs Linkedin: Which Platform Is More Effective For Recruiters?

Should I look for jobs on LinkedIn or Indeed? When it comes to job hunting or recruiting top talent, LinkedIn and Indeed dominate the conversation. Both platforms are powerhouses, but they serve 2 different needs. Whether you’re looking to find a new job or hire someone, you’ve come to the right place. This article dives […]